Digitalization, customization, e-business, and websites are major drivers of the new economy that require adapting marketing strategies. Digitalization allows world business to be conducted over global networks connecting people and companies fast and reliably without physical barriers. Customization enables companies to provide individually differentiated products, services, prices, and delivery channels for each customer. E-business uses electronic means and platforms like the internet to help companies carry out business with great speed and accuracy as well as promotion and customization. An attractive website is essential for e-marketing and e-purchasing as it is the face of a company in terms of e-business.