3. +
This article demonstrated to me how important a star’s image is
as artists can be criticised and categorized into a genre before
they have even opened their mouths. It is not even just a
simple case as to what the artist wears but they must also
represent the genre ‘on record sleeves, publicity photos and in
music videos’. As I will be producing products that include a
music video, the digipack and a website, this article has
highlighted to me the extreme importance of the image of the
artist and how this must transfer into all other products that are
related to this artist resulting in a common and clear theme that
is consistent and one that the fan base will be able to recognise
and relate to.
4. +
A clear example of a genre image is the hip hop genre image
as it is hard to differentiate between the majority of hip hop
videos as many have ‘baggily dressed homeboys sitting on
steps …swinging their arms and smiling at the booty passing
by’ or ‘driving slowly in big old cars …swinging their arms and
smiling at the booty the just passed’. For example look at the
music video below this powerpoint.
5. + Contrastingly, Adele is usually photographed wearing a clothing
style that is a ‘classic pop style of the 1960s and 1970s’. This
classic and retro clothing has recently been associated with
Adele’s ‘role models Aretha Franklin or Dusty Springfield’
suggesting that Adele is a ‘serious’ and ‘soulful artiste’.
6. + Artists can benefit from being pigeonholed into a specific genre
as many consumers limit themselves to specific genres and
therefore many artists have loyal fans and genre fans that will
guarantee sales when they next release their new album. It
also means that if an artists is linked to a certain genre, sites
such as Spotify will then take your past genre choices and
suggest similar artists creating more awareness and likelihood
of purchase.
