1. FRESCITO MARKETING
PAGE
On what marketing model we will work- Team Creativo Technological
Entrepreneurship Fall 2012 Stanford Univerisity

2. Frescito Value Proposition
 Web site and mobile application based on We kept the original idea of organic, it is good
a platform that allows you to build your and growing
cooking and shopping profile
 Gives you recipes  We kept the convenience factor
 Alerts you on your shopping basket needs  Changed the convenience offered: save
in fruit and vegetables time from writing down lists and losing time
 Suggests you local organic shops or super at the market
markets with a bio-food department
 Keep their need to see, touch, feel fruit
 Gives you the possibility to order on-line and vegetables
from our channel of organic farmers
 Satisfy interest in nutrition and recipes
 Give information about all organic
channels
 Give our initial idea time to evolve through
education and trial

3. How it will work
 User goes into the mobile
application and creates a profile
 He/she has his/her weekly
agenda of recipes intending to
cook
 On a specific day like Saturday
he/she takes an alert on the fruit
& vegetables he/she needs to
refill/ buy
 A suggested list of organic food
channels appears

4. Revenues
East West North
The user pays 2$ to
download the mob 90
app
The organic
shops, super-
markets and
producers-farmers
pay a monthly fee to
appear on our 45.9 46.9
suggested lists 45 43.9
38.6
34.6
Core revenue comes 30.6 31.6
27.4
from other web
advertisement for 20.4 20.4
this targeted
audience
Market size for recipes
fans and organic food
lovers is really big! 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

5. Widescreen Pictures
Pictures can also be presented more dramatically in widescreen.

6. Creating 16:9 Presentations
To setup a widescreen
presentation, do one of the
following: Important: Always start with your slide
size set to the aspect ratio you intend to
 Start with this template. Simply use. If you change the slide size after
delete the example slides and add you’ve created some slides, your pictures
your own content. and other graphics will be resized. This
could potentially distort their appearance.
 Or, go to the Design tab and open
the Page Setup Dialog. Click the
Slide Size dropdown and pick
On-screen Show (16:9) (Note:
we also support 16:10, which is a
common widescreen laptop
resolution. )

7. Higher fidelity Prototype to be launched soon…
Frescit
o app
Buy fresh fruit &
vegetables!
4x3
16x9