Adapting marketing to new economy

1. Adapting Marketing
to
New Economy...
BY: ANSHIKA

2. Major driver of New Economy
Digitalization
Customization
E-Business
Website

3. Digitalization
• World business is now carried over network
connecting people and companies
• It have no physical barriers
• Its fast and reliable
• Global companies are deeply involved in such
marketing practices ex: Dell, Sony etc
• For ex:- m-commerce commonly used in Europe, America
etc from very before.

4. Customization
• Customization means that the company is able
to provide individually differentiated products,
services, prices, and delivery channels for
each customer.
For ex:
• Vista Print for logo designing
• Laptops etc.

5. E-Business
E-business describes the use of electronic
means and platforms to conduct a company’s
business.
Internet helps companies to carry out
business with great speed and accuracy
It helps in promotion and customization
For ex: Banking, Telecom etc

6. Website
• For e-marketing and e-purchasing,
organisation must have attractive website.
• Website is the face of company, in terms of
e-business
• For ex: Sony, flip kart etc