GENERAL MILLSA Mobile, Digital, and Internet MarketingAnalysis
Why Nature Valley Creating a marketing plan for the Nature Valley line of products Focus on a product that will benefit consumers during summer Affordable, delicious, non-perishable Perfect for on-the-go, outdoor adventures Great for health-conscious consumers
DemographicsKey Facts A Love for the Outdoors Residents of mid-western and northern states Age range: 18-38 Educated Health Conscious Active Tech Savvy
Facebook-Continual page updating-Drop spot for a summer video contest-Video contest will promote the Nature Valleygranola bar line by having participants enter avideo of their summer outdoor activitie-Winner who best represents the brand will begiven $500 cash and $1000 in General Millsproducts.
Twitter-Utilize a Twitter Hashtag-Create a special hashtag for the Nature Valleycontest-Use of this hashtag will encourage purchasers ofthe granola bars to promote their purchases andallow for others to see/connect with, increasing thedesire to purchase/try those products.
Google AdWordsGoogle AdWords has transformed the entirety of Internetadvertising. It has changed the way that which products aremarketed online. This marketing service has become increasinglypopular in recent years because it provides a simple and low-pricedway for promoters to have their advertisements displayed in itssearch lists and on associated sites. They help advertisers drivetargeted traffic to their websites.
Internet & Mobile StrategiesInternet Marketing Strategy Mobile Strategy Will consist of a combination Will most likely involve the of SEO, social media creation of a Nature Valley or marketing, as well as display General Mills app. advertising. Must choose whether to Facebookads will be created create the app for iPhone or to target the Android users. demographics/geographies An app could include a place listed earlier. to upload photos or videos Display advertisements will (such as those to be be used on website banners submitted for the contest), it and sideline graphics that will could feature recipes using directly transport the person the General Mills products, to different areas of the and many other unique ways General Mills, and more to freshen up the company specifically, the Nature Valley image. website.
Budget; SummaryThe budget will be $40 million to be dispensed overthe next fiscal year. Measurement will be trackedquarterly. Google Analytics, Facebook and TwitterInsights will be used to measure success of socialmedia campaigns.