3. This afternoon I’m going to introduce you to…
•Content Optimisation using “Distilled
NLP” (SEO Moonshine)
•Software Tools that will help implement
Distilled NLP
4. How do Words become Numbers?
https://blog.majestic.com/company/the-unknown-side-of-search-when-words-become-numbers/
From documents to words in Natural Language Processing
Majestic is a link intelligence
platform. Find backlinks to your
website with Majestic. Sante is a
Majestic Brand Ambassador
Example:
A short paragraph of text:
A Vector Space Model of our Content
Welcome to
Hyperspace!
5. β
ϕ
When two or more documents are similar, they will “align” in hyperspace
Example:
Document A
Document B
6. Takeaway from this introduction
Data Science Terminology
•N-Gram: an n-gram is a contiguous sequence of
“n” items from a given sample of text or speech
(for example in a sentence). [read: Keyword]
•TF-IDF: short for term frequency–inverse
document frequency, is a numerical statistic
that is intended to reflect how important a
(key)word is to a document in a collection or
corpus of documents.
7. So much for the science, what is
this “Distilled NLP”??
8. Distilled NLP
•Study your vertical: which pages are ranking
with your search intent?
•Identify affinities: Which Topics are they
covering? How are those topics combined
on the top ranking pages?
•Analyse & Optimise your Content
19. Takeaway from this presentation
•Distilled NLP is a procedure to identify
and use common concepts in a topically
related cluster of pages (SERPs, Majestic
Site Explorer/Link Graph) to optimise your
content and target user intent, by creating
prominent clusters of closely related
(search) terms
20. Sante J. Achille
Search Marketing Consultant & Data Analyst
Majestic Brand Ambassador
https://www.linkedin.com/in/sjachille/
sante@achille.name, @sjachille
Thank you for your attention! :)