The document discusses the need for positive health reporting. It outlines how positive reporting can raise awareness of health risks and solutions, motivate communities towards healthier behaviors, and influence public health policies. It also describes communication for development (C4D) as a two-way process of sharing knowledge to empower communities. Behavior change communication (BCC) is presented as a strategic process using communication to promote positive health outcomes through proven behavior change models. Tips are provided for effective health reporting, including understanding audience perspectives, using official data, ensuring technical accuracy, and presenting information clearly without jargon.

1. 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 1
POSITIVE AND DEVELOPMENT
REPORTING ON HEALTH
Dr. Ankuran Dutta
Associate Prof. & Head, Department of Communication and Journalism, Gauhati University
Managing Trustee, Dr. Anamika Ray Memorial Trust

2. this presentation is dedicated to
DR ANAMIKA RAY

3. DISCUSSION OUTLINE
 Need of Positive Health Reporting
 C4D
 Behaviour Change Communication
 Process of BCC
 Tips for Better Health Reporting
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 3

4. NEED OF POSITIVE HEALTH REPORTING
Need for individuals
• Awareness on Health risks and solutions
• Motivation needed to reduce risks
• Support with similar situation
Need for Communities
• Influence Public Agenda
• Promote positive societal change
• Delivery of effective public health care service
• Encourage social norms 4 healthy life
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 4

5. C4D
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 5
• C4D involves understanding people, their beliefs and values, the
social and cultural norms that shape their lives. It involves engaging
communities and listening to adults and children as they identify
problems, propose solutions and act upon them.
• Communication for development is seen as a two-way process for
sharing ideas and knowledge using a range of communication tools
and approaches that empower individuals and communities to take
actions to improve their lives.
• https://www.unicef.org/cbsc/

6. BEHAVIOUR CHANGE COMMUNICATION (BCC)
It is a process of any intervention with individuals,
communities and/or societies to develop
communication strategies to promote positive
behaviours which are appropriate to their settings.
This in turn provides a supportive environment
which will enable people to initiate, sustain and
maintain positive and desirable behaviour
outcomes.
 https://en.wikipedia.org/wiki/Behavior_change_communication
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 6

7. BCC is the strategic use of communication to
promote positive health outcomes, based on proven
theories and models of behaviour change.
BCC employs a systematic process beginning with
formative research and behaviour analysis, followed
by communication planning, implementation, and
monitoring and evaluation.
Audiences are carefully segmented, messages and
materials are pre-tested, and both mass media and
interpersonal channels are used to achieve defined
behavioural objectives.
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 7

8. BCC PROCESS
Unaware
Aware
Concerned
Knowledgeable
MotivatedtoChange
Practicing
SustainedChange
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 8

9. TIPS 4 BETTER HEALTH REPORTING
Understand the
Communication gap
between the public
and medical
professionals
Make health issues
resonate with
audience
Employ empathy to
better understand the
topic
Incorporate official
data and statistics in
the stories
Always double check
the stories.
Must be technically
correct.
Cross-check the
medical explanations
with professionals
Don’t use any
confusing solution or
statement
Culturally and socially
appropriate
Understandable
without technical
jargons
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 9

10. Please visit:
armt.in
Contact
ankurandutta@gmail.com
www.comcomm.org
Ph- 91-9910115696
23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 10