Research and experience have proven that breaking down the barriers between Dev and Ops can yield tremendous efficiency, quality and velocity enhancements for software delivery teams. But, in the spirit of continuous improvement… what’s next? What happens when you break down the barriers between DevOps and other parts of the business? Join Jay Lyman (Principal Analyst, Cloud Native and DevOps, 451 Research) and Brian Dawson (DevOps Evangelist, CloudBees) as they review research on the current state of Software Delivery Management (SDM), and outline the key practices organizations should adopt to keep ALL teams on the same page about the software delivery function. We’ll discuss: How DevOps and SDM are critical for driving digital transformation. The key stakeholders you need to focus on, beyond development and IT operations. The role of security and governance, and how organizations can effectively measure and prove their DevOps success.

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SDM: The Fundamentals of Software Delivery
Management
September 19, 2019
The Who, What and Why

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Today’s Speakers
451 Research: Jay Lyman
Principal Analyst
@ripcitylyman
CloudBees: Brian Dawson
DevOps Evangelist
@brianvdawson
DevOps.com: Mitchell Ashley
Director of Research
Mitchell Ashley
CloudBees: Michael Baldani
Sr. Product Marketing Manager
Michael Baldani

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Webinar Overview
Research and experience have proven that breaking down
the barriers between Dev and Ops can yield tremendous
efficiency, quality and velocity enhancements for software
delivery teams. But what’s next?
This webinar will cover:
• How DevOps and SDM are critical for driving digital
transformation.
• The key stakeholders beyond development and IT ops.
• The role of security and governance.
• How to measure DevOps success.

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CI/CD and DevOps are key to
success but...
Things aren’t perfect.

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While we are doing phenomenally well in our DevOps practice...
… if we’re unable to have better visibility, measure the actual business impact and
connect our software development and delivery practice to the rest of the
organization…
… we will no longer be competitive in the market.
~ DevOps Leader at major Bank

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Frustrations and Frictions
OpsEngineering Mgmt.Developers
Why am I
building this
feature?
Who asked for
it?
Who is it for?
How is work
blocked?
Can I reduce
waste?
Did features
pass security
and QA before
release?
CXO/CTO
PM
Are we
delivering what
customers need?
Where is this
feature in
development?
Support
Sales/Marketing
What can help
me solve my
customer’s
needs?
What is the
feature, when
was it enabled?

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...and this has business impacts
● No or limited customer feedback loop
● Developing the wrong features
● Not addressing issues quickly enough
User
experience
Reduction in user satisfaction levels leading to
customers moving to competition - often without
notice
● Lack of customer feedback loop
● Not delivering relevant features
● Not keeping up with technology
Market
relevance
Lack of market understanding leading to
loss of market share as customers move to
competition - often without notice
● Limited understanding of contribution
to product development
● Non-development tasks taking up time
Employee
motivation
Loss of motivation leading to loss of developer
talent as they find greater satisfaction elsewhere
● Lack of understanding of customer
needs
● Not solving for customer problems
Software
delivery
Wasting development cycles unnecessarily resulting
in the wrong features being developed with minimal
impact on business

13. What we have today...
● Disparate, stand-alone software tools
● No common language, data or process sets
Teams (people), tools and process are
Disconnected and Fragmented

14. What we need ...
Seamless and connected organism

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Becoming Seamless and Connected Requires...
Universal Insights
Visibility and insights enable understanding and continuous learning from data across, up-and-down
throughout all functions in the organizations.
Connected Process
Processes orchestrate software delivery and connect functions together to efficiently bring ideas to
market with max value and adoption.
Common Data
All information within and around software delivery activity is captured and stored with a consistent
domain model to enable and facilitate connected processes, shared insights and collaboration.
All Functions Collaborating
All functions and teams within and around the software delivery organization work together to amplify
value creation efforts.

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Connected Teams, Tools and Processes
to Drive Value
Research Design Build Test Deploy Release Observe Support
Sales/MktgOpsDevelopmentPM/Design Support/Services
UNIVERSAL INSIGHTS
COMMON DATA
ALL FUNCTIONS COLLABORATING
COMMON CONNECTED PROCESS
Software Delivery Management
QA/SecurityCIO/CPO
Identify/Plan

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CloudBees Solution for
Software Delivery Management
Turn software delivery into a
core business process

18. CloudBees Solution for SDM
Make sense of all the information across teams and tools so you can surface
the context needed to build the right thing, excite users and win customers.

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Learn More About Software Delivery Management
● Join the CloudBees Solution for SDM preview program
● Learn more about Software Delivery Management
● Download the free whitepaper about Software Delivery Management
● Read the blog about how CloudBees makes SDM possible

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Q& A