5 Things We Believe In
1. Wisdom makes things simple. Common sense keeps them
2. Each market is different. Each client is unique. Each
situation is special.
3. First things first. Understand the rules, then you know
whether to follow them or not. Common
4. Best advice is the one that can be easily assimilated and
5. Business is supposed to make money. People are supposed
to make businesses work.
Key Issues for Today’s Business Makers
Where should I
External export my
How can I anticipate
Which are the
and react to my
Environment products/services to?
competitors’ moves? How can I attract How can I
financing for my acquire and
How can I increase
How can I get customized business? keep the most Whom should I
information about a given profitable partner with (abroad
market environment? customers? or at home)?
How can I sell
How are market
more to existing How can I sell to
How can I have a customers? more customers?
performance? more proactive
my customers? How can I better
Who are my customize my offer How can I get support Where should I
What can I learn
most profitable to business for entering new expand my
customers ? customers? markets? business to?
Present How can I better Future
How can I get leverage the existing
more value How can I measure competencies within How can I be one step
What is the best
from my the efficiency of my my company? ahead my time?
way to reach my
How can I
What is the
business risks? How can I get
How can my advantage?
marketing plan be
What is the
How can I maximize
opportunity cost of How can I bring more the assets of my
launching a new value to my organization? How can I pin-point
and pursue my
Key Issues for Today’s Business Makers
Synchronize Your Business To The Market Environment
• Companies nowadays have to swiftly sense and respond to environmental changes in order to stay innovative and
• Improving business agility simply relies on 3 pillars:
1. Know and respond to the market & industry
2. Know and respond to customers’ needs
3. Know and respond to what competitors are doing
1. Market &
Industry Being constantly aware of your
competitors’ moves enables your
Getting a better understanding of the organization to react to their attacks or
particularities of your market, its speculate their weak points.
structure, main characteristics and
key success factors can increase your Visionwise competition analysis
business agility. and competitor monitoring
provides just-in-time competitive
Visionwise market reports provide intelligence.
actionable market and industry
Seize Market Opportunities
• Business growth involves looking into ways to increase share-of-wallet in existing accounts, acquiring new clients
and expanding into new markets.
• Companies can generate more revenue by means of:
1. Increasing customer spending and/or customer base
2. Entering new markets
• Identify markets & select business partners
• Obtain financing for your business
Customizing your offering Drawing up a plan to organize
increases client profitability your business initiative enables
while identifying new you to share it with current and
customer segments potential stakeholders.
augments your revenue.
Business plans help you in
Visionwise’s profiling and both getting financing for your
monitoring approach for projects and tracking project
corporate accounts allows progress.
your sales team to better
customize the offering to
these clients’ needs.
Increase Return on Marketing Activities
• Detailed planning and flawless execution of marketing initiatives and marketing processes are requirements for
business success in competitive market environments.
• There are 3 main steps to an optimized marketing function and hence an improved return on marketing activities :
1. Developing and implementing a sound marketing strategy
2. Tracking and improving key marketing metrics
3. Focusing on your core marketing activities
1. Marketing Strategy 3. Focus on Core
Setting up clear marketing goals and Activities
defining how they are best achieved,
allows for their smooth implementation.
Supplementing or freeing up internal
marketing competencies allows you to
Visionwise consultants will help you
focus on core marketing activities.
develop and implement a customized
marketing plan. We can also help you
Flexible marketing services and
improve portfolio performance,
increase bottom line with a suitable
recommend Visionwise as your ideal
pricing strategy and improve your
provider for professional marketing
new product development
Fulfill Your Vision
• Preparing your organization for the future will help you be bold, productive and successful.
• Envisioning the future yields:
1. Company’s vision
2. Organizational strengths
• Dedicated department for the IT&C sector
• Wide industry coverage: FMCG, IT&C, finance, manufacturing,
healthcare sector, public sector
• Experience in integrating various methodologies and information
sources to leverage knowledge in complex projects
• Active since 2003 in pan-European projects
• Multilingual team: English, German, French, Spanish, Italian
Visionwise Research Tools
Secondary Marketing Research
• Believing in common sense and wisdom’s simplicity, we
keep Visionwise’s research tools simple but robust.
• Visionwise integrates useful information and knowledge
from various sources such as:
• publicly available databases
• client’s internal data
• magazines and press articles
• company reports and communication materials
• market and consultants reports
• Industry insight is based on discussions with opinion
leaders, the persons who know how specific markets tick
Primary Research Integration
• We are part of a strong marketing research group
(Daedalus Group) and, whenever a project requires it, we
join forces with our colleagues in Daedalus and Eurodata
in order to answer our clients’ marketing and business
For more info on our customers,
please visit our website
Looking Forward to Bringing You
A Spark of Business Inspiration
Carmen Patrascu – Operational Manager
Tel. 021 3179731