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Digital marketing strategy
- 1. Digital Marketing Strategy by [Name] Course Professor's Name Institution Location of Institution Date
- 2. Defining Digital Marketing Marketing is a management tool responsible for anticipating, identifying, and satisfying, and retaining the needs of a consumer. Likewise, Digital Marketing is a marketing methodology that utilizes numerous digital channels and tactics to woe and retains the attention of online customers.
- 3. The Goal of Marketing Digital Marketing assumes the value of websites as an online business branding asset, and other spectrums of online marketing like digital marketing, online brochures, email marketing. Every digital marketing campaign supports overarching objectives and beneficial relationships with customers, prospects, and various leads. It has three main goals to customers; attract satisfy retain
- 4. Traditional verses Modern Digital Strategies Traditional marketing has less interaction with customers, whereas digital marketing offers a higher level of engagement. Traditional marketing has no avenue to measure results while the digital marketing allows you to conduct a market evaluation. Traditional marketing is limited is unable to go beyond regional or local audience. Digital marketing creates a highly customized campaign to reach to different cities and countries. Digital marketing is cheaper than traditional marketing as it advertises in more than one way. Traditional marketing strategies are time consuming in decision making while Digital Marketing is fast and reliable.
- 5. Durex Marketing Segments The company utilizes various market segments such as: Demographics and psychographics Youths between the age of 18 to 30 with a sensation for sexual experiences Adults between 30 to 60 who want to experience and revive their sexual pleasure. It has branches in over 152 countries across the globe. It targets both online consumers as well as outlet shops across nations.
- 6. Durex Digital Marketing Strategies • Durex supplies its products to over 152 nations with its branding campaigns tailored according to the sexual attitudes of these nations. It also employs the Top of Mind awareness strategy to stay ahead of its competitors. • It has raised oomph aspects of online marketing strategies by embedding soft sexual communication techniques, building oozing brands, and innovative and an empire of ingenuity in social media. Some social media platforms include Facebook, Instagram, Tik Tok, Twitter, and Snap chat among others.
- 7. Current Digital Marketing Techniques A strong digital presence of the company is enhanced through appropriate; Creation of contents. Here, the industry updates the latest products, news, and sensational marketing information. Engagement. The digital marketing tools create collaboration with followers by responding to their needs and concerns. Optimizing Search Engines. The organization optimizes its contents to create ease of access of information and products. Advertising. Durex utilizes advertising and marketing techniques to push for online markets. Email marketing. The firm also follows up with audiences to help understand their products well.
- 8. The modern-day Digital Marketing is more about interacting with online consumers so that businesses can reach and learn from their customers. The company can adopt the following digital marketing recommendations as the future Australia's digital marketing trends: Digital devices. The firm can develop digital tools such as software applications to promote their brand in a more tailored ways. Digital media. The business can enhance the use of different paid, owned or earned communication channels to engage their clients. Digital data. The company should collect pertinent information on the profiles of their segments of customers and utilize them to develop new products that meet specific needs. Digital technology. The corporation can utilize marketing software to create interactive experience of their branding. For example the martech stack. Digital platforms. It must also extend its influence to other digital sites like Linkedln among others.
- 9. Strategic planning is an effective means of salvaging businesses during tough economic times. A strong impact in the digital marketing platform will be essential in: Promoting awareness Enhancing consumer engagement Retaining customer loyalty Encourage information sharing of the product Boost business sales
- 10. The Digital Marketing Action Plan Potential consumers will be reached through the integration of a correct action plan of digital marketing campaigns and strategies. Digital marketing will manage the online image of the organization such as websites and social media pages. It will facilitate the communication engines like emails and sale tools, and thus establishes a strong corporate image. The retention of old customers and acquisition of new consumers plus their retention will play a key role of marketing. Hence, this can be realized through efficiency and automation of digital services. The success of digital marketing will also need the integration of traditional media like televisions and mails to act as a marketing multichannel tool.
- 11. Conclusion Marketing is dynamic. It evolves every day especially with every advent of innovation and technology. Companies try to stay ahead of one another by promoting their brands even with challenges arising from socio-economic differences, cultural, legal, and political orientations among others. Durex has lured new customers quickly with their sex-based social media contents. They try to stay safe by communicating their sex- related products without hurting their clients as people are health conscious of sexual issues across the globe.
- 12. References Bhasin, H. "Marketing Strategy of Durex." May 2019. https://www.marketing91.com/marketing-strategy-durex/. Chaffey, D., Smith, P.R. and Smith, P.R., 2013. e-Marketing Excellence: Planning and optimizing your digital marketing. Routledge. Durex. "GOOD FOR ALL: TIPS AND ADVICE." (n.d.). https://www.durex.com.au/blogs/explore-sex/. Hensel, K. and Deis, M.H., 2010. Using social media to increase advertising and improve marketing. The Entrepreneurial Executive, 15, p.87. Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers. Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Editor's Notes
- The Cover page
- What is marketing. Marketing is the control, analysis, planning, and implementation of methodologies designed to trigger various exchanges with the available market for the purpose of realizing the set goals. It facilitates all marketing managerial functions by identifying opportunities and adopting means of exploring them profitably. It enhances the chains of distribution of goods and services by forecasting on target markets, communication strategies, and effective pricing. Marketing management facilitates the efficiency of marketing activities by streamlining the exchange of products and services among traders through continuous evaluation and removal of deficiencies in execution of procedures, policies, and market plans. Definition of Digital marketing. This is the utilization of digital tools to promote branding and marketing campaigns of the organization.
- The objectives of marketing is to attract, satisfy, retain consumers. The ultimate goal of every business marketing strategy is to attract, satisfy, and retain customers. The online consumer behavior must address this objective. Attracting and retaining new clients has numerous advantages. It is an avenue of positive revenue streams and also to acquire new clients as old clients may leave.
- Strategic digital marketers must overcome the dynamic modern marketing tools and induce them to achieve organizations’ goals. Today, most people spend a lot of time in the internet browsing on various applications, researching, studying, skipping, gaming, or just chatting. Therefore, strategic managers must replace most traditional marketing techniques by utilizing the variety of digital channels to connect with internet lovers in a multitude of ways
- The Durex, a company that sells condoms, lubricants, and vibrators employs both traditional and modern digital methodologies. It emphasizes on durability, reliability, and excellence by segmenting its consumers into various demographics and psychographic targets. It majors on providing experiences of ecstasy, sensation, enjoyment, safe intimacy, hygienic as well as memorable sexual and emotional experiences.
- The company uses social media across the globe for marketing purposes. As such, it connects to a broader audience to build brands, boost sales, and navigate through the website traffic. Such strategies can be met through great publishes, contents, and engagements of followers. The major technological applications used by the firm include Pinterest, Facebook, Snapchat, Instagram, Twitter, and YouTube. These social platforms deliver timely updates on occurrences of events and trends, and lives of celebrities and wealthy people across the universe.
- Current digital marketing techniques utilized include creation of appropriate and tailored content, engagements with customers, optimizing search digitalengines, advertising, and email marketing to promote sell and establish a strong marketing brand.
- Modern digital marketing. digital devices, digital media, digital data, digital technology, and digital platforms. The market strength of Durex relies on engineering of power train, exclusive product design, brand reputation, innovative development of programs, and unique customer service. These aspects have sustained a competitive advantage and positive perception of its brand.
- A strong digital presence including Awareness, engagement, sales, and sharing of information promotes effectiveness in digital marketing. Companies that indulge in these techniques go against the obvious television adverts to referrals and advertising through word of mouth.
- The action plan for digital marketing. The future of potential businesses is based on greater efficiency especially in production. Firms must establish themselves through differential improvements, innovation and technology, and aspire dominance of market share.
- Conclusion. Organizational success depends on the inter-relationship between various departments, workers, and various business processes. The marketing placement of designs, products and services is an efficient way of marketing success.
- References