1. 1 I)Advantage
a) Reaches a large number of people
b) People from all around the world would be aware of
IKEA’s distinctive product variety.
c) IKEA’s products are not customized for local markets,
however they are kept to standardize products and
operations worldwide.
d) IKEA’s catalogue sells a Sandinavian lifestyle that
customers around the world embrace
II) Disadvantage
a) Giving greater ownership to its subsidiaries.
b)Maintaining the ability to adapt furniture
c) Customizing to suit the local market.
d) Ignore the different tastes and preferences of the
market
2) Yes there is a cultural difference in the catalogue of
marketing tool because it is a cost effective for ikea to
advertise its furniture products but the main challenges
is that the customer around the world do not have the
same type of cultures ,practices, income level etc.So if
all the same range of products shown in the catalogs
distributed around the world people will get confused
and not be able to find things they need.Its better for
ikea to make a complete market analysis to know local
people preference and life styles and then decide its
marketing strategy.
2. 3) Cultural diffrences of same product in IKEA catalogues are-
a) Chinese cultural diffrences
i)Language barrier is another challenge when they entered the
Chinese market. As a result IKEA used the strategy of
pronounce oriented names by translating their name to
chinese. (MOOJI)
The name consists of two characters which means:-
a) Comfortable and family
b)Represents their product and corporate identity.
b) Danish cultural differences
i) IKEA management is very human oriented. Very keen on
making sure that the staff are happy and the side effect of
that will give them incentives to work a lot better.
ii)Danish people are all treated equally and must have the
same rights, regardless of their social or ethnic
background.
Ankit sha
