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12 nt clorem


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12 nt clorem

  1. 1. Lorem Ipsum Dolor?Yep, you need content strategyApril 4, 2012
  2. 2. Today’s Presenter Courtney Clark Content Strategy Lead Forum One Communications
  3. 3. Defined Content Strategy plans for the creation, publication, and governance of useful usable content. - Kristina Halvorson author of Content Strategy for the Web
  4. 4. DefinedBlah blah
  5. 5. DefinedBlah blah
  6. 6. DefinedBlah blah
  7. 7. Websites GrowCookie monster doesn’t have just one cookie.Your website is not just one page.It sounds obvious, but we forget.
  8. 8. We need a plan
  9. 9. We need a plan
  10. 10. So what?
  11. 11. It’s important! Content is what users are looking for when they visit your site.
  12. 12. It’s influential! Content can build credibility, influence behavior, and cement relationships.
  13. 13. It’s helpful!
  14. 14. Good Content Quals  Relevant  Actionable  User-centered  Clear  Consistent  Concise  Supported
  15. 15. Relevant Are you in the right place, talking to the right people, about the right stuff? Is this content relevant to our business goals, users, context Is this written for the right audience? Is the content on the right page?
  16. 16. Actionable What is the purpose of this content? What action do you want users to take?
  17. 17. Actionable
  18. 18. User-Centered What is your user’s mindset? What does the user want to accomplish? Are you helping him/her?
  19. 19. User-Centered
  20. 20. Clear Can a user read this content? Can a user understand it? Are you using terms the user already knows?
  21. 21. Clear
  22. 22. Consistent Are you using the style guide? Are you using terms consistently? Is the tone consistent? Is the message consistent?
  23. 23. Consistent
  24. 24. Concise Can you say this in one sentence instead of a paragraph? Do you get to the point in the first sentence? Did you give the overview before the long report?
  25. 25. Actionable Concise • What is the purpose of this content? • What action do you want users to take?
  26. 26. Supported What’s the plan after this content is published? Is it time sensitive? Who will update it? Does it need to be archived? Do you have the resources to support it?
  27. 27. Supported
  28. 28. Web Writing Tips Use short, direct sentences Use bullets and numbered lists when appropriate Use styles for headings and links
  29. 29. ResourcesBooks, Websites, Conferences, etc. strategy-resources