Adding Power to Member Communities with Social Media

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"Adding Power to Member Communities with Social Media" is a presentation given by Peggy Hoffman and KiKi L'Italien at the ASAE Annual meeting 2009 in Toronto, Canada.

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Adding Power to Member Communities with Social Media

  1. 1. Adding Power to Member Communities with Social Media Content Leaders: KiKi L'Italien chapter and student services manager Optical Society of America Peggy Hoffman, president, Mariner Management and Marketing LLC Connecting Great Ideas and Great People www.asaecenter.org
  2. 2. In the Next 75 Minutes … <ul><li>Share 5 Easy Steps to a Social Media Plan for your member community </li></ul><ul><li>Show a social media makeover </li></ul><ul><li>Share lots of cool examples of what chapters can do </li></ul><ul><li>Ask questions, take questions, share … share </li></ul><ul><li>Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media” </li></ul>In the Next 75 Minutes …
  3. 3. Official Hashtag: #asae09 ll1
  4. 4. 5 Easy Steps to a Social Media Plan <ul><li>Determine a goal to reach for … start small, think bigger </li></ul><ul><li>Chapter Tip: Start by picking a focused project </li></ul><ul><li>Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate </li></ul>1: Be Clear on the WHY
  5. 5. 5 Easy Steps to a Social Media Plan <ul><li>Understand your main audience </li></ul><ul><li>Chapter Tip: Go where they are already </li></ul><ul><li>Coaching Opportunity: Share with chapters what you know about members </li></ul>2: Know the WHO
  6. 6. 5 Easy Steps to a Social Media Plan <ul><li>You need enthusiastic members, a good coach </li></ul><ul><li>Chapter Tip: Form a social media team with champion & talent pool </li></ul><ul><li>Coaching Opportunity: Be a resource! </li></ul>3: Tally Your RESOURCES
  7. 7. 5 Easy Steps to a Social Media Plan <ul><li>Take the time to learn the tools, understand the community </li></ul><ul><li>Chapter Tip: Do your homework: listen, learn, practice, (play!), launch </li></ul><ul><li>Coaching Opportunity: Share ideas; create space where they can learn </li></ul>4: Get in the KNOW
  8. 8. 5 Easy Steps to a Social Media Plan <ul><li>With a plan mapped out, give it a go! </li></ul><ul><li>Chapter Tip: Be sure to ask members what’s working & not </li></ul><ul><li>Coaching Opportunity: Help each develop content & plan </li></ul>5: Jump In
  9. 9. Time for the Make-Over!
  10. 10. Contact Information KiKi L'Italien, Chapters & Membership Relations Manager The Optical Society (OSA) v: 202.416.1432 e: klital@osa.org twitter: kikilitalien soupykiki.blogspot.com Peggy Hoffman , CAE, president Mariner Management & Marketing v: 301.725.2508 e: phoffman@MarinerManagement.com twitter: peggyhoffman blog.marinermanagement.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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