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Positive and Development Reporting on Health
1.
23 JUNE 2018©
DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 1 POSITIVE AND DEVELOPMENT REPORTING ON HEALTH Dr. Ankuran Dutta Associate Prof. & Head, Department of Communication and Journalism, Gauhati University Managing Trustee, Dr. Anamika Ray Memorial Trust
2.
this presentation is
dedicated to DR ANAMIKA RAY
3.
DISCUSSION OUTLINE Need
of Positive Health Reporting C4D Behaviour Change Communication Process of BCC Tips for Better Health Reporting 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 3
4.
NEED OF POSITIVE
HEALTH REPORTING Need for individuals • Awareness on Health risks and solutions • Motivation needed to reduce risks • Support with similar situation Need for Communities • Influence Public Agenda • Promote positive societal change • Delivery of effective public health care service • Encourage social norms 4 healthy life 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 4
5.
C4D 23 JUNE 2018©
DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 5 • C4D involves understanding people, their beliefs and values, the social and cultural norms that shape their lives. It involves engaging communities and listening to adults and children as they identify problems, propose solutions and act upon them. • Communication for development is seen as a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower individuals and communities to take actions to improve their lives. • https://www.unicef.org/cbsc/
6.
BEHAVIOUR CHANGE COMMUNICATION
(BCC) It is a process of any intervention with individuals, communities and/or societies to develop communication strategies to promote positive behaviours which are appropriate to their settings. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behaviour outcomes. https://en.wikipedia.org/wiki/Behavior_change_communication 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 6
7.
BCC is the
strategic use of communication to promote positive health outcomes, based on proven theories and models of behaviour change. BCC employs a systematic process beginning with formative research and behaviour analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioural objectives. 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 7
8.
BCC PROCESS Unaware Aware Concerned Knowledgeable MotivatedtoChange Practicing SustainedChange 23 JUNE
2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 8
9.
TIPS 4 BETTER
HEALTH REPORTING Understand the Communication gap between the public and medical professionals Make health issues resonate with audience Employ empathy to better understand the topic Incorporate official data and statistics in the stories Always double check the stories. Must be technically correct. Cross-check the medical explanations with professionals Don’t use any confusing solution or statement Culturally and socially appropriate Understandable without technical jargons 23 JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 9
10.
Please visit: armt.in Contact ankurandutta@gmail.com www.comcomm.org Ph- 91-9910115696 23
JUNE 2018© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 10
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