Practical Problem SolvingUsing Mobile Technology#12NTCjsi@JSIhealth@WorldEdJoy Kamunyori, JSIMindy Nichamin, JSIDavid Noye...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval    ...
Today’s Presentation• Overview• Goal: to help you integrate mobile technology into your  programs (or refine your current ...
Zimbabwe: Using Images toTransmit DataJoy KamunyoriTechnical Advisor                        PRACTICAL PROBLEM SOLVINGJohn ...
PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING                             Slide 5 USING MOBILE TECHNOLOGY  USING MOBI...
ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY    Slide 6 USING MOBILE TECHNOLOGY
ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY    Slide 7 USING MOBILE TECHNOLOGY
`                    Context•Facilities offering antiretroviral therapy (ART)report stock information every 2 months•95% r...
Reporting•Forms sent to main warehouse by Expedited MailService (EMS) or in person•Sometimes facilities give information v...
`                The Problem•Facilities filling out forms on time, but not arrivingon time•Focus: Decrease the amount of t...
Main Constraint: 227 Data Points!        PRACTICAL PROBLEM SOLVING         USING MOBILE TECHNOLOGY    Slide 11
Other Constraints•Integration with current business processes•Available infrastructure•Adding to workload at facility•Bala...
T h e S o lu t io n    PRACTICAL PROBLEMSOLVING     PRACTICAL PROBLEM SOLVING     USING MOBILE TECHNOLOGY     Slide 13    ...
Potential SolutionsSubmit via web interfaceScan and submit via internetSubmit from mobile handset via SMSVoice phone call ...
StepsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY    Slide 15
Implementation Plan•2 month feasibility pilot (5 facilities)•Review and assess pilot•6 month extended pilot (40 facilities...
Challenges•No MMS – images had to be sent via email   • Added training elements   • Setting up phones for email was diffic...
ResultsPRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY               Slide 19  USING MOBILE TEC...
Results•Most images were a little hazy but legible•Approximately 90% of images arrived within theminute•6% took less than ...
Next Steps•Next phase of pilot will include 11 sites   • Only remote facilities included•MMS now available in country  • M...
C o c o a L in k : U s in g M o b ile T e c h n o lo g y t o C o n n e c t    C o c o a C o m m u n it ie s               ...
C o c o a L in k : G h a n a                                    Public-Private Partnership                    between The...
PRACTICAL PROBLEM SOLVING                            Slide 25 USING MOBILE TECHNOLOGY
PRACTICAL PROBLEM SOLVING   Slide 26 USING MOBILE TECHNOLOGY
PRACTICAL PROBLEM SOLVING   Slide 27 USING MOBILE TECHNOLOGY
C o c o a F a r m in g in G h a n a    Bean to bar is a long process    (~2 million smallholder farmers in West    Africa...
Sustainable Cocoa Communities• Knowledge & Skills: tree  nursery, tree spacing,  pruning, monitoring and  caring for trees...
Improving Skills Leads to                Better Use of Inputs•   How do farmers acquire skills?    • Family/tradition, “le...
Mobile Technology is Widespread in Ghana            PRACTICAL PROBLEM SOLVING                                        Slide...
T h e S o lu t io n    PRACTICAL PROBLEM SOLVING                                Slide 35     USING MOBILE TECHNOLOGY
Information Dissemination through Mobile Phones                              G ha na G o ve rnme nt                   ( C ...
Enrollment Service – Via Mobile/Short Code            PRACTICAL PROBLEM SOLVING                                           ...
Messages•    Developed with Ghanaian    Government•    Address best practices in    agriculture, as well as    farm safety...
January: Lining and Pegging“Do you want healthier looking,better yielding cocoa trees and afarm that is easier to work on?...
March: Pruning“Have you pruned your farm? Youshould prune your farm before therainy season begins in April/May.”         P...
August: Capsid Control“Make it a point to spray your cocoafarm in August, September, Octoberand December to control capsid...
September: Harvesting“Harvest your cocoa pods regularlywhen the pods are yellowish green orgreenish yellow. Avoid cutting ...
Farm Safety“Protect your children’s future! Stop childrenbelow 18 years from working withagrochemicals.”“Cover yourself we...
Inviting Farmers to Engage“Do you have any questions orenquiries about cocoa farmingactivities? Then text to short code198...
Two Way Message System   PRACTICAL PROBLEM SOLVING                               Slide 45    USING MOBILE TECHNOLOGY
Community-Based Activities Reinforce Messages• Educational sessions have taken place  in all 15 communities, reaching over...
ResultsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY              Slide 47
Expected Results• Delivers critical information:    – Agricultural, farm safety, child labor, and health messages via text...
Challenges•   Low literacy levels of farmers    (capacity to read messages and    manipulate phone)•   Further development...
Moving Forward• Build the role of extension  workers in registering farmers• Move to new regions in Ghana• Accompany where...
A ID S . g  ov &M o b ile                           Mindy Nichamin                           AIDS.gov New Media Coordinato...
PRACTICAL PROBLEM SOLVING                            Slide 52 USING MOBILE TECHNOLOGY
The Rise of Mobile                         Smartphone                                                 Platforms           ...
80%of internet users havelooked online forhealth information.This translates to 59% of all adults.              Source: Th...
% of people who use their phone to go online      51                    46  Hispanics/   Latinos African            Americ...
30 years ago               56
Mobile in 1981      PRACTICAL PROBLEM SOLVING                                  Slide 57       USING MOBILE TECHNOLOGY
Mobile today     PRACTICAL PROBLEM SOLVING                                 Slide 58      USING MOBILE TECHNOLOGY
T h e S o lu t io n    PRACTICAL PROBLEM SOLVING                                Slide 59     USING MOBILE TECHNOLOGY
Tiers of AdoptionSMS• Lowest  common  denominator• Universal  adoption      PRACTICAL PROBLEM SOLVING                     ...
Tiers of AdoptionMobile Web – Nearly universalApplications – Targeted experience – Platform specific (Android,   iOS, Wind...
Return on Investment                                                                   = 10,000                           ...
w w w . A ID S
m . A ID S . g          ov PRACTICAL PROBLEM SOLVING  USING MOBILE TECHNOLOGY                             Slide 64
65
PRACTICAL PROBLEM SOLVING                            Slide 66 USING MOBILE TECHNOLOGY
PRACTICAL PROBLEM SOLVING                            Slide 67 USING MOBILE TECHNOLOGY
R e s u lt sPRACTICAL PROBLEM SOLVING                                  Slide 68 USING MOBILE TECHNOLOGY
AIDS.gov Mobile Site                       • Mobile accounts for                          15% of all traffic              ...
28,000 actual searches                              13% are mobile      PRACTICAL PROBLEM SOLVING                         ...
18%The proportion of mobile users who land on“How you get HIV or AIDS”(making it the most viewed page on m.AIDS.gov)Mobile...
Private/Personal        PRACTICAL PROBLEM SOLVING                                    Slide 72         USING MOBILE TECHNOL...
QR C odesA ID S . g o v M o b ile S it e             A ID S . g o v        http:/ m.A I D S.gov              /            ...
Resources              Lance Roggendorff                      Jeremy Vanderlan            LRoggendorff@icfi.com           ...
Stay Connectedblog.AIDS.gov                         http://m.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovyoutube.com/AI...
Key Take Aways2.You can do a lot with your grandmother’s cell phone.You don’t need a smart phone to make an impact, but in...
Contact UsJoy Kamunyorijkamunyori@jsi.comMindy Nichamin                                        twitter.com/JSIhealthmnicha...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval    ...
Practical Problem Solving Using Mobile Technology
Practical Problem Solving Using Mobile Technology
Practical Problem Solving Using Mobile Technology
Practical Problem Solving Using Mobile Technology
Practical Problem Solving Using Mobile Technology
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  • Context: In Zimbabwe, like in most developing countries, health facilities get their health commodities from the MOH main warehouse in the capital city, to whom they report their stock levels at certain intervals, and then commodities are delivered to the facilities - Dealing specifically with Antiretrovirals – out of about 2000 hfs, approx 200 facilities provide ART services throughout the country – several of them are remote
  • Context: In Zimbabwe, like in most developing countries, health facilities get their health commodities from the MOH main warehouse in the capital city, to whom they report their stock levels at certain intervals, and then commodities are delivered to the facilities - Dealing specifically with Antiretrovirals – out of about 2000 hfs, approx 200 facilities provide ART services throughout the country – several of them are remote
  • Stock information used to create orders for next 2 months. Lateness affects other facilities on the same delivery route – since they are remote, all deliveries along a route are grouped together Lateness = out of stock = bad for people on ART
  • 277 data points – all deemed necessary Mobile networks, electricity Future growth = redesign on ZISHAC Future growth = redesign of ZISHAC, central database at LSU
  • 277 data points – all deemed necessary Mobile networks, electricity Future growth = redesign of ZISHAC, central database at LSU
  • - We knew we wanted to use technology, but first we had to decide what the appropriate technology was – so let’s take you through our decision-making process Provide handsets to facilities, teach them how to take pics, and have them send them
  • Take picture using phone Send picture using email account set up on phone Data encoder enters info into database
  • Hybrid approach, depending on facility context – showing where it fits in
  • Under-resourced agriculture extension system Extension agents are unable to regularly visit all communities for which they are responsible Low literacy skills implies challenges to: Reading scales, calculating value, documenting transactions, signing contracts, understanding information about farm inputs, benefitting from technical training
  • The gender perspective From community needs assessment approx. 73% of male participants owned/used a phone (phone within household), vs. 43% of female participants Competition is driving costs down 5 networks fully operational all aggressively seeking to capture larger market share resulting in lowering tariffs for both voice and SMS 2014 technology perspective Rapid spread of mobile technology; almost 100% of farmers will own phones with 24/7 access to relevant information; Social media playing a large role in the lives of the younger generation (future cocoa farmers)
  • link through mobile network + empower local extension agents provide utilization training on SMS reinforce information through local media
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
  • farmers self-report improved practices (weeding, combatting diseases on the farms, safer conditions for children) clearly interest in access to the information, as registration targets have been far exceeded
  • Legacy of activism and activity….lots of stakeholders involved in the process.
  • Practical Problem Solving Using Mobile Technology

    1. 1. Practical Problem SolvingUsing Mobile Technology#12NTCjsi@JSIhealth@WorldEdJoy Kamunyori, JSIMindy Nichamin, JSIDavid Noyes, WEIMarco Sotelino, WEISarah Hiller, JSI
    2. 2. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval PRACTICAL PROBLEM SOLVING Slide 2 USING MOBILE TECHNOLOGY
    3. 3. Today’s Presentation• Overview• Goal: to help you integrate mobile technology into your programs (or refine your current mobile tech programs), with an understanding of: – How to use appropriate mobile technology to address development challenges – How to use new mobile tools and also re-purpose current tools – How to use mobile technology to connect hard-to- reach populations with the information they need• Poll PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 3 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
    4. 4. Zimbabwe: Using Images toTransmit DataJoy KamunyoriTechnical Advisor PRACTICAL PROBLEM SOLVINGJohn Snow, Inc. (JSI) USING MOBILE TECHNOLOGY Slide 4
    5. 5. PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 5 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
    6. 6. ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 6 USING MOBILE TECHNOLOGY
    7. 7. ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 7 USING MOBILE TECHNOLOGY
    8. 8. ` Context•Facilities offering antiretroviral therapy (ART)report stock information every 2 months•95% reporting rate, but 68% on-timereporting rate•Affects timeliness of delivery of antiretroviraldrugs (ARVs) to facilities PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 8
    9. 9. Reporting•Forms sent to main warehouse by Expedited MailService (EMS) or in person•Sometimes facilities give information via voicecalls•80+% of facilities use cell phones to get contactLogistics Officers • 80+% have network coverage•Urban facilities sometimes email scanned formsor Excel PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 9
    10. 10. ` The Problem•Facilities filling out forms on time, but not arrivingon time•Focus: Decrease the amount of time taken fordata to get from facilities to main warehouse•How? Technology! PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 10
    11. 11. Main Constraint: 227 Data Points! PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 11
    12. 12. Other Constraints•Integration with current business processes•Available infrastructure•Adding to workload at facility•Balancing current needs with future growth PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 12
    13. 13. T h e S o lu t io n PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 13 USING MOBILE TECHNOLOGY
    14. 14. Potential SolutionsSubmit via web interfaceScan and submit via internetSubmit from mobile handset via SMSVoice phone call (IVR)Submit from mobile handset using JAVA form over mobile dataconnection/SMSCapture an image using mobile handset, and submit via mobile dataconnection PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 14
    15. 15. StepsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 15
    16. 16. Implementation Plan•2 month feasibility pilot (5 facilities)•Review and assess pilot•6 month extended pilot (40 facilities)•Review and adjust•Scale up to all facilities PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 17
    17. 17. Challenges•No MMS – images had to be sent via email • Added training elements • Setting up phones for email was difficult • Phones experienced difficulty sending emails•Only 2 facilities actively participated in pilot • Urban facilities did not participate•Cell phone management PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 18
    18. 18. ResultsPRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 19 USING MOBILE TECHNOLOGY
    19. 19. Results•Most images were a little hazy but legible•Approximately 90% of images arrived within theminute•6% took less than 10 mins•3% took over an hour•There were instances where messages were sentbut not received PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 20
    20. 20. Next Steps•Next phase of pilot will include 11 sites • Only remote facilities included•MMS now available in country • MMS option to be explored instead of email•Increased training on good picture taking and cellphone management PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 22
    21. 21. C o c o a L in k : U s in g M o b ile T e c h n o lo g y t o C o n n e c t C o c o a C o m m u n it ie s David Noyes & Marco Sotelino Africa Division World Education, Inc. PRACTICAL PROBLEM SOLVING Slide 23 USING MOBILE TECHNOLOGY
    22. 22. C o c o a L in k : G h a n a  Public-Private Partnership between The Hershey Company, World Cocoa Foundation, and Ghana Cocoa Board (COCOBOD); funded by Hershey’s  Implemented by World Education, Inc.  Local partners CENCOSAD and DreamOval  Government support: COCOBOD, CRIG, NPECLC 15 CocoaLink communities in 3 districts of the Western region PRACTICAL PROBLEM SOLVING Slide 24 USING MOBILE TECHNOLOGY
    23. 23. PRACTICAL PROBLEM SOLVING Slide 25 USING MOBILE TECHNOLOGY
    24. 24. PRACTICAL PROBLEM SOLVING Slide 26 USING MOBILE TECHNOLOGY
    25. 25. PRACTICAL PROBLEM SOLVING Slide 27 USING MOBILE TECHNOLOGY
    26. 26. C o c o a F a r m in g in G h a n a Bean to bar is a long process (~2 million smallholder farmers in West Africa produce 66% of world production) Ghana + Cote dIvoire produce most of the worlds cocoa Over 700,000 cocoa farmers in Ghana Over 800,000 tons per year 20% of global production Small farms (a few hectares) Low yields: 400 kg/hectare/yr (optimal is ~3x more) Aging farmer population PRACTICAL PROBLEM SOLVING Slide 31 USING MOBILE TECHNOLOGY
    27. 27. Sustainable Cocoa Communities• Knowledge & Skills: tree nursery, tree spacing, pruning, monitoring and caring for trees, insect and disease control, use of fertilizer, harvesting & post- harvesting techniques – improved techniques• Inputs: land, seeds, fertilizer, tools, transportation, access to credit – what farmers need• Awareness: shift from subsistence, family-oriented activity to profitable agribusiness PRACTICAL PROBLEM SOLVING Slide 32 USING MOBILE TECHNOLOGY
    28. 28. Improving Skills Leads to Better Use of Inputs• How do farmers acquire skills? • Family/tradition, “learning by doing,” training programs, agriculture extension field agents• Drawbacks of these means • Use of practices that do not result in optimal yields (e.g. tree spacing, black pod) • Low literacy levels and prohibitive cost per beneficiary of training programs • Under-resourced extension service systems PRACTICAL PROBLEM SOLVING Slide 33 USING MOBILE TECHNOLOGY
    29. 29. Mobile Technology is Widespread in Ghana PRACTICAL PROBLEM SOLVING Slide 34 USING MOBILE TECHNOLOGY
    30. 30. T h e S o lu t io n PRACTICAL PROBLEM SOLVING Slide 35 USING MOBILE TECHNOLOGY
    31. 31. Information Dissemination through Mobile Phones G ha na G o ve rnme nt ( C O C O B O D , C R IG , N a t io n a l P r o g r a m )I m p l e m e n t i n g s t P r a c t i c e s i n C o c o a F a r m i nD o n o r s Be g P a rtne rs ( H e r s h e y, ( W E I, C E N C O S A D , WC F ) D r e a m O v a l) PRACTICAL PROBLEM SOLVING Slide 36 USING MOBILE TECHNOLOGY
    32. 32. Enrollment Service – Via Mobile/Short Code PRACTICAL PROBLEM SOLVING Slide 37 USING MOBILE TECHNOLOGY
    33. 33. Messages• Developed with Ghanaian Government• Address best practices in agriculture, as well as farm safety• Timed to roll out with the different steps of cocoa growing and harvesting cycles PRACTICAL PROBLEM SOLVING Slide 38 USING MOBILE TECHNOLOGY
    34. 34. January: Lining and Pegging“Do you want healthier looking,better yielding cocoa trees and afarm that is easier to work on?Then line and peg your farm at therecommended spacing of 3m x 3m(or 10ft x 10ft).” PRACTICAL PROBLEM SOLVING Slide 39 USING MOBILE TECHNOLOGY
    35. 35. March: Pruning“Have you pruned your farm? Youshould prune your farm before therainy season begins in April/May.” PRACTICAL PROBLEM SOLVING Slide 40 USING MOBILE TECHNOLOGY
    36. 36. August: Capsid Control“Make it a point to spray your cocoafarm in August, September, Octoberand December to control capsids. Foreffective results, use only CONFIDOR,ACTARA or AKATEMASTER.” PRACTICAL PROBLEM SOLVING Slide 41 USING MOBILE TECHNOLOGY
    37. 37. September: Harvesting“Harvest your cocoa pods regularlywhen the pods are yellowish green orgreenish yellow. Avoid cutting thepods so that the beans arenot damaged.” PRACTICAL PROBLEM SOLVING Slide 42 USING MOBILE TECHNOLOGY
    38. 38. Farm Safety“Protect your children’s future! Stop childrenbelow 18 years from working withagrochemicals.”“Cover yourself well when spraying. Do not eat,drink or smoke during spraying. Dispose thechemical containers immediately byburying them.” PRACTICAL PROBLEM SOLVING Slide 43 USING MOBILE TECHNOLOGY
    39. 39. Inviting Farmers to Engage“Do you have any questions orenquiries about cocoa farmingactivities? Then text to short code1980 to receive prompt response.” PRACTICAL PROBLEM SOLVING Slide 44 USING MOBILE TECHNOLOGY
    40. 40. Two Way Message System PRACTICAL PROBLEM SOLVING Slide 45 USING MOBILE TECHNOLOGY
    41. 41. Community-Based Activities Reinforce Messages• Educational sessions have taken place in all 15 communities, reaching over 1000 individual farmers (~40% women)• Community-level meetings allow farmers to share learning and ask specific questions• Visits by extension officers are more productive and are registering farmers• Local language delivery (Twi & Sefwi)• CocoaLink News PRACTICAL PROBLEM SOLVING Slide 46 USING MOBILE TECHNOLOGY
    42. 42. ResultsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 47
    43. 43. Expected Results• Delivers critical information: – Agricultural, farm safety, child labor, and health messages via text and voice in local languages – Uses extension material to respond to farmers’ information needs• Builds skills: – Majority of farmers own phones but don’t know how to text – Builds on literacy skills being developed in the ECHOES program• Connects farmers and extension service workers: – Dramatically multiplies Ghana’s extension services and in a more cost- effective manner – Initial phase will directly involve 1,450 cocoa farmers (8,000 farm family members); scale-up plan to reach out to 100,000 farmers nationwide• Expected to Enhance Prosperity: – Strengthening the families’ financial position by improving cocoa productivity PRACTICAL PROBLEM SOLVING Slide 48 USING MOBILE TECHNOLOGY
    44. 44. Challenges• Low literacy levels of farmers (capacity to read messages and manipulate phone)• Further development of 2-way messaging system• Technical challenges (farmers receive messages in wrong language, registered users not receiving messages; lack of access to electricity – 24 hour window for message)• Farmers have information, but not able to afford some inputs PRACTICAL PROBLEM SOLVING Slide 49 USING MOBILE TECHNOLOGY
    45. 45. Moving Forward• Build the role of extension workers in registering farmers• Move to new regions in Ghana• Accompany where possible with training in phone usage and literacy• Expand to other cocoa producing countries PRACTICAL PROBLEM SOLVING Slide 50 USING MOBILE TECHNOLOGY
    46. 46. A ID S . g ov &M o b ile Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI) PRACTICAL PROBLEM SOLVING Slide 51 USING MOBILE TECHNOLOGY
    47. 47. PRACTICAL PROBLEM SOLVING Slide 52 USING MOBILE TECHNOLOGY
    48. 48. The Rise of Mobile Smartphone Platforms in the US, 2011• 52% of U.S. adults phone owners have Oh r te smartphones (8 3 %) • A do n rid• Smartphones and tablets • iOS outshipped PCs (desktop and (2 6 %) notebooks) for the first time in Q4 2011 Canalys & Pew Internet PRACTICAL PROBLEM SOLVING Slide 53 USING MOBILE TECHNOLOGY
    49. 49. 80%of internet users havelooked online forhealth information.This translates to 59% of all adults. Source: The Social Life of Health Information, May 12, 2011 by Susannah Fox Pew Internet & American Life Project PRACTICAL PROBLEM SOLVING Slide 54 USING MOBILE TECHNOLOGY
    50. 50. % of people who use their phone to go online 51 46 Hispanics/ Latinos African Americans 33 Whites Source: “Mobile Access 2010,” Pew Internet & American Life Project PRACTICAL PROBLEM SOLVING Slide 55 USING MOBILE TECHNOLOGY
    51. 51. 30 years ago 56
    52. 52. Mobile in 1981 PRACTICAL PROBLEM SOLVING Slide 57 USING MOBILE TECHNOLOGY
    53. 53. Mobile today PRACTICAL PROBLEM SOLVING Slide 58 USING MOBILE TECHNOLOGY
    54. 54. T h e S o lu t io n PRACTICAL PROBLEM SOLVING Slide 59 USING MOBILE TECHNOLOGY
    55. 55. Tiers of AdoptionSMS• Lowest common denominator• Universal adoption PRACTICAL PROBLEM SOLVING Slide 60 USING MOBILE TECHNOLOGY
    56. 56. Tiers of AdoptionMobile Web – Nearly universalApplications – Targeted experience – Platform specific (Android, iOS, Windows, Blackberry, etc.) PRACTICAL PROBLEM SOLVING Slide 61 USING MOBILE TECHNOLOGY
    57. 57. Return on Investment = 10,000 Cost vs. Users Reached users reached Mobile Website Mobile App (iPhone only) Mobile App(iPhone, Android, BB) $0 $22,500 $45,000 $67,500 $90,000 Source: Mashable – Aaron Maxwell PRACTICAL PROBLEM SOLVING Slide 62 USING MOBILE TECHNOLOGY
    58. 58. w w w . A ID S
    59. 59. m . A ID S . g ov PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 64
    60. 60. 65
    61. 61. PRACTICAL PROBLEM SOLVING Slide 66 USING MOBILE TECHNOLOGY
    62. 62. PRACTICAL PROBLEM SOLVING Slide 67 USING MOBILE TECHNOLOGY
    63. 63. R e s u lt sPRACTICAL PROBLEM SOLVING Slide 68 USING MOBILE TECHNOLOGY
    64. 64. AIDS.gov Mobile Site • Mobile accounts for 15% of all traffic to AIDS.gov (just 4% 1 year ago) • Mobile visits increased 1100% over the past year PRACTICAL PROBLEM SOLVING Slide 69 USING MOBILE TECHNOLOGY
    65. 65. 28,000 actual searches 13% are mobile PRACTICAL PROBLEM SOLVING Slide 70 USING MOBILE TECHNOLOGY
    66. 66. 18%The proportion of mobile users who land on“How you get HIV or AIDS”(making it the most viewed page on m.AIDS.gov)Mobile users are coming to us for what they see as our most importantcontent and are bypassing the home page altogether. PRACTICAL PROBLEM SOLVING Slide 71 USING MOBILE TECHNOLOGY
    67. 67. Private/Personal PRACTICAL PROBLEM SOLVING Slide 72 USING MOBILE TECHNOLOGY
    68. 68. QR C odesA ID S . g o v M o b ile S it e A ID S . g o v http:/ m.A I D S.gov / L o c a to r http:/ locator.A I D S.gov / PRACTICAL PROBLEM SOLVING Slide 73 USING MOBILE TECHNOLOGY
    69. 69. Resources Lance Roggendorff Jeremy Vanderlan LRoggendorff@icfi.com JVanderlan@icfi.com @lroggendorff @thulcandrianLuke Wroblewski Pew Internet & Americanwww.lukew.com Josh Clark Life Project www.globalmoxie.com www.pewinternet.org @lukew @globalmoxie @Pew_Internet PRACTICAL PROBLEM SOLVING Slide 74 USING MOBILE TECHNOLOGY
    70. 70. Stay Connectedblog.AIDS.gov http://m.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovyoutube.com/AIDSgovfoursquare.com/AIDSgov http://locator.AIDS.gov PRACTICAL PROBLEM SOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 75 USING MOBILE TECHNOLOGY
    71. 71. Key Take Aways2.You can do a lot with your grandmother’s cell phone.You don’t need a smart phone to make an impact, but in the UnitedStates, it helps.3.Appropriate technology is the new black.Appropriate = sexy. Pass it on.4.Big change does not require a big investment.Re-use and Recycle. PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 76 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
    72. 72. Contact UsJoy Kamunyorijkamunyori@jsi.comMindy Nichamin twitter.com/JSIhealthmnichamin@jsi.com twitter.com/WorldEdDavid Noyes facebook.com/JSIhealthdnoyes@worlded.org facebook.com/WorldEd youtube.com/JSIhealthMarco Sotelino gplus.to/jsimsotelino@worlded.orgSarah Hillershiller@jsi.com PRACTICAL PROBLEM SOLVING Slide 77 USING MOBILE TECHNOLOGY
    73. 73. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval Thank you! PRACTICAL PROBLEM SOLVING Slide 78 USING MOBILE TECHNOLOGY

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