Then came IA • User-centered
design (what a concept!) • Organized content into buckets • Considered how people would travel through an online experience to accomplish their goals • Created and tested experiences
• How does content get
to the site? • How long should content stay live? • How can we make sure that people create content so it can be found and used? • How much content is there in each section and how often it gets added to? • How can we bring together similar content from different parts of an organization? What about the content?
• How good is the
content that currently exists – how relevant is it to the audience, does it help the organization meet its goals? • What’s missing? • Who is posting the content, vs who’s creating it? • Is the system working to help make publishing and finding content easier, or is it making things more difficult? What about the content?
• How can we make
sure people can get what they’re looking for on any device? • How can we proactively share information with our audience most effectively through ever-increasing digital channels? What about the content?
Governance • Who is in
charge of your content? • Who reviews and approves it? • Who makes sure it is tagged correctly? • Who can say “no”? • What processes do (or should) exist to ensure that the right content is published? • How will content be archived, and what does “archived” mean?