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UNIVERSITY OF DHAKA
DEPARTMENT OF MANAGEMENT INFORMATION SYSTEM
PRESENTED FOR
Dr. MD.MAHFUZ ASHRAF
Thunder Courier is a star up courier delivery service based in
Dhaka, Bangladesh that focuses on the delivery of small parcels,
document and gifts in real time circle.
Thunder Courier sells delivery service to the general public, company,
online shop and also retail shoppers. It focuses on delivering small
parcels, document and gifts with a maximum weight of 10 Kg. shipping via
bicycle and other transportation by delivery persons.
In our country there are more than 50
courier service providers. The main
problems of these courier providers are
that they don't have the potential for
real time service providing. Another
problem is that none of them are 24/7
service provider.
Market Analysis Summery
Modern communication like texting, emailing
and using social websites, blogs and
sophisticated company websites must be an
integral part of a company's marketing strategy
for it to become and remain successful.
Company "Branding" will define our company
with the use of advertisement, business cards,
letterhead, form marketing materials and
company website all having identical design,
color, logo and appearances.
Marketing strategy
For selling service thunder Courier will
have its own online call center and a
Facebook page. In both of the pages
there will be provided with contact
numbers.
Will make new customers to loyal
customers and keep existing customers
Service Sale Strategy
Financial Plan
The current financial plan for Thunder
Courier is to secure funding in the
amount of 1,00,000 BDT. The fund will be
used to secure a company facility,
purchase office utilities and shipping
materials and provide salaries for
employees and working capital until the
business maintain profitability.
The company seeks to establish a
competitive edge in its new target market
segment by increasing the level of
customer contact and service that other
competitors seem to lack.
Competitive Edge
Business plan

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Business plan

  • 1. UNIVERSITY OF DHAKA DEPARTMENT OF MANAGEMENT INFORMATION SYSTEM PRESENTED FOR Dr. MD.MAHFUZ ASHRAF
  • 2.
  • 3. Thunder Courier is a star up courier delivery service based in Dhaka, Bangladesh that focuses on the delivery of small parcels, document and gifts in real time circle.
  • 4. Thunder Courier sells delivery service to the general public, company, online shop and also retail shoppers. It focuses on delivering small parcels, document and gifts with a maximum weight of 10 Kg. shipping via bicycle and other transportation by delivery persons.
  • 5. In our country there are more than 50 courier service providers. The main problems of these courier providers are that they don't have the potential for real time service providing. Another problem is that none of them are 24/7 service provider. Market Analysis Summery
  • 6. Modern communication like texting, emailing and using social websites, blogs and sophisticated company websites must be an integral part of a company's marketing strategy for it to become and remain successful. Company "Branding" will define our company with the use of advertisement, business cards, letterhead, form marketing materials and company website all having identical design, color, logo and appearances. Marketing strategy
  • 7. For selling service thunder Courier will have its own online call center and a Facebook page. In both of the pages there will be provided with contact numbers. Will make new customers to loyal customers and keep existing customers Service Sale Strategy
  • 8. Financial Plan The current financial plan for Thunder Courier is to secure funding in the amount of 1,00,000 BDT. The fund will be used to secure a company facility, purchase office utilities and shipping materials and provide salaries for employees and working capital until the business maintain profitability.
  • 9. The company seeks to establish a competitive edge in its new target market segment by increasing the level of customer contact and service that other competitors seem to lack. Competitive Edge