IKEA was founded in 1926 by Ingvar Kamprad in Sweden. It started as a small business selling pens and seeds but began focusing on furniture retailing in the 1940s. In the 1960s, IKEA developed its concept of flat-pack furniture that customers assemble themselves, allowing it to offer affordable prices. It expanded internationally in the 1980s and continues growing, now focusing on home furnishings and markets in countries like Japan and Russia.

3. EVOLUTION OF IKEA

4.  Founded in 1926 by Ingvar kanpard.
 Started with selling of flower seeds and later to
pencil and pens.
 In 1940s, the company started its establishment as
a furniture retailer.
 During 1960s the IKEA concept started taking
place.
 During 1980s, it expanded in big countries.
 Children IKEA introduced and focus shifted to home
furnishing solutions
 Today, IKEA is expanding its market in countries
like japan and Russia.

10. As mentioned in the earlier slide as well, IKEA has always
focussed on the middle class people on the basis of their
age, income, preferences which has helped IKEA to acquire
70% market share in organized market.

12. STRENGTH
• IKEA is maintaining a unbeatlable position against its
competitors.
• The suppliers are friendly and are lasting after IKEA interest.
WEAKNESS
• Vision and mission and long term goals need reconstructing.
• IKEA needs significant improvement in understanding
diversified consumer behavior.
OPPORTUNITIES
• Tapping into global markets with such goodwill.
• IKEA is capable of internalizing new technology.

13. MANAGING
CULTURE AT
IKEA!!
HOW?

16. 1. Diverse strategies in terms of culture.
Adaptability of the company in the prevailing
market.
2. Low cost leadership strategies, passing on
its low cost to its customers.
3. Product strategy providing good quality and
customized services.
4. Wide variety of products with low prices in
comparison to its competitors.

18. • Powerful brand image.
• Wide range of products.
• Cheap and affordable.
• One stop shopping
• Easy to assemble and ship
PROS
• Limited to few locations.
• Assembling furniture cannot cater
the whole market.
• Low target market.
• Store layout can be hustle for few
customers.
CONS

20. CREATING BETTER EVERYDAY LIFE FOR MANY
PEOPLE! IKEA!

21. DISCLAIMER:
Created by Simran Tapia, BIMTECH Greater Noida, during an
internship by Prof. Sameer Mathur, IIM Lucknow