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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN THE DESIGN
SCHOOL FOUNDATION IN NATURAL BUILD ENVIRONMENT
ASSIGNMENT 1: INDIVIDUAL JOURNAL
NAME: CHONG HAO FOONG
STUDENT ID NO: 0322343
GROUP/SESSION: MONDAY, 5.30pm-7.30pm
COURSE: SOCIAL PSYCHOLOGY (PSYC0103)
LECTURER: MR. T. SHANKAR
SUBMISSION DATE: 30 NOV 2015
JOURNAL 01 – Social Loafing
“More hands make for lighter work.” “Two heads are better than one.” “The
more the merrier.” The idea of working in group is to have easier and more effectively
accomplish on a task by using the skills and talents of individuals in the group.
Agreeing with that thought, but sometimes in group there is a tendency on the
part of participants to contribute less to the group's goal than if they were doing the
same task themselves. This is seen as one of the main reason that sometimes group
work is less productive than the combined work of the members working as
individuals, people just not willing to put full effort on the group. In social
psychology, this kind of phenomena is called social loafing.
Social loafing refers to the concept that people exerting less effort to achieve a
task when they work in a group than when they work alone. As an example, a teacher
gives the class a project with a group of ten students. If the student is working on his
own, he would have brief through the project and start it right away. Since it is a
group project, the social loafing tendency makes the student will not care about the
group project as much as the individual work. Instead of taking the responsibility to
finish the group project, the student will just think that the other team member will
take care of it. Or in some cases, the other members in the group assume that someone
else will take care of their share of the work, and one of the member ends up getting
stuck doing the entire project by himself.
As for myself, I have experience social loafing dozen of times in my eighteen
years of life. One of the simple example happened when I am at school camping. I am
a scout in school, when we camp we need a lot of bamboo to cut and tight to turn
them into gadgets like a shoe rack, kitchen table, clothes hanger and many more. So
where did all the bamboo come from? The seniors will order a bunch of bamboo from
outside, a truck will come to our school full of bamboo. As a team, we will carry the
bamboos from the truck to the school field. When we carried bamboo, we often split
into three people a team. Three people can carried about five to seven long bamboo at
once. As my personal experience, social loafing tends to work on us when we carried
the bamboo. Sometimes I felt a lot of weight I have to carry when one of my friend
just use tiny bit of his strength. Sometimes I am the one who perform the social
loafing tendency. I hardly use any strength on carrying the bamboos when I can see
my friends are trying all their might. When we carried only a few bamboos by our self,
we tend to use all our might because there is no one else who can cover up for us.
Another example I experience is happening now in my life in Taylor’s
University. As I am a Foundation in Natural and Built Environment student, we tend
to have many group assignments as we have lesser quiz and exam. When we are in
group assignment, social loafing take place. In semester 1, when we are grouped and
the assignment brief have been given, the group meeting won’t start unless someone
start to ask the whole group to have meeting and discussion. Everyone doesn’t want to
be that someone who starts talking about the assignment first. Everyone just thinks
that the other group members might just be that someone. Therefore, the group
discussion always start late and we all can’t keep up with progress showcase in
tutorial class.
So, what causes social loafing? After some research and self-experience, I
have come out with some reason that causes this phenomena. One of the reasons is
motivation of the individual. Motivation can play an important role in determining
whether social loafing takes place. People who are less motivated by a task are more
likely to engage in social loafing when they are part of a group. Another reason is the
decrease in responsibility. When in groups, people tend to feel less personal
accountability and may even feel that their individual efforts have little impact on the
outcome. Because people assume that their efforts don’t matter and that they are not
personally responsible, they also assume that someone else will be the one to take
action. The size of a group also has a serious impact on the effort people put in groups.
In small groups, people are more likely to feel that their efforts are more important
and will contribute more. The larger the group, the less the individual feels important.
Group work can be fast and efficient all and all. But the social loafing
phenomena can have a serious impact on group performance and efficiency.
(828 words)
JOURNAL 02 – Self-schema
We all have ideas and beliefs about other people, but did you know? We,
ourselves also hold the same sort of impressions about ourselves. The term schema
refers to the form of structure we have to describe various categories of knowledge
about the things in world, like many other things, we also hold a schema on ourselves.
These are called self-schema.
The term self-schema refers to a stable and long lasting set of memories that
summarize our own beliefs, experiences and generalizations about ourselves. These
categories of knowledge reflect how we expect ourselves to think, feel, and act in
particular settings or situations. A person may have a self-schema based on any aspect
of himself or herself as a person, including physical characteristics, personality and
self-interests, as long as they consider that aspect of their self-important to their own
self-definition.
Each of these beliefs includes our overall view of characteristics of ourselves.
For example of self-schema which is characteristics like shy, outgoing, talkative and
more. For a more detail example, if your self-schema consider yourself is a shy person,
you will feel very hard to give a speech in a situations where you will have to speak in
the public. As another example, if your belief is that you are sociable, when you are at
a party, you will tend to talk to a lots of people, your self-schema also formed from
the memories of a specific past events as if you made a lot of friends in your first day
at school.
Past experience plays a huge role in self-schema, since we have already an
overall belief on our personality as well as past experiences and situations, we
probably have a good idea on how we will feel, think and act on situations. Among
other characteristics, people tend to hold self-schema about physical appearance (I’m
so pretty, I’m so fat), interest (I like art, I like collecting stuff), behaviours (I'm
assertive, I avoid conflict). When people are very high or extreme in a certain self-
schema area, they tend to described themselves as being self-schematic in that
particular dimensions. For example, if you strongly consider yourself as a brave
person, you won’t back up on any dangerous attempt to prove that you are really
brave.
Self-schema tends to change when different experience gained. I for myself
have experience schema changed. When I was in my primary school, I known almost
everyone in school, I tend to consider myself as a sociable and active person. I was
the school head prefect and I tend to lead teams in school camp. But I consider myself
not a sport lover as I have asthma, I don’t play sport that much. When I am in my
secondary school, I moved to other state to study my secondary school. I don’t know
anyone in the new environment; everyone was not like the people in my primary
school. At that point, I feel awkward and shy when talking to people in the new
environment. My self-schema changed from a sociable person to a shy person. I can’t
talk to people like I can before. I feel panic when I had conversation. But at that time,
I also start playing soccer. Once I was a person who didn’t played any sport because
of my health condition. But after I meet some friends and start playing soccer, I found
that I am not bad at it. My self-schema also changed there as from an anti-sport
person to a sport lover. As times goes by and more experience I gained in the new
environment, I once again changed from a shy person to a sociable person. As I felt
comfortable talking to anybody again.
Each person has very different self-schemas that are influenced heavily by
past experiences, relationships, upbringing, society, and culture. As you might have
already noticed from my example, most of these schemas involve two different
dimensions: healthy versus unhealthy, loud versus quiet, sporty versus geeky, active
versus sedentary. People often think of them as either or traits, but most actually exist
as a continuum with each person lying somewhere in the middle of the two extremes.
In the self-schema concept, we also hold a future self-schema of ourselves.
These reflect how we think we will become after years in the future, which might
consists of negative and positive ideas of ourselves. We tend to act as the person we
wanted to be at the future, slowly become the person we have in mind.
So, what is your self-schema? Are you clear of whom you are? Are you
becoming the person you wanted to be? We all shall reflect on our self-schema today
and be the true person we wanted to be.
(785 words)
JOURNAL 03 – Counterfactual Thinking
Have you ever been in a situation, where you just sit there daydreaming,
wondering, what will happened if I did this or I did that? Will the outcome be
different? Will the outcome become worst or it will become much better than the
reality? Then, you are likely undergoing the process of counterfactual thinking.
Counterfactual thinking is a concept in psychology that involves the human
tendency to create possible alternatives endings to life events that have already
happened. Counterfactual thinking is exactly like thoughts that consist of questions
like "What if?" and the "If I had only..." that occur when thinking of how things could
have turned out differently. Counterfactual thoughts are things that could never
possibly happen in reality, because in the reality the event had passed and can never
be done again.
If you've ever watched any sports games, have you ever noticed the reactions
of the athlete after their result have been announced? Studies have found that athletes
who won the bronze medal are much happier than the athletes that have won the silver
medal. Why? Because most of the silver medal winner were preoccupied by the
counterfactual thinking. Which they are imagining the alternative outcome of the
competition. Thinking of how close they are to barely get the gold medal. They will
think of the crucial moment of themselves in the competition, thinking if they just put
a little bit more effort and the outcome will not be the same. If only they had pushed
just a little harder, then they would have won the gold. On the other hand, the bronze
medal winner will also undergo counterfactual thoughts as they almost didn’t get
anything. They will think of an alternative outcome where they didn’t even get any
prize, so they will feel really happy and lucky that they have won the bronze medal.
This is why the bronze is happier than the silver.
Based on the example above, counterfactual thinking can be split into two,
which is upward counterfactual and downward counterfactual. Downward
counterfactuals have the focus on how things might have been much worse. Upward
counterfactuals are mental simulations of better possible outcomes. Upward
counterfactuals may make feel bad as we think about how things might have gone
better. On the other hand, we might learn more effective strategies for success through
this reflection. We benefit from these thoughts. Similarly, downward counterfactual
thoughts may benefit us simply by improving our mood. Despite our lack of success,
we can take solace in the thought that it's not as bad as it could be.
In my eighteen years of life, I have experience this almost every day. Where I
just standing or sitting there thinking all the possible outcomes. Sometimes is because
I can’t get to an event. I will be there thinking what if I go to that event, what will I do.
Will I have fun or even make a new friend? Sometimes I really wanted to go to an
event but I just can’t make it. After the event ended, I will see all the pictures taken in
that event on Facebook, I will watch the pictures of my friend and ask them about the
event, I will think to myself that the event is not that fun and enjoying so that it will
make me feel a lot better for not going. Or even sometimes, when I got caught by the
school discipline at the secondary school and the teachers wanted to meet my parents.
I know I am in deep trouble. Counterfactual thinking will take place and I will think
to myself what if I didn’t did that particular thing, then I won’t get into trouble. Or
maybe if I am just lucky enough and not get spotted by a teacher, just a simple split
second and I will not be in trouble. I will just regret my action. I encounter many
counterfactuals thinking when I am having exam in the secondary school. I used to be
a student who get high marks and use to have upward counterfactual thoughts that I
can’t get A’s because of my carelessness in the exam. Now, I am just a downward
counterfactual thinking person as I am very happy that I got a B or even pass my
exam, I am just very easy so satisfied in my exam results now.
Individual differences seem to play a huge role here. For example, individuals
with high self-esteem make more downward counterfactuals in response to negative
events, reflecting on self-enhancement and mood improvement. This is seen by some
as a self-enhancement motive, a way to repair the negative feelings cause by the
unpleasant outcome. Of course, downward counterfactuals may be dysfunctional,
because it may also serve to decrease the likelihood that the individual will learn ways
to improve themselves. On the other hand, we benefit from upward counterfactuals
thoughts. We feel bad we didn’t achieve what we wanted and we will learn from the
mistake and fight harder the next time.
(835 words)
JOURNAL 04 – Cialdini's Six Principles of Influence
Unless you’re living in a cave, people are trying to influence us in our life all
the time. Some small example that social influence takes place in modern time now is
the trending applications in our phone today. New app pop up every day, but not all
the app is popular. Most of the app gets their fame by social influence. For example,
social network, it has become a must in our daily life that you have a social network
account or you will be outdated and kick out of the society. This is how much the
social network influence in our life now. For another more specific example that also
follows around the app these days is the mobile games these days. As an example, a
game like Clash of Clan just suddenly become trending last few years. I was also a
victim under the social influence. I was never interested in that game until my whole
class starts playing, then I got influence and start playing ever since.
Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology. He
has come out with six principle of influence. Cialdini's theory of influence is based on
the principles of reciprocity, commitment and consistency, social proof, authority,
liking, and scarcity.
The first principle which is reciprocity. People tend to return a favour as we all
familiar with the concept of ‘give and you shall receive’. We also know that when
someone gives away something for free, it can have a powerful effect on us. When I
am at the mall, the worker will give my parents some samples of their products. After
eating their products, my parents tend to buy the products. When people give free
samples to them, they will feel like they need to buy their products in return. This trait
is embodied in all human cultures and is one of the human characteristics that allow
us to live as a society.
The second principle will be commitment and consistency. If you implant an
idea or a goal that what person they are, they will more likely to contribute with the
idea you ask them for. This will have to do with our self-image, if someone said you
are a kind and helpful person, you are more likely to help a person later. For example
that I experience before, my father promise my mother that he will buy her favourite
ice kacang for her, but unfortunately the stall wasn’t opened, my father will rush to
another stall to buy for my mother as a substitution. After a few days he will go to my
mother favourite stall and buy it for her again. My father goes and buys again from
the specific stall because he feels a commitment to my mum.
The next principle is social proof. People tend to look at others when they
make decisions. People have a mind-set that if others did it than it is no harm for me
because others are the proof. For example, people tend to run too if they see a crowd
of people running in panic, they will think that there is danger and they will follow
what others do.
Another principle which will be liking. People are easily persuaded by other
people that they like. People tend to like people who are most like themselves who
pay them compliments. Physical attractiveness and people that make them laugh also
a factor of influence. For my experience, my mother went to a shop to buy a vacuum
cleaner. She asked the shop worker about the details and price of the device. The
vacuum cleaner in that shop is the cheapest among other shops, but the shop worker
had an attitude and doesn’t really care when my mother asked questions. My mother
was pissed and she went to another shop which the price is higher but the workers
there are friendly and helpful. My mother bought the vacuum cleaner from the shop
with friendly worker even when the price is higher. This shows people prefer people
by liking.
The authority principle, which is the fifth out of six principles. People will
tend to obey authority figures, even if they are asked to perform objectionable acts.
From a very young age, we are trained to obey. First our parents, then teachers,
policemen, managers and so on. Eventually we end to obey who is more superior than
us as we trust them. If a guy dresses as a policeman, ordering you to follow him, you
won’t deny him, until you know he is fake then you will stop following his orders.
As for the last principle which is scarcity. People tend to want things as they
become less available. This is often seen in advertisement like ‘limited time’. It also
shown that people wanted to know the information more with censorship. People
wanted to know stuff they can’t know. As for my experience, which happened at
McDonalds. McDonalds tend to made limited burgers, me and my friends will always
get excited and wanted to tried the new burgers whether it is good or not. We
wouldn’t want to miss out the limited time burger. (860 words)
JOURNAL 05 – Social Categorization
Do you often find yourself categorizing people in groups based on their
common attributes like race, gender, and other common features. This is a social
psychology principle which most of us have called social categorization.
Social categorization is a theory of mass communication that argues
individuals into broad subgroups such as age, sex, classes, social and many more.
Social categories also can be based on something as broad as race or as specific as
height, but they are always socially important.
Although we may not give much thought about this theory in our daily life,
but we will be surprise that we belong to so many different collections of other people,
each categorize will effect and shape our life in many different ways. There are
obvious groupings like gender and race that influence how people see us. But what
about the other groups that we associated with? For a more general example, people
who live in the city will have seldom chance to interact with people who live at the
country side. People in the city will often group them as country people or farmer type
of people. In the other hand, the country people group the city people as busy and
modern people. As in reality none of this is hundred percent true.
As for how categorize group will affect people and play a huge role in our life
is shown in the example below. In an investigation, teenagers and elders are group in
a room. Teenagers tend to talk less to other teenager because they have been group as
“teenager” which they tend not to interact with each other on a regular basis. For
example, teenagers are a social category because they are all within a particular age
range and share certain characteristics. However, they don't necessarily interact with
each other simply because they are teenagers. They tend to talk less and care less. As
for the elders they are having the conversation of a life time. As they have been
categorized as the “elders”.
As for my personal experience, I start categorized people when I am in
secondary school. As people tend to have their recess with a group of friends. The top
students who keeps scores As in exam is often in a group. The troublemaker group
which they always do stuff to be caught by the discipline. The nerd group as everyone
knows it. The popular kids group that almost everyone in school knows them and like
them, but some people hate them. I often didn’t know them very well but I just
assume their personality based on the group of friends they are with. Sometimes, after
I get to know someone very well, he turns out to be a nice person after all. For
example, I have a friend name Eddie. I used to think he is an asshole when I didn’t
know him that well. He is always group with a bunch of troublemaker, whom they
always play pranks on people or even try to annoy people even if you don’t know
them. They are not the type of people I want to be friends with. One year, he is in a
same class with me. He sat next to me in science lab; I was like ignoring him in every
way. After months in science lab together, I have found that he is also a nice person,
just sometimes a little playful. He later became one of my best friends. That is when I
learn don’t judge people based on their group.
In social categorization theory, there is a principle called outgroup
homogeneity. It is the belief for people to view members of group that they don’t
know so well as being the same as their group. It is like seeing that the outgroup as
very similar and less diverse. As we see our own group as more unique and special.
As for my own experience, in my university life now, people tend to hang out
in different groups. You can see it very clearly in my course now. As for example,
there is a group of friend which they all smokes, smoking which makes a bad
impression for them and I tend to categorized all of them are all the same. Their
personality and characteristic are almost alike. My course also have a group of girls
who dress up pretty well every day and look rich in every way. Some of them are not
really friendly. I will just group them all as not so friendly. After getting to know
them better, I found out there are only a few assholes in those groups, some of them
are not bad and quite friendly as I can tell.
That is all for my social categorization theory. I have learned that sometimes
people are not like what their group is.
(807 words)

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Psy assignment 1

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN THE DESIGN SCHOOL FOUNDATION IN NATURAL BUILD ENVIRONMENT ASSIGNMENT 1: INDIVIDUAL JOURNAL NAME: CHONG HAO FOONG STUDENT ID NO: 0322343 GROUP/SESSION: MONDAY, 5.30pm-7.30pm COURSE: SOCIAL PSYCHOLOGY (PSYC0103) LECTURER: MR. T. SHANKAR SUBMISSION DATE: 30 NOV 2015
  • 2. JOURNAL 01 – Social Loafing “More hands make for lighter work.” “Two heads are better than one.” “The more the merrier.” The idea of working in group is to have easier and more effectively accomplish on a task by using the skills and talents of individuals in the group. Agreeing with that thought, but sometimes in group there is a tendency on the part of participants to contribute less to the group's goal than if they were doing the same task themselves. This is seen as one of the main reason that sometimes group work is less productive than the combined work of the members working as individuals, people just not willing to put full effort on the group. In social psychology, this kind of phenomena is called social loafing. Social loafing refers to the concept that people exerting less effort to achieve a task when they work in a group than when they work alone. As an example, a teacher gives the class a project with a group of ten students. If the student is working on his own, he would have brief through the project and start it right away. Since it is a group project, the social loafing tendency makes the student will not care about the group project as much as the individual work. Instead of taking the responsibility to finish the group project, the student will just think that the other team member will take care of it. Or in some cases, the other members in the group assume that someone else will take care of their share of the work, and one of the member ends up getting stuck doing the entire project by himself. As for myself, I have experience social loafing dozen of times in my eighteen years of life. One of the simple example happened when I am at school camping. I am a scout in school, when we camp we need a lot of bamboo to cut and tight to turn them into gadgets like a shoe rack, kitchen table, clothes hanger and many more. So where did all the bamboo come from? The seniors will order a bunch of bamboo from outside, a truck will come to our school full of bamboo. As a team, we will carry the bamboos from the truck to the school field. When we carried bamboo, we often split into three people a team. Three people can carried about five to seven long bamboo at once. As my personal experience, social loafing tends to work on us when we carried the bamboo. Sometimes I felt a lot of weight I have to carry when one of my friend just use tiny bit of his strength. Sometimes I am the one who perform the social
  • 3. loafing tendency. I hardly use any strength on carrying the bamboos when I can see my friends are trying all their might. When we carried only a few bamboos by our self, we tend to use all our might because there is no one else who can cover up for us. Another example I experience is happening now in my life in Taylor’s University. As I am a Foundation in Natural and Built Environment student, we tend to have many group assignments as we have lesser quiz and exam. When we are in group assignment, social loafing take place. In semester 1, when we are grouped and the assignment brief have been given, the group meeting won’t start unless someone start to ask the whole group to have meeting and discussion. Everyone doesn’t want to be that someone who starts talking about the assignment first. Everyone just thinks that the other group members might just be that someone. Therefore, the group discussion always start late and we all can’t keep up with progress showcase in tutorial class. So, what causes social loafing? After some research and self-experience, I have come out with some reason that causes this phenomena. One of the reasons is motivation of the individual. Motivation can play an important role in determining whether social loafing takes place. People who are less motivated by a task are more likely to engage in social loafing when they are part of a group. Another reason is the decrease in responsibility. When in groups, people tend to feel less personal accountability and may even feel that their individual efforts have little impact on the outcome. Because people assume that their efforts don’t matter and that they are not personally responsible, they also assume that someone else will be the one to take action. The size of a group also has a serious impact on the effort people put in groups. In small groups, people are more likely to feel that their efforts are more important and will contribute more. The larger the group, the less the individual feels important. Group work can be fast and efficient all and all. But the social loafing phenomena can have a serious impact on group performance and efficiency. (828 words)
  • 4. JOURNAL 02 – Self-schema We all have ideas and beliefs about other people, but did you know? We, ourselves also hold the same sort of impressions about ourselves. The term schema refers to the form of structure we have to describe various categories of knowledge about the things in world, like many other things, we also hold a schema on ourselves. These are called self-schema. The term self-schema refers to a stable and long lasting set of memories that summarize our own beliefs, experiences and generalizations about ourselves. These categories of knowledge reflect how we expect ourselves to think, feel, and act in particular settings or situations. A person may have a self-schema based on any aspect of himself or herself as a person, including physical characteristics, personality and self-interests, as long as they consider that aspect of their self-important to their own self-definition. Each of these beliefs includes our overall view of characteristics of ourselves. For example of self-schema which is characteristics like shy, outgoing, talkative and more. For a more detail example, if your self-schema consider yourself is a shy person, you will feel very hard to give a speech in a situations where you will have to speak in the public. As another example, if your belief is that you are sociable, when you are at a party, you will tend to talk to a lots of people, your self-schema also formed from the memories of a specific past events as if you made a lot of friends in your first day at school. Past experience plays a huge role in self-schema, since we have already an overall belief on our personality as well as past experiences and situations, we probably have a good idea on how we will feel, think and act on situations. Among other characteristics, people tend to hold self-schema about physical appearance (I’m so pretty, I’m so fat), interest (I like art, I like collecting stuff), behaviours (I'm assertive, I avoid conflict). When people are very high or extreme in a certain self- schema area, they tend to described themselves as being self-schematic in that particular dimensions. For example, if you strongly consider yourself as a brave person, you won’t back up on any dangerous attempt to prove that you are really brave.
  • 5. Self-schema tends to change when different experience gained. I for myself have experience schema changed. When I was in my primary school, I known almost everyone in school, I tend to consider myself as a sociable and active person. I was the school head prefect and I tend to lead teams in school camp. But I consider myself not a sport lover as I have asthma, I don’t play sport that much. When I am in my secondary school, I moved to other state to study my secondary school. I don’t know anyone in the new environment; everyone was not like the people in my primary school. At that point, I feel awkward and shy when talking to people in the new environment. My self-schema changed from a sociable person to a shy person. I can’t talk to people like I can before. I feel panic when I had conversation. But at that time, I also start playing soccer. Once I was a person who didn’t played any sport because of my health condition. But after I meet some friends and start playing soccer, I found that I am not bad at it. My self-schema also changed there as from an anti-sport person to a sport lover. As times goes by and more experience I gained in the new environment, I once again changed from a shy person to a sociable person. As I felt comfortable talking to anybody again. Each person has very different self-schemas that are influenced heavily by past experiences, relationships, upbringing, society, and culture. As you might have already noticed from my example, most of these schemas involve two different dimensions: healthy versus unhealthy, loud versus quiet, sporty versus geeky, active versus sedentary. People often think of them as either or traits, but most actually exist as a continuum with each person lying somewhere in the middle of the two extremes. In the self-schema concept, we also hold a future self-schema of ourselves. These reflect how we think we will become after years in the future, which might consists of negative and positive ideas of ourselves. We tend to act as the person we wanted to be at the future, slowly become the person we have in mind. So, what is your self-schema? Are you clear of whom you are? Are you becoming the person you wanted to be? We all shall reflect on our self-schema today and be the true person we wanted to be. (785 words)
  • 6. JOURNAL 03 – Counterfactual Thinking Have you ever been in a situation, where you just sit there daydreaming, wondering, what will happened if I did this or I did that? Will the outcome be different? Will the outcome become worst or it will become much better than the reality? Then, you are likely undergoing the process of counterfactual thinking. Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives endings to life events that have already happened. Counterfactual thinking is exactly like thoughts that consist of questions like "What if?" and the "If I had only..." that occur when thinking of how things could have turned out differently. Counterfactual thoughts are things that could never possibly happen in reality, because in the reality the event had passed and can never be done again. If you've ever watched any sports games, have you ever noticed the reactions of the athlete after their result have been announced? Studies have found that athletes who won the bronze medal are much happier than the athletes that have won the silver medal. Why? Because most of the silver medal winner were preoccupied by the counterfactual thinking. Which they are imagining the alternative outcome of the competition. Thinking of how close they are to barely get the gold medal. They will think of the crucial moment of themselves in the competition, thinking if they just put a little bit more effort and the outcome will not be the same. If only they had pushed just a little harder, then they would have won the gold. On the other hand, the bronze medal winner will also undergo counterfactual thoughts as they almost didn’t get anything. They will think of an alternative outcome where they didn’t even get any prize, so they will feel really happy and lucky that they have won the bronze medal. This is why the bronze is happier than the silver. Based on the example above, counterfactual thinking can be split into two, which is upward counterfactual and downward counterfactual. Downward counterfactuals have the focus on how things might have been much worse. Upward counterfactuals are mental simulations of better possible outcomes. Upward counterfactuals may make feel bad as we think about how things might have gone better. On the other hand, we might learn more effective strategies for success through this reflection. We benefit from these thoughts. Similarly, downward counterfactual
  • 7. thoughts may benefit us simply by improving our mood. Despite our lack of success, we can take solace in the thought that it's not as bad as it could be. In my eighteen years of life, I have experience this almost every day. Where I just standing or sitting there thinking all the possible outcomes. Sometimes is because I can’t get to an event. I will be there thinking what if I go to that event, what will I do. Will I have fun or even make a new friend? Sometimes I really wanted to go to an event but I just can’t make it. After the event ended, I will see all the pictures taken in that event on Facebook, I will watch the pictures of my friend and ask them about the event, I will think to myself that the event is not that fun and enjoying so that it will make me feel a lot better for not going. Or even sometimes, when I got caught by the school discipline at the secondary school and the teachers wanted to meet my parents. I know I am in deep trouble. Counterfactual thinking will take place and I will think to myself what if I didn’t did that particular thing, then I won’t get into trouble. Or maybe if I am just lucky enough and not get spotted by a teacher, just a simple split second and I will not be in trouble. I will just regret my action. I encounter many counterfactuals thinking when I am having exam in the secondary school. I used to be a student who get high marks and use to have upward counterfactual thoughts that I can’t get A’s because of my carelessness in the exam. Now, I am just a downward counterfactual thinking person as I am very happy that I got a B or even pass my exam, I am just very easy so satisfied in my exam results now. Individual differences seem to play a huge role here. For example, individuals with high self-esteem make more downward counterfactuals in response to negative events, reflecting on self-enhancement and mood improvement. This is seen by some as a self-enhancement motive, a way to repair the negative feelings cause by the unpleasant outcome. Of course, downward counterfactuals may be dysfunctional, because it may also serve to decrease the likelihood that the individual will learn ways to improve themselves. On the other hand, we benefit from upward counterfactuals thoughts. We feel bad we didn’t achieve what we wanted and we will learn from the mistake and fight harder the next time. (835 words)
  • 8. JOURNAL 04 – Cialdini's Six Principles of Influence Unless you’re living in a cave, people are trying to influence us in our life all the time. Some small example that social influence takes place in modern time now is the trending applications in our phone today. New app pop up every day, but not all the app is popular. Most of the app gets their fame by social influence. For example, social network, it has become a must in our daily life that you have a social network account or you will be outdated and kick out of the society. This is how much the social network influence in our life now. For another more specific example that also follows around the app these days is the mobile games these days. As an example, a game like Clash of Clan just suddenly become trending last few years. I was also a victim under the social influence. I was never interested in that game until my whole class starts playing, then I got influence and start playing ever since. Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology. He has come out with six principle of influence. Cialdini's theory of influence is based on the principles of reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. The first principle which is reciprocity. People tend to return a favour as we all familiar with the concept of ‘give and you shall receive’. We also know that when someone gives away something for free, it can have a powerful effect on us. When I am at the mall, the worker will give my parents some samples of their products. After eating their products, my parents tend to buy the products. When people give free samples to them, they will feel like they need to buy their products in return. This trait is embodied in all human cultures and is one of the human characteristics that allow us to live as a society. The second principle will be commitment and consistency. If you implant an idea or a goal that what person they are, they will more likely to contribute with the idea you ask them for. This will have to do with our self-image, if someone said you are a kind and helpful person, you are more likely to help a person later. For example that I experience before, my father promise my mother that he will buy her favourite ice kacang for her, but unfortunately the stall wasn’t opened, my father will rush to another stall to buy for my mother as a substitution. After a few days he will go to my
  • 9. mother favourite stall and buy it for her again. My father goes and buys again from the specific stall because he feels a commitment to my mum. The next principle is social proof. People tend to look at others when they make decisions. People have a mind-set that if others did it than it is no harm for me because others are the proof. For example, people tend to run too if they see a crowd of people running in panic, they will think that there is danger and they will follow what others do. Another principle which will be liking. People are easily persuaded by other people that they like. People tend to like people who are most like themselves who pay them compliments. Physical attractiveness and people that make them laugh also a factor of influence. For my experience, my mother went to a shop to buy a vacuum cleaner. She asked the shop worker about the details and price of the device. The vacuum cleaner in that shop is the cheapest among other shops, but the shop worker had an attitude and doesn’t really care when my mother asked questions. My mother was pissed and she went to another shop which the price is higher but the workers there are friendly and helpful. My mother bought the vacuum cleaner from the shop with friendly worker even when the price is higher. This shows people prefer people by liking. The authority principle, which is the fifth out of six principles. People will tend to obey authority figures, even if they are asked to perform objectionable acts. From a very young age, we are trained to obey. First our parents, then teachers, policemen, managers and so on. Eventually we end to obey who is more superior than us as we trust them. If a guy dresses as a policeman, ordering you to follow him, you won’t deny him, until you know he is fake then you will stop following his orders. As for the last principle which is scarcity. People tend to want things as they become less available. This is often seen in advertisement like ‘limited time’. It also shown that people wanted to know the information more with censorship. People wanted to know stuff they can’t know. As for my experience, which happened at McDonalds. McDonalds tend to made limited burgers, me and my friends will always get excited and wanted to tried the new burgers whether it is good or not. We wouldn’t want to miss out the limited time burger. (860 words)
  • 10. JOURNAL 05 – Social Categorization Do you often find yourself categorizing people in groups based on their common attributes like race, gender, and other common features. This is a social psychology principle which most of us have called social categorization. Social categorization is a theory of mass communication that argues individuals into broad subgroups such as age, sex, classes, social and many more. Social categories also can be based on something as broad as race or as specific as height, but they are always socially important. Although we may not give much thought about this theory in our daily life, but we will be surprise that we belong to so many different collections of other people, each categorize will effect and shape our life in many different ways. There are obvious groupings like gender and race that influence how people see us. But what about the other groups that we associated with? For a more general example, people who live in the city will have seldom chance to interact with people who live at the country side. People in the city will often group them as country people or farmer type of people. In the other hand, the country people group the city people as busy and modern people. As in reality none of this is hundred percent true. As for how categorize group will affect people and play a huge role in our life is shown in the example below. In an investigation, teenagers and elders are group in a room. Teenagers tend to talk less to other teenager because they have been group as “teenager” which they tend not to interact with each other on a regular basis. For example, teenagers are a social category because they are all within a particular age range and share certain characteristics. However, they don't necessarily interact with each other simply because they are teenagers. They tend to talk less and care less. As for the elders they are having the conversation of a life time. As they have been categorized as the “elders”. As for my personal experience, I start categorized people when I am in secondary school. As people tend to have their recess with a group of friends. The top students who keeps scores As in exam is often in a group. The troublemaker group which they always do stuff to be caught by the discipline. The nerd group as everyone knows it. The popular kids group that almost everyone in school knows them and like
  • 11. them, but some people hate them. I often didn’t know them very well but I just assume their personality based on the group of friends they are with. Sometimes, after I get to know someone very well, he turns out to be a nice person after all. For example, I have a friend name Eddie. I used to think he is an asshole when I didn’t know him that well. He is always group with a bunch of troublemaker, whom they always play pranks on people or even try to annoy people even if you don’t know them. They are not the type of people I want to be friends with. One year, he is in a same class with me. He sat next to me in science lab; I was like ignoring him in every way. After months in science lab together, I have found that he is also a nice person, just sometimes a little playful. He later became one of my best friends. That is when I learn don’t judge people based on their group. In social categorization theory, there is a principle called outgroup homogeneity. It is the belief for people to view members of group that they don’t know so well as being the same as their group. It is like seeing that the outgroup as very similar and less diverse. As we see our own group as more unique and special. As for my own experience, in my university life now, people tend to hang out in different groups. You can see it very clearly in my course now. As for example, there is a group of friend which they all smokes, smoking which makes a bad impression for them and I tend to categorized all of them are all the same. Their personality and characteristic are almost alike. My course also have a group of girls who dress up pretty well every day and look rich in every way. Some of them are not really friendly. I will just group them all as not so friendly. After getting to know them better, I found out there are only a few assholes in those groups, some of them are not bad and quite friendly as I can tell. That is all for my social categorization theory. I have learned that sometimes people are not like what their group is. (807 words)