i done this case study for my marketing course have a great time !

1. ThinkMarketer
AS
Uiversity of Hail
College of business admainstration

2. Fristcase
The Monsanto
Corporation
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3. Strategic
planning components
S
Mission
Vision
Is an american sustainable company Working in
agricultural biotechnology ,It employs more than 21,000
people in 67 international, manages more than 400 Facility
in worldwide
they try to get better harvest by using resources more effi-they try to get better harvest by using resources more effi-
ciently their products reduced insecticide and help pre-
serve natural resources
Working to help farmers to produce more crops from farms
with safekeeping of natural resources such as water
and energy
They started by selling food additives , food extracts and
artificial sweeteners to companies like coca-cola
In year ( 2013 ), Monsanto invested $1.5 billion to research
new innovations that help them grow food , provide seeds
for a wide array of fruits and vegetables, as well as field
corn, cotton and soybeans
They are constantly looking at ways to maximize the potential of
seed for farmers – both its yield and the technology used to
protect that yield
Their business provides farmers with the best ways to get
more out of each seed. Farmers use their seed-based products
to help them protect their harvest from weeds and
insects, produce healthier foods and provide better animal
feeds. Their business works to meet the needs of farmers
through two business segments: Seeds and Traits and
Agricultural Productivity
.
.
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4. Strategic
planning components
S
1-
2-
3-
Target Market
Core Strategies
Monsanto Objectives
Focus in a agricultural , core seeds and traits engine is
largest target
Monsanto has various brands within its two product seg-
ments
complemented by expansion of the broader portfolio , in-
cluding other crops and continued technology
development .
.
.
.
.
Farmers double their yields of corn by better seeds
Safekeeping of nature sources
Devolop farmers’ lives
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Monsanto’s marketing relies not only on the quality of its
products but also on branding , they have different prod-
ucts, and in different geographic areas
Licensing is key component of Monsanto’s strategy
its returns revenue instantly and also establishes
profitable relationships with smaller companies

5. WOT
Analysis
Strengths : weaknesses :
Opportunities :
Threats :
analysis
SWOT
The important Strength is an ad-
vance technology
It depends on three important
pillars: advanced breeding, biotech-
nology, and improved agronomic
practices
They set an annual 10% of sales
budget for research and
development
Monsanto’s ability to
patent genes and traits are
the foundation of its business
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Monsanto has a debt-to-equity
ratio that is very low at 0.19 and is
currently below that of the industry
average, that is mean that there
has been very successful
management of debt
The gross profit margin for
Monsanto is high currently it is at
52.00%
it understands the importance of
diversity ,and have created a
Supplier Diversity Program to help
meet the need in diffrent areas
Obtaining permits for mining or
production or testing, planting, and
import approvals for seeds or
biotechnology traits can be time
consuming and costly, with no
guarantee of success
The failure is possible could have
long-term effects on the
company's ability to sell some
current and future products
In February 2009
Raising the number
of Sauget residents
of a lawsuit against
Monsanto and its subsidiaries
alleging that for years the company
dumped toxic and carcinogenic
chemicals that poisoned their town
Currently Financial Liquidity is 0.95
which shows a lack of ability to
cover short-term cash needs
The payout ratio is 37.14% ,
while its historical payout
ratio has been 36.40%
S

6. WOT
Analysis
Competitive
advantage
S
The company has an effective research and Development
structure that allows it to continually innovate to deliver products
that customers need
Research and Development Costs and Revenue
Revenue
R&D Costs
R&D/Revenue
Aug 31, 2013Aug 31, 2014Aug 31, 2016
$ 14,861,000
$ 1,580,000 $ 1,725,000 $ 1,533,000
9.7%9.2%9.54%
( yahoo ! finance )
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$ 15,855,000$ 15,001,000
All numbers in thousands

7. ases
Questions
C
1- ?
- Previously presented in the Page 5
Their Marketing concept is about responsible for devel-
oping and implementing marketing strategies into the
relevant markets across their crops to ensure they
reach these targets. They work closely with all the other
functions within their business to ensure technologies
and new varieties
-
The farmer customers, employees, or investors, has
.always been an important part of how they do business
in 2011, they began more formalized stakeholder en-
gagements
is not only included the business activities, but also
.values and commitments to sustainability
they brought many internal and external stakeholders
both to discuss with their Board of Directors and its
committee dedicated to sustainability and the leaders of
Monsanto through in person meetings and surveys to
share debate and find common ground
-
What are the major stangths , weaknesses , opportuni-
ties, and threats (SWOT) asociated whith Monsanto
What is the importance of gaining the support of mon-
santo's stakeholders in achieving long term success
2-
3-
?
?
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Explain how Monsanto has utilized the marketing con-
cept and developed a market orientation

8. Secondcase
Gamestop
Corporation
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9. Strategic
planning components
S
Mission
Vision
Is an american company, is headquartered in Grapevine, Texas,
United States, and operates 6,450 retail stores throughout the
United States, Canada, Australia, New Zealand, and Europe
they offer to their customers of their choice expanded new prod-
ucts, they have the knowledge to add value on products and ser-
vice to provide customer satisfaction
GameStop will accelerate their position as the world’s largest
video game retailer by continuing to pursue growth through
worldwide new store expansion, it rings up $9 billion sales as
specialy retailer of video games hardware and software aloso
electronics devices and Accessories
Trying through its activities to be business
point of view station with disciplined busi-
ness perspective to continuously drive value
with shareholders, customers, vendors and
employees
and to be virtual storefront for used video
games sale by consumer and businesses
and to retaining new games and consoles
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10. Strategic
planning components
S
1-
2-
3-
Target Market
Core Strategies
Gamestop Objectives
The company targets three customers segments:
enthusiasts , casual gamers , and seasonal gift givers
in addition , some customers are value oriented and prefer to
by used products , including older consoles and games
Continue to be the world’s largest retailer of new and used video
game products
Increasing store sales and operating earnings
To be a leader in the video game industry
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Gamestop have to operate in the video game retail industry ,
that constantly strive to meet market needs
they intend to continue to execute their proven growth strate-
gies by opening new store in target market and store sales and
operating earnings

11. WOT
Analysis
Strengths : weaknesses :
Opportunities :
Threats :
analysis
SWOT
GameStop has the ability to charge
customers higher prices
Also of the most important
strengths, power of innovations for
their products and services that
meet the target market
Financial leverage that allows them
to expand their business and
increase their profits and
improve their market share
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The company offers its products
on its website and this contributes
to get a wider public with a lower
cost
The company offers an innovative
new services that helps to meet
the needs of its customers and the
diversity of the customer base
Some competitors of the company
reduce the prices of video and this
forced the company to cut prices
There is a increase also in online
sales of video games this could
leads to have growth issues to
long-term
hostile ( bad ) takeover can impair
GameStop by increasing their costs
and reducing the value of their
businesses
Unfortunately ! their management
are weak this leads to reduce profit
and increase risk the lack of cost
scale this means very high cost of
outputs however ; maintaining quali-
ty possible to help to reduce these
costs
S

12. WOT
Analysis
Competitive
advantage
S
Important GameStop's competitive advantage is : buy, sell, and
trade program. the company sells used games that are purchased
from customers at a discount in exchange for store credit or
currency
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13. ases
Questions
C
?1-- Seeks to meet the different needs of the market
What role does physical distrubtion play in Gamestop’s
retailing strategy
?
Because new games and equipment can make older
products GameStop has negotiated deals with its
primary suppliers to allow returns in such instances
-
-
2-Why would video game marketers such as sony prefer
dual distribution ? what does this mean for gamestop’s
marketing efforts
I think no , college is a place to study , and most of stu-
dents have no time to play , they spend a lots of time in
lectures
To reach customers and meet their needs as quickly
and with less effort
?
-
How does Gamestop create time , place , possessions
and form utility for customers who want to by used
video game
3-
Do you think Gamestop should market used video games
via vending machines placed on college campuses
Why or why not
4- ?
?
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14. CD Attachment
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15. onclusion
Don’t find customer for your products
find products for your customers
* Seth Godin
C
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