Wondering how social media affects your business? Wondering if you should use social media monitoring and listening tools? In this presentation is a case study on how Netflix didn't listen to social media sentiment and made business decisions that caused the stock price to drop dramatically.
It also analyzes Blockbuster and some ways that they also could have used social media monitoring to prevent bankruptcy and also how they did use it to capture some of the Netflix customers who were looking to leave.
The data in the case study is from Sysomos and provides not just data, but shows how social media data provides business insights that impact business decisions.
Included is John Boyd, a former fighter pilot and the creator of the OODA Loop - Observe, Orient, Decide & Act process. How this applies to business is --determining whether businesses are using social media data --like fighter pilots use data-- to be agile and make critical decisions in seconds vs using data on a yearly basis to evaluate the direction of the company.
Companies can't afford to miss these points but many do. Don't let your company be one of them that doesn't OODA!
For more information and a white paper on this topic, check this out: http://www.drnatalienews.com/blog/ooda-loop-and-how-to-use-social-media-for-business-part-5