3. Thunder Courier is a star up courier delivery service based in
Dhaka, Bangladesh that focuses on the delivery of small parcels,
document and gifts in real time circle.
4. Thunder Courier sells delivery service to the general public, company,
online shop and also retail shoppers. It focuses on delivering small
parcels, document and gifts with a maximum weight of 10 Kg. shipping via
bicycle and other transportation by delivery persons.
5. In our country there are more than 50
courier service providers. The main
problems of these courier providers are
that they don't have the potential for
real time service providing. Another
problem is that none of them are 24/7
service provider.
Market Analysis Summery
6. Modern communication like texting, emailing
and using social websites, blogs and
sophisticated company websites must be an
integral part of a company's marketing strategy
for it to become and remain successful.
Company "Branding" will define our company
with the use of advertisement, business cards,
letterhead, form marketing materials and
company website all having identical design,
color, logo and appearances.
Marketing strategy
7. For selling service thunder Courier will
have its own online call center and a
Facebook page. In both of the pages
there will be provided with contact
numbers.
Will make new customers to loyal
customers and keep existing customers
Service Sale Strategy
8. Financial Plan
The current financial plan for Thunder
Courier is to secure funding in the
amount of 1,00,000 BDT. The fund will be
used to secure a company facility,
purchase office utilities and shipping
materials and provide salaries for
employees and working capital until the
business maintain profitability.
9. The company seeks to establish a
competitive edge in its new target market
segment by increasing the level of
customer contact and service that other
competitors seem to lack.
Competitive Edge