Marketing Your Maturity and Wisdom


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Marketing Your Maturity and Wisdom

  1. 1. Career Development Marketing Your Wisdom and Maturity
  2. 2. Marketing Your Wisdom and Maturity What Are Our Creating a competitive advantage in the job search Learning process requires us to look at what we bring at Objectives? each stage of our career. For experienced people at mid point in their career or for those moving closer to retirement, this is the time to recognize how you want to contribute today and the uniqueness of what you bring. The learning objectives for this class are to: Take a look at what you need to know about yourself Enhance your ability to know the demands of the market Learn how to present yourself as a viable candidate Discover what is essential to compete Develop an awareness of your competitive edge Reevaluate your tools and strategy Career Development Marketing Your Wisdom and Maturity 1 Revised 01/2010
  3. 3. Know Yourself What’s The First Knowing yourself is where effective marketing Step? needs to begin. Getting very clear about who you are today and what you bring to the table is the essential first step in being competitive. Reevaluate the following: What are your motivated skills What are your interests What do you value What are your natural talents What is your focus and direction What’s important to you Pay special attention to: What you have to offer today What you have learned that has changed you What has shifted in you What you want to be known for Career Development Marketing Your Wisdom and Maturity 2 Revised 01/2010
  4. 4. Know the Market What Do I Need To A valuable way to set yourself apart and show the Know About The benefit of your maturity is to really understand the Job Market? world of work and business. The following are ideas to get you there. Learn what skills are desired for your area Discover what competencies are expected Make sure you are using current terminology Embrace technology Educate yourself on how globalization works and has changed the world of work Keep up to date on business and market news Join professional organizations and networking groups Career Development Marketing Your Wisdom and Maturity 3 Revised 01/2010
  5. 5. Competitive Skills for Today’s Job Market The job market is very competitive and requires skills beyond product knowledge. Review the Competencies column and rate yourself on a scale of 1 – 10. Identify your strengths and look at areas for development. In preparation for networking and interviewing, look at how you will present specific ways that you have used and added value with these critical competencies. Rating On a scale of Descriptions 1 (lowest) to Competencies 10 (highest) Big Picture Thinker Provides perspective, future focus, visioning, with a broad view of issues and challenges. Well read and knowledgeable about the business, organization, and market. Communication Skills Articulate, writes and speaks succinctly, and listens to understand. Confident speaking voice. Able to synthesize information and accurately restate what others communicate. Customer Focused Maintains a standard of consistent responsiveness, information gathering, and follow through. Builds strong relationships, gaining trust and respect. Handles conflict well, diffusing difficult situations. Decision Making Self-driven with the ability to assess situations and make independent decisions. Determinations based on information, analysis, experience, and wisdom. Flexible/Adaptable Able to effectively shift directions and priorities when faced with the unpredictable. Copes with change and ambiguity, staying engaged while quickly developing a new focus. Open to new ideas. Career Development Marketing Your Wisdom and Maturity 4 Revised 01/2010
  6. 6. Competitive Skills for Today’s Job Market Rating Competencies Descriptions On a scale of 1 (lowest) to 10 (highest) Initiative Motivated solution provider that looks beyond the job description. Uncovers business opportunities to benefit the group and highlight individual talents. Seen as a contributor that impacts department goals. Innovative Open to new ideas... Seen as resourceful and may act as a catalyst to change. Looks objectively at new ways of doing things. Creative in thought and action. Self-Awareness Knows strengths, weaknesses, how they are seen by others, opportunities, and limits. Seeks feedback, receives input without defensiveness, and gains insight from mistakes. Team Player Relates well, builds rapport, and consistently contributes to the group. Possesses a diplomatic and tactful style. Known for having a collaborative spirit. Technical Acumen Skilled in using various software products; Word, Excel, Access, PowerPoint. Proficient in essential technical functions of the job. Open to learning and using new technologies. Time Management Uses time effectively, organizing work loads, setting priorities, and meeting deadlines. Can effectively handle multiple activities, using resources well to accomplish a goal. Career Development Marketing Your Wisdom and Maturity 5 Revised 01/2010
  7. 7. Know How to Present Yourself How Can I Present In presenting yourself, if you have concerns about Myself Effectively? your maturity being an issue, consider two areas that are critical to an employer. They want to know if you have the current skills and training they are seeking. To let them know that… Focus on the recent past Express accomplishments powerfully Project how you will add value Emphasize the unique skills and experience you bring Illustrate a big picture view Use current language about business, trends, technology They want to see if you have a positive attitude. To show that… Let them know you are a team player – not a seasoned pro with all the answers Speak about recent accomplishments and exposure Express that you are an ongoing learner eager to add to your knowledge Don’t be a victim Keep up your energy Expose yourself to inspirational thinkers Career Development Marketing Your Wisdom and Maturity 6 Revised 01/2010
  8. 8. Know How to Compete What’s Needed To The best situation is to be seen as a current, up to Compete? date citizen of the world while you reveal the richness of the wisdom and confidence you’ve gained through experience. Consider the following qualities. Think about how they can impact an employer’s view of you as a viable and valuable candidate. Savvy with technology Recognizes how skills transfer Ongoing learner Flexible to changing business conditions Embraces opportunities to stretch Possesses and builds interpersonal skills Welcomes feedback Recognizes generational motivators Brings exposure to rich experiences Keeps current – world, pop culture, trends, global economy, online resources for information sharing Utilizes multiple ways to be informed for a broader view Reads, listens, learns Open to different styles and ways of doing things Career Development Marketing Your Wisdom and Maturity 7 Revised 01/2010
  9. 9. Know Your Edge What Are The Now let’s consider the amazing qualities you bring Qualities To because of living life, developing wisdom, and Emphasize? building experience. The following qualities are undeniable benefits to your life stage and need to be emphasized. Wisdom Experience Knowledge Accountability Good judgment Problem-solving skills Team building Crisis navigation Negotiating compromise Ability to assess cost-benefit trade-offs Established identity Self-awareness Sense of purpose Ability to work with different styles Strategic thinking Conflict resolution skills Broad perspective Interpersonal Savvy High level communication skills Know how to listen Confidence – comfortable in your skin Emotional intelligence Career Development Marketing Your Wisdom and Maturity 8 Revised 01/2010
  10. 10. Know Your Strategy What Else Do I Need In addition to creating a profile, consider effectively To Reevaluate? marketing your maturity as you develop your job search strategy, create your tools, and prepare for interviewing. Bring this awareness to… Writing your resume De-emphasize dates Soften job titles If concerned about being overqualified List courses, professional development, organization memberships Emphasize accomplishments, results, skills Demonstrate initiative Use current terminology & key words Reflect current trends in format/content List technology skills that are up to date Include volunteer/community activities Writing Cover Letters Avoid cumulative experience statements Avoid rehashing job history Pull key words from posting and clearly link your skills to the position Emphasize that you are a proven commodity with current, pertinent skills Crafting a business card Use concise, strong language for skills and attributes Choose creative, current look Creating an online presence LinkedIn – Create a strong profile and include your personal link on your resume. Social Networking sites – keep your page and interactions professional. Personal Website – Way to highlight your technical skills. Add to resume. Online resume – The wave of the future. Use a great free site, Career Development Marketing Your Wisdom and Maturity 9 Revised 01/2010
  11. 11. Know Your Strategy What Is The Value Building a Profile Of A Profile? The profile is a concise visual aid that at times may have more impact than your resume. It focuses on the future and describes how you will contribute, creating for the reader an understanding of how you might fit in their department or organization. The Profile describes: What you want to do Which competencies you will use What various titles the job could have What the situations are where you could add value What areas or departments would be a fit Another benefit from creating a profile is what you will discover about yourself in the process. It’s also great prep for networking and interviewing! On the following pages are two sample Profiles and then a worksheet for your use. Career Development Marketing Your Wisdom and Maturity 10 Revised 01/2010
  12. 12. Sample Profile Your Name Here PROFILE What I Want to Do: Manage and develop efficient workflow processes and procedures to ensure optimal productivity. Develop and coordinate the activities of operational and project teams. Help create a well functioning team that exceeds quality performance metrics and quality client service. Which Key Competencies Will I Use: Team Management Coaching/Mentoring Support/Guidance Project Management Tracking Reporting Capacity Improvement Planning Organizing Conversion Planning Task Planning Meeting Deadlines Process Improvement Problem Solving Implementing What It Might Be Called: Operations Manager Client Service Professional Retail Banking Officer Project Manager Audit Officer Compliance Officer Business Analysts Planning Manager Implementation Manager Consulting Manager Reconcilement Manager Investigation Officer When I Could Add Value: Businesses want to improve overall team performance Departments want to maintain a professional work environment and quality client service Companies need to meet project milestones and department deadlines Departments need streamlined workflows and new systems implemented Detailed reporting is required to influence line-of-business service goals Overall leadership is needed to guide projects and teams Where I Would Most Likely Fit In: Retail Financial Services Audit Risk Operations Commercial Banking Central Operations Implementation Services Treasury Services Product Implementation Client Services Career Development Marketing Your Wisdom and Maturity 11 Revised 01/2010
  13. 13. Sample Profile Your Name Here PROFILE What I Want to Do: Contribute to the success of a derivatives business by performing timely and accurate management reporting, enhancing internal controls and ensuring regulatory compliance. Which Competencies I Will Use: Analyzing/Strengthening Accounting Systems Competitor Analysis Project Management and Multi-Unit Coordination Derivatives Experience Problem Identification and Troubleshooting Expense Reduction Financial Projections Asset Securitization What It Might Be Called: Project Manager Financial Manager Controller When I Could Add Value: • Group is losing money internally and cannot pinpoint the cause. • Organization’s profitability is not keeping pace with that of its competitors. • Identified need to comply with new FASB/SEC disclosure requirements. • Need to control/prevent losses caused by weak or missing internal controls. Where I Would Most Likely Fit In: Accounting Risk Management Audit Internal Controls Career Development Marketing Your Wisdom and Maturity 12 Revised 01/2010
  14. 14. Profile Worksheet Your Name Here PROFILE What I Want to Do: Which Key Competencies Will I Use: _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ What It Might Be Called: ______________________ _____________________ ___________________ ______________________ _____________________ ___________________ ______________________ _____________________ ___________________ When I Could Add Value: __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Where I Would Most Likely Fit In: __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Career Development Marketing Your Wisdom and Maturity 13 Revised 01/2010
  15. 15. Know Your Strategy Creating your Commercial What is it? Your commercial is a short introductory statement that works like a verbal business card. The components are… A title that clearly describes what you do Your top three or four job specific skills Focuses on skills you want to continue to use May include attributes that set you apart and how you could contribute in the future When Do I Use It? The following situations are some of the places this tool can be used… Networking Meeting introductions Interviewing Performance reviews Development discussions ‘Elevator conversations’ How Will It Help Me? The following are some of the ways your commercial can help you. Gain clarity on motivated skills, unique attributes, and focus and direction Increase confidence to engage in business conversations Provide a framework for expressing yourself in performance and development discussions Help position you with business associates around your skills and aspirations Career Development Marketing Your Wisdom and Maturity 14 Revised 01/2010
  16. 16. Your Commercial How Do I Get Use this worksheet to create your commercial. Fill in the Started? sections and then put it all together. Title Top three or four job specific skills One or two special attributes/soft skills How I could contribute in the future Now put it all together! Career Development Marketing Your Wisdom and Maturity 15 Revised 01/2010
  17. 17. Know Your Strategy Developing Your Networking Plan Be open to different groups, organizations, clubs Look for creative ways to interact with people Research organizations that target baby boomers Be willing to share your knowledge Look for opportunities to be consultative Demonstrate your savvy with current trends/technologies Volunteer Use online avenues like LinkedIn and to meet people and make yourself more visible Preparing For Interviewing Expect your interviewer to be younger than you Show that you are current in your skills Express flexibility, creativity, adaptability Make known that you are team oriented Emphasize comfort level with multi- generations Stress desire to learn new skills Describe professional development Express how your wisdom keeps you open and effective in problem solving and providing solutions Limit how many stories you tell Show how you are energetic and persistent Indicate ability to navigate ongoing change Be ready to describe how you take initiative Demonstrate likeability Preparing For Tricky Questions Age-related Working for a younger manager When you graduated from high school/college Career Development Marketing Your Wisdom and Maturity 16 Revised 01/2010
  18. 18. Know Your Strategy Building Awareness About Generational Diversity The ability to relate to the different generations impacts Why do I need to your relationships with managers, direct reports, peers, understand and customers. generational This skill is an important on to market about yourself and diversity? indicates another way you add value. Each generation consists of: • A span of years • Shares a unique set of values • Reacts to the generation before them • Looks at their generation as a standard of comparison • Looks at the next generation skeptically What do the Traditionalists (born before 1945) – respects authority, tradition, hierarchy, rules, values hard work, loyalty, different commitment and wants to be appreciated for their generations value? expertise Baby Boomers (1946-1964) – values hard work, teamwork, competition, avoids status quo, prefers face-to- face communications, wants your full attention Gen Xers (1965-1980) – values self reliance, global perspective, informality, uses technology, independence, ongoing feedback, wants a balance of work/life, prefers email communication Millennials (1981-2000) – values change, casual, autonomy, giving back, highly confident in abilities, multi- tasks, prefers texting, wants to share an opinion, challenging assignments Career Development Marketing Your Wisdom and Maturity 17 Revised 01/2010
  19. 19. Know Your Strategy What else can help Creating Results Phrases me present myself? The following activity is another way to prepare for effectively presenting yourself. By determining a skill or attribute that you would like to emphasize, you can then create a ‘results phrase’. This phrase (or phrases!) can be used effectively in networking, at pertinent places in interviews, during negotiations, as part of your online profiles, and in email correspondence. Choose an attribute or skill you would like to emphasize Write a short phrase about the skill. Start your phrase with a short set-up like… I’m recognized for… A skill I’ve developed that has impacted my performance is… An attribute that stands out about me is… A skill that adds to my effectiveness is… A quality I’m known for is… Ex. “An ability I’ve developed is an appreciation for different work and personality styles. This helps me see the value of different people’s ideas and approaches to problem solving and results in more effective collaborations.” Career Development Marketing Your Wisdom and Maturity 18 Revised 01/2010
  20. 20. Resources Where Can I Find The following is a list of online resources that might More Help? be useful. many articles and other great information over 50’s. Free for basic or 5.95 for 30 day premium membership (12.95 for 90 days) Search for Next Chapter in your community The Boomer’s Guide to Good Work – available free mers_guide.cfm MetLife/Civic Ventures New Face of Work Survey at -face-of-work.cfm Wall Street Journal Career Site – relevant articles Fortune Magazine Career Site Articles, job search help, Best Companies Lots of articles Information on many topics including work & volunteering Reinventing 50+, addresses issues facing older workers Search site with one time fee of $85 Career Development Marketing Your Wisdom and Maturity 19 Revised 01/2010
  21. 21. Resources The following books may be of interest. The Power Years by Ken Dychtwald & Daniel J Kadlec, 2006 50+: Igniting a Revolution to Reinvent America by Bill Novelli, 2006 Portfolio Life: The New Path to Work, Purpose, and Passion After 50 by David Corbett, 2007 Encore: Finding Work that Matters in the Second Half of Life by Marc Freedman, 2007 Too Young to Retire: 101 Ways to Start the Rest of Your Life by Marika Stone, 2004 What Do You Want to Do When You Grow Up?: Starting the Next Chapter of Your Life by Dorothy Cantor, 2001 Don’t Retire, REWIRE! by Jeri Sedlar, 2003 The World is Flat: A Brief History of the Twenty- first Century by Thomas Friedman, 2005 Crucial Conversations: Tools for talking when stakes are high by Kerry Patterson, 2002 Getting To Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury, 1991 Career Development Marketing Your Wisdom and Maturity 20 Revised 01/2010