for freelancers, consultants, professionals
1. Who am I?
consistency be distinctive
passions be sustainable be credible
2. What do I do?
objectives Swot analysis
mission, vision, values Strengths Weaknesses
3. What do I sell?
performance know how
4. Who is my target? Do Monitor
public agencies - associations
5. What is my competitive advantage?
performance expertise reputation
cost of access and use network relation
6. Why choose me?
value proposition - positioning
7. How can I promote?
off line on line
articles mobile blog
c o n t en t
events s t r a te g y interviews
8. How can I grow my network?
9. How can I improve my experience?
10. How do I measure my reputation?
Stefano Principato 2010 http://marketingpersonale.blogspot.com