Personal Branding
Working Plan
for freelancers, consultants, professionals
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Personal Branding Working Plan

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A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan.

10 questions and basic choices to define your personal plan.

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Personal Branding Working Plan

  1. 1. Personal Branding Working Plan for freelancers, consultants, professionals Guiding Principles 1. Who am I? consistency be distinctive personality abilities passions be sustainable be credible 2. What do I do? objectives Swot analysis experiences mission, vision, values Strengths Weaknesses skills knowledge 3. What do I sell? Opportunities Threats services Process Analyze Plan performance know how 4. Who is my target? Do Monitor consumers companies public agencies - associations 5. What is my competitive advantage? performance expertise reputation cost of access and use network relation 6. Why choose me? value proposition - positioning 7. How can I promote? off line on line presentations articles mobile blog e-book c o n t en t events s t r a te g y interviews wiki social media video newsletter 8. How can I grow my network? events community associations 9. How can I improve my experience? training partnership innovation 10. How do I measure my reputation? qualitative tools parameters quantitative Stefano Principato 2010 http://marketingpersonale.blogspot.com

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