1. About Bradley Communications:
Bradley Communications specializes in providing companies with an integrated marketing communications mix – which
includes the strategic use of marketing tactics as mentioned below – designed to promote their services/products, create a
positive image, reinforce messages, produce a sustainable competitive advantage, and ultimately, generate new business.
Bradley Communications creates customized programs and cost-effective options for a diverse range of companies by working
with sales, marketing and senior management to determine the most effective communications strategy.
Advertising Direct Mail E-Mail Pushes CD Roms Corporate Identities
Collateral Materials Message On-Hold Premiums (giveaways) Public Relations Video Capsules
Web Site Development Ad Supplements Printed Materials Image Campaigns Lead Generation
Bradley Communications works with business-to-business clients, and has received three awards of excellence, known as the
Tranny’s, from the Transportation Marketing & Communications Association for single advertisement, advertising campaign and
electronic media. A few of the clients we’ve worked with…
ANZDL Trade Tech Contship USL
Weber Logistics WTS Agencies CP Ships Worldwide Logistics
SSL FESCO Pacer Stacktrain Dynalink Systems
ServiceCraft Logistics ANL Sumitrans V&S Transportation
NACA IAS-Trinium FCL Carrier Cal Cartage Express
Trade Tech Ocean World Lines (OWL) Fidelity Comtech Trimodal
As the owner of Bradley Communications, Melissa Bradley works one-on-one with all of her clients to ensure they receive
senior level experience and attention. Bradley Communications maintains an extensive network of copywriters, graphic
designers, printers, and photographers for creative projects, but handles all public relations activities in-house. With Bradley
Communications, you’ll experience personalized service, effective marketing solutions, cost-effective options and fast project
turn-around, underscored by a strong knowledge of the transportation industry.
Some highlights of Bradley Communications include:
We are specialists in the transportation/maritime/logistics industry, and bring a strong background and
knowledge from the shipper, carrier and port’s perspective.
We have been developing successful image campaigns for our clients for more than a decade - based on
their individual objectives and goals.
Our branding has been recognized by major publications as the best in the shipping industry - with tangible
fiscal results for our clients.
We have excellent working relationships with all of the industry publications, nationally and internationally,
and understand how to package the most effective media mixes for our clients from print to online to direct
mail.
We have worked with budgets of all sizes and know how to maximize marketing dollars by negotiating with
the publications, maintaining low overheads, etc.
We offer proprietary marketing strategies to repurpose advertising, collateral and multimedia for cost-
effective distribution of information.
Customer service is a priority, and you will always have direct access to our company principals (Melissa
Bradley). We are strong listeners and take swift action to give our customers what they need.
We try to make our clients’ jobs easy – taking a minimal amount of their time to execute projects/individual
requests.
We are experts at measuring the overall success of a campaign against the defined goals/objectives.
We work with senior and executive level management and understand their desire to see a strong ROI for
the time and money invested in an advertising campaign.
We are a full service, award-winning agency offering all of the following services and more: advertising
campaigns and placement plans, advertising supplements, direct mail, e-mail pushes, CD
roms/DVDs/electronic brochures, corporate identities, collateral materials, message on-hold, premiums,
public/media relations, videos, web site development and any other form of business-to-business
communications.

2. Public and Media Relations:
Of all the marketing communications tactics available to businesses, public relations is the least expensive, yet most effective
because of the perceptions it is able to form about an organization in the minds of both existing and potential customers. It can
be used independently of the other tactics, but is most effective when it is integrated and used consistently.
Press releases & case studies – which include covering any topics from management appointments to new services.
Editorial pitches – using an editorial calendar, we can proactively provide information to reporters on the stories they
are covering.
Letters to the editor and/ or articles – many publications, such as Inbound Logistics, will run articles from executive
management on subjects of interest to their readers.
Press tours – anytime there is an important event to announce, we can set up interviews with key members of the
press.
Speaking engagements/trade show conferences/event calendar – there are a variety of industry association
conferences to choose from and Bradley Communications would work to identify the best opportunities.
Bradley Communications has a long-standing relationship with the transportation press and has had much success gaining
exposure for its clients.
Stories being covered by the press:
New services or service improvements
Management level staff appointments
Logistics partnerships/ new contracts (case studies)
Any types of awards related to customer service, quality, etc.
Any firsts related to the trade or the industry
Any use of technology for making improvements in the supply chain
Temperature controlled logistics
Unique logistics solutions or approaches
Trends in ocean carriage
Unique or unusual moves
Quality and standards in shipping
If you have any questions, please let me know. Otherwise, thank you very much for considering my services and I
look forward to hearing from you soon.
Best regards,
Melissa Bradley
Bradley Communications, LLC
928-208-9300