1. The History of Music Videos
What themes emerge?

2. Advertising about cheaper post
Experimental
Visuals respond
to the music
Len Lye - Colourbox - 1939

3. Lip Syncing
Male gaze (pointless shot of
a women)
The notion of ‘looking’ and being ‘looked’ at
Nat King Cole - Frim Fram Sauce -
1945

4. No lip syncing
Advertising themselves- developing a brand image
Part of a film
The Beatles – ‘Can’t buy me love’ -
1964

5. 1980’s seen as initial development
of music videos. MTV was created.
Narrative based
Experimental / Ambigous
Male gaze challenged- we’re looking
at the men looking at Madonna- women
in control and not just being objectified
Madonna – Open Your Heart - 1986

6. Narrative based
Male gaze common in
hip hop genre
Male gaze challenged-female in control
in parts
Advertising product placement
50 Cent - The Candy Shop - 2005

7. Intertextuality
Media 2.0- audiences are creating
their own media products
Cultural Capital
Dangermouse – The Grey Video -
2006

8. Artists developing a brand image
Advertising the song / product placement
Male gaze- modern music videos may challenge this
Lip Syncing
The motion of looking and being looked at
Main themes