The document discusses strategies for music album success and how they can inspire entrepreneurship. It analyzes three key strategies from analyzing 1001 albums: 1) delivering what people expect by reflecting the trends and demands of the time, 2) maintaining authenticity by staying true to one's personality, and 3) bringing something completely new and disruptive. It also discusses the opportunistic strategy of understanding consumer insights and how brands like Uber focused on meeting real consumer needs.
1. The article discusses Drake visiting a 15-year old fan named Kennedy Brown in Texas who has terminal brain cancer. Kennedy's wish was to meet Drake, so her classmates started a #DrakeForKen campaign on Twitter to get Drake's attention. Drake saw the campaign, called Kennedy's father, and made a surprise visit to Kennedy to fulfill her wish.
2. The article discusses Nick Cannon appearing in "whiteface" on Arsenio Hall's show to promote his character Connor Smallnuts. Cannon explained it was meant as humor and not hatred. His wife Mariah Carey, who is biracial, found it funny.
3. Outkast, who has been on hi
This document is a magazine issue from January 4, 2014 focusing on music. It contains articles about the past, present, and future of music. There are reviews of recent albums, interviews with artists like Nile Rodgers, and features examining topics like banned music and controversies. The issue also previews what may be in store for the music world in 2014, discussing possibilities like tours from artists like Daft Punk and Bowie, the growth of Spotify, and music festivals.
This document is the latest issue of "On Tour with Shure", a magazine published by audio equipment company Shure Incorporated. It provides information on artists using Shure microphones and equipment on tour, including profiles of bands Mastodon, Smokey Robinson, Serj Tankian, and The Presets. It also recaps awards won at the Bluegrass Music Awards and discusses Shure's role at the Montreux Jazz Festival.
The document describes an Old School Hip Hop concert and party series featuring influential artists from hip hop's history. It lists over a dozen confirmed artists from the 1980s and early 1990s who helped develop hip hop and dance music genres, including Egyptian Lover, Newcleus, Debbie Deb, Slick Rick, Freestyle, LA Dream Team, KRS-One, Sugar Hill Gang, Whodini, Biz Markie, Soul Sonic Force. It also provides biographies of each artist and outlines sponsorship and marketing plans to promote the tour internationally.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
1. The article discusses Drake visiting a 15-year old fan named Kennedy Brown in Texas who has terminal brain cancer. Kennedy's wish was to meet Drake, so her classmates started a #DrakeForKen campaign on Twitter to get Drake's attention. Drake saw the campaign, called Kennedy's father, and made a surprise visit to Kennedy to fulfill her wish.
2. The article discusses Nick Cannon appearing in "whiteface" on Arsenio Hall's show to promote his character Connor Smallnuts. Cannon explained it was meant as humor and not hatred. His wife Mariah Carey, who is biracial, found it funny.
3. Outkast, who has been on hi
This document is a magazine issue from January 4, 2014 focusing on music. It contains articles about the past, present, and future of music. There are reviews of recent albums, interviews with artists like Nile Rodgers, and features examining topics like banned music and controversies. The issue also previews what may be in store for the music world in 2014, discussing possibilities like tours from artists like Daft Punk and Bowie, the growth of Spotify, and music festivals.
This document is the latest issue of "On Tour with Shure", a magazine published by audio equipment company Shure Incorporated. It provides information on artists using Shure microphones and equipment on tour, including profiles of bands Mastodon, Smokey Robinson, Serj Tankian, and The Presets. It also recaps awards won at the Bluegrass Music Awards and discusses Shure's role at the Montreux Jazz Festival.
The document describes an Old School Hip Hop concert and party series featuring influential artists from hip hop's history. It lists over a dozen confirmed artists from the 1980s and early 1990s who helped develop hip hop and dance music genres, including Egyptian Lover, Newcleus, Debbie Deb, Slick Rick, Freestyle, LA Dream Team, KRS-One, Sugar Hill Gang, Whodini, Biz Markie, Soul Sonic Force. It also provides biographies of each artist and outlines sponsorship and marketing plans to promote the tour internationally.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
This document provides an overview of the music scene and major artists in 1965 through verbatim articles and reports from music journalists of the time. It features articles on bands like The Beatles, The Rolling Stones, Bob Dylan, and The Who as they produce classic works and help define the sound of music in the 1960s. Readers are transported back to 1965 to witness the emergence of legendary artists and get an intimate view of the music world through the eyes of reporters who had unprecedented access.
This document appears to be an issue of the New Musical Express magazine from March 21, 2015. It includes articles on various musical artists such as Tame Impala, Warpaint, Grimes, Loyle Carner, and Sun Kil Moon. It also promotes an upcoming 100 greatest Beatles songs list and reviews concerts by acts like Suede, Noel Gallagher's High Flying Birds, and Fat White Family. The magazine contains advertisements, a letter to the editor section, and other regular columns about new music, albums, films, and live shows.
The document provides an overview of influential black artists across different genres of music such as gospel, jazz, blues, soul, rock 'n' roll, and hip hop. It discusses pioneering artists like Mahalia Jackson, Ella Fitzgerald, Billie Holiday, and Little Richard, and their significant contributions. The document also acknowledges more recent influential black artists in music including Mary J. Blige, Kanye West, and Common. It aims to educate about the origins and evolution of black music over time.
This document provides lessons about Colombia and the global drug trade. It notes that coca leaves are natural to Colombia but processing them into cocaine harms the environment and fuels violence. It explains that guerrilla groups and paramilitaries in Colombia are all funded by drug trafficking and that Colombians do not support any of these illegal armed groups. The key lesson is that the multibillion dollar global drug trade harms Colombia through environmental damage, violence, and unfair stereotyping of Colombians.
This magazine provides a summary of the Renegades Magazine, which is published online at www.renegade-radio.com. It features articles on music, art, travel destinations and more. The editor James Adore introduces the magazine as a collaboration between different people united by a desire to create something new by combining various creative fields. It is published in English to appeal to "weird people" around the world. The magazine also promotes the affiliated Renegade Radio online station.
This document provides lessons about Colombia and issues related to drug trafficking. It notes that while coca leaves are natural to Colombia, the illegal processing and trafficking of cocaine has fueled violence from guerrilla and paramilitary groups. It emphasizes that most Colombians do not support these armed groups and have suffered greatly from the drug war. The document encourages moving beyond stereotypes and understanding Colombia's challenges in the context of global drug demand and multinational trafficking networks.
I do not have enough context to fully answer those questions based on the provided documents. The documents discuss various topics related to popular music and its commercialization but do not seem to directly address those specific questions.
This document provides an overview of the mysterious 1960s Argentine rock group El Sonido de Hillber. It discusses how little is known about the group, with contradictory information online. They were unique for pairing rock musicians with a string quartet from the Di Tella Institute in Buenos Aires. The group released up to four singles that flopped commercially in Argentina. The author was introduced to their music in 2008 and discovered they had an experimental psychedelic rock sound that blended the string quartet and band. While details about the group remain elusive, their music shows promise and hints at why they have developed a cult following among obscure psych fans today.
Paper by MUSICIAN 2.0, 3.0, 4.0...
Developing Music
Careers in Uncertain Times
A Psycho-Spiritual-Musical Manifesto
Paper by Peter Spellman recommended by Gerd Leonhard.
About the author:
This document discusses the growing trend of music being used in television commercials to promote brands and launch the careers of lesser-known artists. It provides several examples of indie artists like Yael Naim and Major Maker who gained mainstream success after their songs were featured in popular commercials for Apple and Maynard's candy. The article also examines how music labels and distributors now actively work with marketing agencies to pair brands with songs in order to earn additional revenue and exposure for artists. While commercial tie-ins present new opportunities, brands must also choose songs carefully to avoid audiences associating the music more with the product than the other way around.
Indie pop is a genre of alternative music that originated in the UK in the 1970s. It features vocals, guitar, bass, and drums. The term "indie" referred to artists on independent labels. Key moments included the 1986 C86 compilation and American band Beat Happening. Subgenres include twee pop, known for quaint styles, and chamber pop, featuring lush orchestrations. The genres are related but twee and chamber pop have distinguishing features.
The document discusses the history and evolution of music videos from their origins in the late 19th century to modern times. It notes that one of the earliest music videos was created in 1895 to promote sheet music sales. Michael Jackson's "Thriller" video was a major commercial success in the 1980s. As technology advanced, music videos became more sophisticated productions that helped promote artists' images and sell their music. They have grown from simple live performance clips to narrative mini-films over the decades.
Metallica has mastered music merchandising, targeting multiple age groups and price points. They sell a wide range of branded clothing, from socks and t-shirts to expensive wetsuits and watches. Metallica also offers collectibles, box sets, liquor, and other high-priced specialty items, reflecting their older fan base of middle-aged consumers who can afford premium products. Through constant new releases and tie-ins with established brands, Metallica has sustained commercial success for over 30 years by strategically monetizing their loyal fan base across multiple demographics.
Indie music originated in the 1950s-60s as a rebellion against the domination of major music labels. It was a low-budget, DIY movement that encouraged experimentation. Key early artists included The Velvet Underground and Captain Beefheart. No genre is harder to define, as Indie has incorporated elements of many styles over time. In the 2000s, the popularity of bands like Arctic Monkeys and Franz Ferdinand introduced Indie to a new generation of mainstream listeners. However, some argue this commercial success dilutes Indie's rebellious spirit. Dubstep is now seen by some as a new underground genre carrying the torch of innovation and exclusivity once held by Indie.
The document discusses the lack of diversity in nominations and winners at the 2015 Grammys, with a focus on underrepresentation of people of color in top categories. It notes concerns about cultural appropriation in pop and hip-hop music by white artists. The fear is that hip-hop and rap could become predominantly white like past genres with black roots such as country, rock and soul music. It also discusses criticisms of white rapper Iggy Azalea for appropriating aspects of black culture without authenticity, while black female rappers face harsher criticism for similar styles.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
This document provides an overview of the music scene and major artists in 1965 through verbatim articles and reports from music journalists of the time. It features articles on bands like The Beatles, The Rolling Stones, Bob Dylan, and The Who as they produce classic works and help define the sound of music in the 1960s. Readers are transported back to 1965 to witness the emergence of legendary artists and get an intimate view of the music world through the eyes of reporters who had unprecedented access.
This document appears to be an issue of the New Musical Express magazine from March 21, 2015. It includes articles on various musical artists such as Tame Impala, Warpaint, Grimes, Loyle Carner, and Sun Kil Moon. It also promotes an upcoming 100 greatest Beatles songs list and reviews concerts by acts like Suede, Noel Gallagher's High Flying Birds, and Fat White Family. The magazine contains advertisements, a letter to the editor section, and other regular columns about new music, albums, films, and live shows.
The document provides an overview of influential black artists across different genres of music such as gospel, jazz, blues, soul, rock 'n' roll, and hip hop. It discusses pioneering artists like Mahalia Jackson, Ella Fitzgerald, Billie Holiday, and Little Richard, and their significant contributions. The document also acknowledges more recent influential black artists in music including Mary J. Blige, Kanye West, and Common. It aims to educate about the origins and evolution of black music over time.
This document provides lessons about Colombia and the global drug trade. It notes that coca leaves are natural to Colombia but processing them into cocaine harms the environment and fuels violence. It explains that guerrilla groups and paramilitaries in Colombia are all funded by drug trafficking and that Colombians do not support any of these illegal armed groups. The key lesson is that the multibillion dollar global drug trade harms Colombia through environmental damage, violence, and unfair stereotyping of Colombians.
This magazine provides a summary of the Renegades Magazine, which is published online at www.renegade-radio.com. It features articles on music, art, travel destinations and more. The editor James Adore introduces the magazine as a collaboration between different people united by a desire to create something new by combining various creative fields. It is published in English to appeal to "weird people" around the world. The magazine also promotes the affiliated Renegade Radio online station.
This document provides lessons about Colombia and issues related to drug trafficking. It notes that while coca leaves are natural to Colombia, the illegal processing and trafficking of cocaine has fueled violence from guerrilla and paramilitary groups. It emphasizes that most Colombians do not support these armed groups and have suffered greatly from the drug war. The document encourages moving beyond stereotypes and understanding Colombia's challenges in the context of global drug demand and multinational trafficking networks.
I do not have enough context to fully answer those questions based on the provided documents. The documents discuss various topics related to popular music and its commercialization but do not seem to directly address those specific questions.
This document provides an overview of the mysterious 1960s Argentine rock group El Sonido de Hillber. It discusses how little is known about the group, with contradictory information online. They were unique for pairing rock musicians with a string quartet from the Di Tella Institute in Buenos Aires. The group released up to four singles that flopped commercially in Argentina. The author was introduced to their music in 2008 and discovered they had an experimental psychedelic rock sound that blended the string quartet and band. While details about the group remain elusive, their music shows promise and hints at why they have developed a cult following among obscure psych fans today.
Paper by MUSICIAN 2.0, 3.0, 4.0...
Developing Music
Careers in Uncertain Times
A Psycho-Spiritual-Musical Manifesto
Paper by Peter Spellman recommended by Gerd Leonhard.
About the author:
This document discusses the growing trend of music being used in television commercials to promote brands and launch the careers of lesser-known artists. It provides several examples of indie artists like Yael Naim and Major Maker who gained mainstream success after their songs were featured in popular commercials for Apple and Maynard's candy. The article also examines how music labels and distributors now actively work with marketing agencies to pair brands with songs in order to earn additional revenue and exposure for artists. While commercial tie-ins present new opportunities, brands must also choose songs carefully to avoid audiences associating the music more with the product than the other way around.
Indie pop is a genre of alternative music that originated in the UK in the 1970s. It features vocals, guitar, bass, and drums. The term "indie" referred to artists on independent labels. Key moments included the 1986 C86 compilation and American band Beat Happening. Subgenres include twee pop, known for quaint styles, and chamber pop, featuring lush orchestrations. The genres are related but twee and chamber pop have distinguishing features.
The document discusses the history and evolution of music videos from their origins in the late 19th century to modern times. It notes that one of the earliest music videos was created in 1895 to promote sheet music sales. Michael Jackson's "Thriller" video was a major commercial success in the 1980s. As technology advanced, music videos became more sophisticated productions that helped promote artists' images and sell their music. They have grown from simple live performance clips to narrative mini-films over the decades.
Metallica has mastered music merchandising, targeting multiple age groups and price points. They sell a wide range of branded clothing, from socks and t-shirts to expensive wetsuits and watches. Metallica also offers collectibles, box sets, liquor, and other high-priced specialty items, reflecting their older fan base of middle-aged consumers who can afford premium products. Through constant new releases and tie-ins with established brands, Metallica has sustained commercial success for over 30 years by strategically monetizing their loyal fan base across multiple demographics.
Indie music originated in the 1950s-60s as a rebellion against the domination of major music labels. It was a low-budget, DIY movement that encouraged experimentation. Key early artists included The Velvet Underground and Captain Beefheart. No genre is harder to define, as Indie has incorporated elements of many styles over time. In the 2000s, the popularity of bands like Arctic Monkeys and Franz Ferdinand introduced Indie to a new generation of mainstream listeners. However, some argue this commercial success dilutes Indie's rebellious spirit. Dubstep is now seen by some as a new underground genre carrying the torch of innovation and exclusivity once held by Indie.
The document discusses the lack of diversity in nominations and winners at the 2015 Grammys, with a focus on underrepresentation of people of color in top categories. It notes concerns about cultural appropriation in pop and hip-hop music by white artists. The fear is that hip-hop and rap could become predominantly white like past genres with black roots such as country, rock and soul music. It also discusses criticisms of white rapper Iggy Azalea for appropriating aspects of black culture without authenticity, while black female rappers face harsher criticism for similar styles.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2. MY OWN EXPERIMENT
1001 ALBUMS YOU MUST HEAR BEFORE…
• 1001 Albums
• 10 months of active listening
• An average of 100 albums per month
• More than 3 albums per day (thank you )
• Listening even the albums I knew (most of them)
As I did not die yet, I tried to understand what would make
some albums part of the history vs. a vast number of albums
that will get forgotten quickly. I tried to find some possible
existing patterns in their success.
3. BUSINESS STRATEGY
MUSIC AS AN INSPIRATION FOR BUSINESS
Music albums may be based on the same success ingredients
as for the start-ups, young companies but also famous brands
pushing their offer or their product forward on their market:
• A music album is a small and ephemeral artistic but also
business project
• A music album is something that is built through inspiration
but needs to be worked out to be efficiently communicated
to the many
• A music album is a piece of art that is supported by strong
marketing and sales efforts to make it reach the right people
and become a reference.
5. ‘1001 ALBUMS’ SELECTION
Chic - ‘C’est Chic’ (1978)
Chic is a band that integrated all the
major influences of the 70’s and created
something lighter, euphoric and easy to
enjoy. A disco explosion in a moment
where people were feeling difficult times
ahead and they wanted the excitement
and the innocence of the past.
REFLECT WHAT PEOPLE ARE EXPECTING
Scissor Sisters - ‘Scissor
Sisters’ (2004)
Waving up from a brief NYC electro clash,
the band reintroduced a much-needed
sense of fun to pop music. Talking to
many different audiences (feminists,
LGBT, disco fans…), they achieved to
create a little masterpiece of its own with
a full coherence and efficiency.
Elvis Presley - ‘Elvis is
Back!’ (1960)
After 24-months of starvation while Elvis
was at the army, the managers of the rock
singer were pushed to put together some
tracks in a very limited time,
understanding the pressure of the fans
that could not wait any week more to see
their idol grooving again.
6. ‘1001 ALBUMS’ SELECTION
REFLECT WHAT PEOPLE ARE EXPECTING
‘I want your Love’
'Le Freak’
‘At last I’m Free’
‘Chic Cheer’
‘Savoir Faire’
Chic - ‘C’est Chic’ (1978) Scissor Sisters - ‘Scissor
Sisters’ (2004)
‘Laura’
‘Take your Mama’
‘Mary’
‘Filthy/Gorgeous’
‘Comfortably Numb’ (Pink Floyd)
Elvis Presley - ‘Elvis is
Back!’ (1960)
‘Fever’
‘Dirty, dirty Feeling’
‘Such a Night’
‘It feels so Right’
‘Like a Baby’
7. UNDERSTANDING CONSUMER INSIGHTS
OPPORTUNISM STRATEGY
A lot of brands are clever enough to focus on the essential part of a successful business - the knowledge of the
consumers and their expectations. This is a rewarding strategy to focus on a consumer-centric approach,
understand what people really need to provide a clear proposal to meet this demand. The brands that can be so
insightful without being obsessed by their own image are true winners in a market of over abundance and choice.
The story of Uber starts like a very common story. Two friends are in the district of Opera Garnier in a tired after-
party mood, looking for a taxi to get home as fast as possible. If you know Paris, you all know that it was often a
nightmare to find a taxi after 11pm in the center of the French capital, with long queues in the dedicated stations
and always-occupied cars. After waiting 45 minutes, one of the guys just told how great it would be to call a cab
and to have him picking you up in just 5 minutes. This is how Uber started to be developed in US first and all
around the world. A simple story of real people in a certain situation. And you know that in many countries (in
Eastern Europe and many others), you can just raise your hand and a random driver can stop and propose you for
a ride after agreeing on a fee. Uber just translated the desires and the expectations of the consumers.
9. The Pogues - ‘Rum, Sodomy,
and the Lash’ (1985)
The second album of the band bleeds
passion, poetry and energy…in a very own
able style and talent. You can feel the
sweaty bar of Dublin and the energy of
pals’ fights at 3am. An album that felt out
of-synch from the mid 80’s but became an
iconic piece of art of the period.
Amy Winehouse - ‘Back to
Black’ (2006)
Amy appeared as fast as she left us,
giving us this energy, this beauty and
emotion that is totally atemporal -
coming from jazz, soul music and rock.
A proof of veracity and pure generosity
from end to end. She had a style that
nobody could ever teach her, she was
herself.
The Mothers of Invention -
‘Freak Out!’ (1966)
Frank Zappa’s band was emerging
from the burgeoning freak culture from
the West Coast. Everything got totally
abstract but also extremely original,
dazzling most of the music
specialists…until now. A fresh air in
music business.
AUTHENTICITY AT FIRST
‘1001 ALBUMS’ SELECTION
10. ‘1001 ALBUMS’ SELECTION
‘A Pair of Brown Eyes’
‘Dirty Ol’ Town’
‘Sally MacLennane’
‘The Band Played Waltzing Matilda’
The Pogues - ‘Rum, Sodomy,
and the Lash’ (1985)
AUTHENTICITY AT FIRST
Amy Winehouse - ‘Back to
Black’ (2006)
‘Love is a Losing Game’
‘Wake up Alone’
‘I’m no Good’
‘The Band Played Waltzing Matilda’
The Mothers of Invention -
‘Freak Out!’ (1966)
‘Who are the Brain Police?’
‘Wowie Zowie’
‘Help, I’m a Rock’
‘Go cry on Somebody Else’s Shoulder’
11. KEEPING YOUR PERSONALITY
AUTHENTICITY AT FIRST
Geoff Beattie from Cohn & Wolfe was reporting in Fast Company almost a decade ago that the most important thing
people are looking or expecting from a brand was authenticity. Regarding the crisis turmoil and the cynical approach to
life, consumers are demanding a more honest relationship with big brands - and the need seems to be even higher in the
developing economies. We understand as well that our digital world is giving to the brands a tough time in which they
have to really think over their attitude and posture on the market.
The brands started to open the doors, showing their practice and process; they’ve been developing true missions and
values that they develop through what they do. Some of them are not afraid anymore to show their vulnerability, their
unique point of view and accept open conversations.
We can think about some brands like Southwest Airlines focusing on low fares with a clear claim about nothing to hide -
‘This is transfarency’. FMCG brands are really cautious about it, as much as authenticity brings obviously trust from the
clients - 94% of consumers say transparency is important for their purchase decisions according to 2016 Food Revolution
Study. The guys from Ben & Jerry’s got it right. In another matter, Jessica Alba’s The Honest Company was claiming it but
fights lawsuits on a regular basis as they may use harmful ingredients. So you have to be careful about it from the first day.
13. ‘1001 ALBUMS’ SELECTION
Machito - ‘Kenya’ (1957)
A total blend of Afro-cuban beats with
American jazz, something that nobody
was prepared for in the 50’s. Bold original
compositions are making this album a
total starting point for a new Latin music
paradigm.
SOMETHING TOTALLY NEW
My Bloody Valentine -
‘Isn’t Anything’ (1988)
Real guitar-based rock was coming back.
Though this album did something really
unique - to create a rare thing, a true
guitar album without any real guitars but
through endless reverb and effects, the
band leaving only the sounds generated
by the effect units.
Kraftwerk - ‘Autobahn’ (1974)
Though it is their fourth album, ‘Autobahn
is widely considered to be the true
beginning of Kraftwerk. We can
understand a complete separation from
their ‘Krautrock’ peers, inventing a new
language in music but also a totally
incredible scenography. Avant garde pop
minimalism started here.
14. ‘1001 ALBUMS’ SELECTION
Machito - ‘Kenya’ (1957)
‘Wild Jungle’
‘Kenya’
‘Holiday’
‘Cannonology’
’Minor Rama
‘Soft as Snow (but Warm Inside)’
‘No More Sorry’
‘All I need’
‘Feed me with your Kiss’
Kraftwerk - ‘Autobahn’ (1974)
‘Autobahn’
‘Kometenmelodie 2’
‘Mitternacht’
‘Morgenspaziergang’
My Bloody Valentine -
‘Isn’t Anything’ (1988)
SOMETHING TOTALLY NEW
15. DISRUPTIVE ATTITUDE
Disruptive brands are challenging the status quo, acting in a totally fresh way and incarnating crucial drivers
for successful businesses. New generations (millennials as we like to call them) are valuing disruption more
than any generation before. Many brands are thriving because they aren’t afraid to propose something new
and hope to make a significant splash. You can name lots companies like the American GAFA (Google-
Apple-Facebook-Amazon) or the Chinese BATX (Baidu-Alibaba-Tencent-Xiaomi) but it would be unfair to a
long list of companies that have disruption into their DNA. Disruption is the new commodity.
These companies build their entire culture around innovation and new thinking. They constantly work to
recreate the chaotic, creative, disruptive, and innovative spirit that led them together in the first place. So we
can have in mind Diesel, of course PayPal and Tesla thanks to Elon Musk (a disruptive brand himself),
Chipotle for this crazy idea of healthy fast food and Under Armour for fighting the big giants already in
place in the sport business.
SOMETHING TOTALLY NEW
17. ‘1001 ALBUMS’ SELECTION
Even if the influences are clear (Prince,
Jimi Hendrix, John Lennon, Motown
Studios…), you can’t blame the singer to
have raised the level of authenticity to the
maximum with a specific approach e.g.
studio equipments choice. And to have
put his very personal boogie touch to it.
LEARN FROM THE BEST
Lenny Kravitz - ‘Let Love
Rule’ (1989)
T.Rex - ‘Electric
Warrior’ (1971)
Marc Bolan was a true inventor…in
feeling what great elements to borrow to
make incredible music. He was a
visionnaire in a way that he was
understanding what would be the next
step of what was hot at the moment…
never really achieving his wildest dreams.
Gotan Project - ‘La Revancha
del Tango’ (2001)
Tango is the most influential music in
South America (Argentina to be precise)
but there is no nostalgia in here. The aim
is to bring Tango back to life through dub
rhythm and Jamaican down-tempo beats
- a complete reinterpretation of the genre.
18. ‘1001 ALBUMS’ SELECTION
LEARN FROM THE BEST
‘Sittin’ on Top of the World’
‘Let Love Rule’
‘Fear’
‘Mr Cab Driver’
T.Rex - ‘Electric
Warrior’ (1971)
‘Mambo Sun’
‘Cosmic Dancer’
‘Bang a Gong (Get it On)’
‘The Motivator’
‘Rip Off’
Gotan Project - ‘La Revancha
del Tango’ (2001)
‘Queremos Paz’
‘Chunga’s Revenge’
‘Bang a Gong (Get it On)’
‘Last Tango in Paris’
‘Vuelvo al Sur’
Lenny Kravitz - ‘Let Love
Rule’ (1989)
19. MASH-UP TECHNIQUE
LEARN FROM THE BEST
Brands have a lot to learn…from other brands. In this race to be innovative, entrepreneurs don’t often look in the
review-mirror and that might be a mistake. You can revitalise and use mash-up for your brands, to define your
list of solid brands (from different categories), define their strong benefits and attributes and then decode the
‘why behind the what’. This is how you can really understand and develop your idea that you have in mind
without starting from scratch. Well, you don’t have to be the first movers but the best movers.
We can have in mind the brilliant idea behind Shave Dollar Club which combined the quality of shaving
technology (from Gillette mostly) and the new power of online retail. Some might think about Huawei which is
growing very fast by inspiring themselves a lot from iPhone and Samsung in their own style. You understand
clearly that Netflix inspired itself from entertainment companies in other fields like Disney, a brand like
Starbucks getting the basics from coffee shops but making its venues more like a peaceful and delightful
experience (not just for a coffee shot). And in terms of streetwear clothing, a great brand from Asia is A Bathing
Ape, that learned so much from United States lifestyle.
21. ‘1001 ALBUMS’ SELECTION
Under the guidance of his charismatic
front lead Jerry Garcia, The Grateful Dead
did not only transform itself in one of the
most influential bands of the Flower
Power era but also as the precursor of
modern music industry marketing
techniques.
MUSIC IS A GREAT PRODUCT
The Grateful Dead -
‘American Beauty’ (1970)
Britney Spears - ‘…Baby One
More Time’ (1999)
Britney Spears had a major impact on pop
music from her debut album, but also on
popular culture. The singer became
quickly a product, a modern Lolita with all
the stories coming along. Working with
the mass producers Dr Luke and Max
Martin - it says it all.
Sex Pistols - ‘Never mind the
Bollocks’ (1977)
In a grey environment of 70’s Britain, the
Sex Pistols was a kick in the balls. With
style overshadowing substance and
music, the band became iconic for
fashion, culture, lifestyle. The product the
world needed, under the supervision of
the genius Malcolm McLaren
22. ‘1001 ALBUMS’ SELECTION
MUSIC IS A GREAT PRODUCT
‘Box of Rain’
‘Friend of the Devil’
‘Super Magnolia’
‘Candyman’
‘Truckin’’
‘…Baby One More Time’
‘(You Drive Me) Crazy’
‘Sometimes’
‘Soda Pop’
‘The Beat Goes On’
The Grateful Dead -
‘American Beauty’ (1970)
Britney Spears - ‘…Baby One
More Time’ (1999)
‘Holidays in the Sun’
‘God Save the Queen’
‘Anarchy in the UK’
‘Pretty Vacant’
Sex Pistols - ‘Nevermind the
Bollocks’ (1977)
23. MARKETING MACHINE
MUSIC IS A GREAT PRODUCT
Anyone would agree on the importance of marketing, publicity and advertising in the development of a product. Of
course, ‘good advertising can’t make a bad product successful’ but it contributes a lot to have great communication to
make your project well-known and appreciated by the many. It might be the case for a lot of products that may be
quite similar in terms of benefits but they want to emerge from the crowd - we can understand the importance of it for
automotive and FMCG categories. for instance.
The list might be long but we can think about L’Oreal and its well-groomed celebrities all around the world, claiming
that they’re worth it. Snickers owes a lot to the advertising effort that was deployed to make it a truly international
brand. And just to get into more details in tactics, we can feel that Red Bull can handle their drink business because of
their amazing content on extreme sports, bringing up the right values to continue to stand out in the overwhelming
choice of energy drinks.
25. ‘1001 ALBUMS’ SELECTION
Gary Numan had already tasted chart
success but this album was obviously the
paramount of his career. This album
represents a sophisticated brand of new
wave synth-rock, a clear inspiration to
later synth-led groups such as Human
League and Soft Cell.
Kid Rock - ‘Devil without a
Cause’ (1998)
After almost a decade of being snickered
at, Kid Rock would have the last laugh
when issuing his rock n’ roll party animal
album. The timing was just right for this
kind of mix between redneck rap and
rock. The success of a lifetime, no more
after this one.
Laura Nyro - ‘Eli and the
Thirteenth Confession’ (1968)
Considering her underachievement in the
charts, some difficulties in imposing her
style in live performances, Laura Nyro did
not reach a career at the level of her
talent. She left a spiritual legacy with later
singers like Janis Ian, Phoebe Snow and
Tori Amos.
Gary Numan - ‘The Pleasure
Principle’ (1979)
DON’T MISS THIS CHANCE
26. ‘1001 ALBUMS’ SELECTION
‘Metal’
‘Airline’
‘Cars’
‘Engineers’
Gary Numan - ‘The Pleasure
Principle’ (1979)
‘Bawitdaba’
‘Cowboy’
‘Wasting Time’
‘Only God knows Why’
‘F-ck Off’ (with Eminem)
Laura Nyro - ‘Eli and the
Thirteenth Confession’ (1968)
‘Sweet Blindness’
‘Stoned Soul Picnic’
‘Woman’s Blues’
Kid Rock - ‘Devil without a
Cause’ (1998)
DON’T MISS THIS CHANCE
27. ONE-HIT WONDER
DON’T MISS THIS CHANCE
Even when the purpose of a company is to build something durable and growing the business steadily, some
projects might be drowning as the consumers don’t notice. A turn of events, a benefit not really understood by
the consumers on a long-term perspective, a crisis in the management of the brand…so many things can
explain the brands disappearing. Sometimes, the ephemera situation was the point since the beginning,
making money in a fast and furious way, well, we name them ‘fads’ with a lot of excitement around but just a
couple of months on the shelves.
It’s always difficult to remember the brands and the businesses that failed - strongly the human brain is trained
to forget failures quickly and not to remind shameful habits (hand spinners lovers, raise your hand). So, we can
always talk about Napster, the peer-to-peer music platform that was considered infamous since the Metallica
trial and the poor management of the situation. After many changes and buying procedures, the name will
reappear into our lives step by step - not sure we will forget about what happened. Then, everyone got
fascinated about Abercrombie & Fitch that did so much business in fast fashion but quickly became a disaster
in terms of communication and management misconducts. What are the brands you have in mind?
29. ‘1001 ALBUMS’ SELECTION
Ravi Shankar compelled all the classics of
Indian music and became the perfect
ambassador/teacher of the genre (full
explanation for each track). Beyond the
storytelling with The Beatles and others,
he became synonymous with Indian
music all around the world.
THE NAME BEHIND THE EXPERIENCE
Ravi Shankar - ‘The Sounds
of India’ (1968)
This album is a come-back of a tired,
wasted and washed up crooner who just
split up with Ava Gardner. Few years later,
nobody will be ever in the position to
claim any leadership in heart-breaking
melodies and easy-listening music.
Bob Marley and the Wailers -
‘Exodus’ (1977)
Bob Marley was a man of many faces - a
third-world visionary, first-world pop star,
a prophet of national revolution and
messenger of global peace. This album is
the perfect synthesis. And reggae will
always be Bob that others try in vain to
improve upon ever since.
Frank Sinatra - ‘In the Wee
Small Hours’ (1955)
30. ‘1001 ALBUMS’ SELECTION
THE NAME BEHIND THE EXPERIENCE
‘Maru-Bihag’
‘Bhimpalasi
Frank Sinatra - ‘In the Wee
Small Hours’ (1955)
‘Mood Indigo’
‘What is this Thing called Love’
‘I’ll be around’
‘Can’t we be Friends?’
‘When your Lover has Gone’
‘Natural Mystic’
‘The Heathen’
‘Exodus’
‘Jamming’
‘Waiting in Vain’
‘Three Little Birds’
Ravi Shankar - ‘The Sounds
of India’ (1968)
Bob Marley and the Wailers -
‘Exodus’ (1977)
31. CATEGORY LEADER
THE NAME BEHIND THE EXPERIENCE
All the business schools will tell you, you have to become the reference on your market, even better, you have to
create the category that you’ll lead to make sure you create enough value. There will be only few opportunities as
a challenger and almost nothing for the other ones. So, if your brand is synonymous with something specific,
you’re in a good direction to make it happen and perform a success in your business.
We can take easily all the leaders in each category, but some brands are more iconic than others. How not to
think about Barbie when we mention girls’ dolls and entertainment? Do you imagine a day in the office,
organising a brainstorm or a working session, without collecting a pile of Post-it? Would you have the same
pleasure to wake up in the morning and have a breakfast with your family without a big jar of Nutella? And if you
have a limited budget to buy furniture, everybody would advise you to have a look to the Ikea catalogue. And
then, we know the stories of Kleenex or Pampers, being the generic name for any products in their category.
33. ‘1001 ALBUMS’ SELECTION
Doggy Style became the fastest-selling
debut album and the first to enter
Billboard’s chart at #1. Influenced by the
rap scene like Dr Dre and others, this
album is certainly one of a kind that we
still talk about on the rap scene
nowadays.
A BOMBSHELL NOBODY EXPECTED
Snoop Doggy Dog - ‘Doggy
Style’ (1993)
Everything was already said about this
album, it is surrounded by a bunch of
amazing statistics with 40 millions copies
sold for its first release. Seven hits out of 9
tracks. And all the rest about Michael
Jackson became legend very fast. The
peak of his career.
Slipknot came out of nowhere (well…Des
Moines, Iowa) to unleash this concussive
album on the world’s metal heads. Nine
psychopaths in masks took off like a
rocket in US and Europe with a brillant
cacophony of measured mayhem.
Slipknot - ‘Slipknot’ (1999)
Michael Jackson -
‘Thriller’ (1982)
34. ‘1001 ALBUMS’ SELECTION
A BOMBSHELL NOBODY EXPECTED
‘What’s my Name?’
‘Loli Dodi’
‘Serial Killa’
‘Doggystyle’
‘The Next Episode
‘Wanna be Starting’ Something’
‘Thriller’
‘Beat It’
‘Billie Jean’
‘Human Nature’
‘Eyeless’
‘Surfacing’
‘Spit it Out’
‘Wait and Bleed’
Slipknot - ‘Slipknot’ (1999)
Michael Jackson -
‘Thriller’ (1982)
Snoop Doggy Dog - ‘Doggy
Style’ (1993)
35. UNEXPECTED BLAST
A BOMBSHELL NOBODY EXPECTED
It’s one thing to be innovative but it would be another thing to be proposing something that nobody
could ever imagine in their shopping or behaving landscapes? That is really a bet to go this direction but
it can pay-off big time if you strike the right way. Some brands became famous and internationally-
acclaimed while their existence was far to be obvious for marketing specialists.
The first brand that pops up could be Cirque du Soleil, that transformed the world of circus but mostly
the values of entertainment all over the world. A brand that knows no barrier, that takes its values from an
old-fashioned practise but leverages them at the paramount of global entertainment. Grey Goose is
another interesting example. A luxury French vodka made in Cognac. Disruptive, maybe, a little bit of a
crazy bet, for sure. Grey Goose is now the reference in terms of vodka around the world, beating fairly
some Russian and Polish brands in terms of perception of luxury alcoholic brands.
37. ‘1001 ALBUMS’ SELECTION
Tom Wait’s career splits nearly in two and
this album is a corner stone. From
‘pseudo-jazzy kind of period’ to
something more rock. Still, the performer
built up a career without fausse note and
giving each time a refreshing view on epic
and cinematographic ambiant music.
BUILDING UP YOUR CREDENTIALS
Tom Waits -
‘Swordfishtrombones’ (1983)
Radiohead - ‘OK
Computer’ (1997)
Maybe one of the most iconic albums
from Radiohead and certainly a milestone
of their extraordinary and permanent
reinvention through the years (allowing
themselves to forget about having a label
for some years). One of the latest
legendary bands
Led Zeppelin - ‘Physical
Graffiti’ (1975)
After a long series of magnificent albums,
‘Physical Graffiti’ was nevertheless the
most ambitious scope and lusty abandon.
The first album on their own label was a
rich experiment to different emotions and
wide inspirations. A true masterpiece
38. ‘1001 ALBUMS’ SELECTION
‘Underground’
‘Shore Leave’
‘Johnsburg, Illinois’
‘In the Neighborhood’
‘Frank’s Wild Years’
BUILDING UP YOUR CREDENTIALS
Tom Waits -
‘Swordfishtrombones’ (1983)
Radiohead - ‘OK
Computer’ (1997)
‘Paranoid Android’
‘Karma Police’
‘No Surprises’
‘Subterranean Homesick Alien’
Led Zeppelin - ‘Physical
Graffiti’ (1975)
‘Kashmir’
‘In my Time of Dying’
‘The Rover’
‘House of the Holy’
‘In the Light’
39. PROGRESSIVE SCALE-UP
BUILDING UP YOUR CREDENTIALS
We think about the brands for what they achieved, we forget that most of them started with a simple
objective and made it grow constantly through the years. Success is not a sprint, it’s a marathon - it
takes time to be proving your value on your market. And it will go through a step-by-step evolution
of your venture.
Before becoming the international giant in social networking, Facebook just wanted to put students
from Harvard to be in touch and exchange some information about campus life - maybe to find a
girlfriend to Mark Zuckerberg also. Another giant that started with something simple, Amazon
wanted to be the biggest book shop in the world. It was done with ambition, so much that the brand
is the biggest online shop in the world, where you can find whatever you want and be delivered in
the best delays. One vision leads to another statement and helps you to become bigger each time.
40. INNOVATION. ENTERTAINMENT. COMMUNICATION. MARKETING. STORYTELLING.
BUSINESS…WE CAN DISCUSS ABOUT YOUR BRAND OR YOUR PRODUCT STRATEGY.
CONTACT ME ON FRANCK.VINCHON@GMAIL.COM
42. ‘1001 ALBUMS’ SELECTION
For their seventh album, The Bee Gees
decided to construct a conceptual double
album on an epic story. Far away from the
most famous tracks from the band in the
70s, only remembered to be the perfect
machine to dance and have fun.
KEEPING ON THE GREAT WORK
The Bee Gees -
‘Odessa’ (1983)
The Boss has a very consistant career.
After dreaming about concept albums
and other genres, the performer decided
to stick to his winning formula and started
to produce lots of generous albums that
he still plays in the stadiums.
Bruce Springsteen - ‘Born
to Run’ (1975)
Daft Punk -
‘Homework’ (1997)
Daft Punk started with this incredible work
from outer space. And they’ve been very
cautious since, developing projects slowly
but surely to make sure the quality and
the talent of their debut keeps growing in
the right direction.
43. ‘1001 ALBUMS’ SELECTION
‘Edison’
‘Marley Purt Drive’
‘You’ll never See my Face Again’
‘I Laugh in your Face’
KEEPING ON THE GREAT WORK
The Bee Gees -
‘Odessa’ (1983)
Bruce Springsteen - ‘Born
to Run’ (1975)
‘Born to Run’
‘Meeting across the River’
‘She’s the One’
‘Backstreets’
Daft Punk -
‘Homework’ (1997)
‘Revolution 909’
‘Da Funk’
‘Around the World’
‘Teachers’
‘Burnin’’
44. PROGRESSIVE SCALE-UP
KEEPING ON THE GREAT WORK
When a company or a brand has something solid to rely on, nothing can stop this brand from being
successful. Well, maybe, inconstancy might be the main issue you can fall in. That’s why you have to keep
both feet on the floor and continue to deliver the best product/experience all the time, with an accurate
sense of stability and performance. You need to provide a sustainable brand for the people and keep on
building on your forces.
That’s why lots of brands are known or associated with a single world or expression like Volvo and security
or Toyota and quality. The interesting story comes from Sony. the Japanese brand was created to become
the company most known for changing the worldwide image of Japanese products as being of poor quality
(company vision from 1954). Things changed since but Sony never stopped to bring very qualitative
products in synch with people lives, delivering some of the most iconic products in the last few decades.
46. ‘1001 ALBUMS’ SELECTION
John Lennon -
‘Imagine’ (1971)
Public Enemy - ‘Fear of a
Black Planet’ (1990)
‘It takes a nation of millions to hold us
back’ made them heroes but this album
introduced them as real spokesperson of
black people in US. Working with Spike
Lee, talking about Malcolm X, this album
was the most jaw-dropping anti
commercial album to hit the charts.
Rage Against the Machine -
‘Rage Against the
Machine’ (1992)
RATM exploded into mainstream like a
music version of the Anarchist Cookbook,
with a potent mix of metal, rap and leftist
politics. They just wanted to shake
apathetic teenagers into an awareness of
the injustices of capitalism.
The ex-Beatle needed a deep breathe of
utopia, a pinch of hope and deep
engagement. A self-portrait of an artist,
both sensitive and aggressive, insecure
and bold, introspective but socially aware.
He just wanted to change the world.
ENGAGEMENT BEYOND MUSIC
47. ‘1001 ALBUMS’ SELECTION
Public Enemy - ‘Fear of a
Black Planet’ (1990)
‘Revolutionary Revolution’
‘Welcome to the Terrordome’
‘Burn Hollywood Burn’
‘Fear of a Black Planet’
‘Fight the Power’
‘Bombtrack’
‘Killing in the Name’
‘Bullet in the Head’
‘Know your Enemy’
‘Wake Up’
ENGAGEMENT BEYOND MUSIC
Rage Against the Machine -
‘Rage Against the
Machine’ (1992)
John Lennon -
‘Imagine’ (1971)
‘Imagine’
‘Jealous Guy’
‘Gimme some Truth’
‘Oh my Love’
‘How?’
48. STANDING FOR SOMETHING
ENGAGEMENT BEYOND MUSIC
What makes a brand valuable nowadays is the capacity to build something on a strong purpose and a clear
understanding of the world. Brands should not be disconnected from the environment they live in, they should embrace
it and face the different realities of our lives. The young generation likes to know what their brands believe in, what they
stand for. It creates more meaning behind their purchase. Engagement for a brand has everything to gain even if you feel
some people will not like it, you will gain some traction from another side of the consumers.
A brand wanted to break the holdings, the hegemony of the big companies, imposing their points of view and obviously
charging the people far too much. Now Virgin is definitely a holding as well but was always fighting for the best options
for the consumers, entering many categories with same envy and motivation. Boots was always refusing to promote
products with animal testing, pointing some possible irregularities in some providers’ practice. In a different tone,
Pampers is doing everything to be associated to the development of children on a global level, proposing products to
help children to grow harmoniously. Their mother brand, Procter&Gamble, is joining and supporting the moms
everywhere in their duties and sometimes in the lack of consideration they receive for the hard work. They are celebrated
for the the love and the success they create for their children, which is grandly associated with their own achievement.
50. ‘1001 ALBUMS’ SELECTION
A 24-year-old Miles Davis realises he is
wasting time to try to replicate prevues
great jazzmen. His recipe is to reconstruct
bebop’s vocabulary into a fresh
improvisational space. And peace for him,
this is the first album as a leader.
RARE, EXQUISITE AND UNIQUE
Miles Davis - ‘Birth of the
Cool’ (1957)
Brian Eno - ‘Another Green
World’ (1975)
Brian Eno was everywhere and very rare.
His third solo album when, immobilised
after a car accident, he discovered the
atmospheric properties of music. An art
school student became one of the most
interesting musician/producer of the
recent history.
Antony and the Johnsons -
‘I am a Bird Now’ (2005)
Just expect to leave what you were
planning to do for the next 35 minutes.
This pop music is coming from a place
you’ve never experienced, though rooted
in Velvet Underground, Brian Ferry or
Nina Simone. Well, can we possibly
imagine a unique mix of influences like
that?
51. ‘1001 ALBUMS’ SELECTION
‘Move’
‘Jeru’
‘Venus de Milo’
‘Budo’
‘Boplicity’
RARE, EXQUISITE AND UNIQUE
Miles Davis - ‘Birth of the
Cool’ (1957)
Brian Eno - ‘Another Green
World’ (1975)
‘Sky Saw’
‘St Elmo’s Fire’
‘I’ll come Running’
‘Sombre Reptiles’
‘Zawinal/Lava’
Antony and the Johnsons -
‘I am a Bird Now’ (2005)
‘Hope there’s Someone’
‘For Today I am a Bouy’
‘You are my Sister’
‘Fistful of Love’
‘Free at Last’
52. PREMIUM POSITIONING
RARE, EXQUISITE AND UNIQUE
We will tap here in the world of luxury and premium goods. The phenomenon of scarcity and intimacy is really a
big leverage for these brands that we know since a long time without knowing perfectly their products. We
believe they are not for us, they’re too far from our possibilities…well the world of luxury is changing fast, trying
to attract new consumers into their exquisite world. But, anyway, the level of crafting and the storytelling they
created for our imagination will always keep them differentiated from other brands.
So we can name few of them, each building their own territory and trying to bring something really rare into
people’s life. Louis Vuitton brought us a world of travelling for their suitcases, populated by extremely refined
objects and worldwide celebrities. On another tone, Gucci brings us the best of Italian joviality and lifestyle
through their attractive accessorise or fragrances. Each of those brands are bringing something exquisite and
achieve to make us part of something really special. This is the price of luxury that is redefining itself everyday but
still plays with a lot of specific codes and references. Not pleasing everybody but enchanting the happy few.
54. KEEP CHANGING YOUR GAME
David Bowie - ‘Hunky
Dory’ (1971)
This album or another, the singer
reinvented himself constantly since his
debut. He built up a style, an attitude and
a talent that he will nurture until the end,
piling up numerous personalities that
were only one unique David Bowie (with
8 albums making the list).
Elvis Costello and the
Attractions - ‘Blood and
Chocolate’ (1986)
Elvis Costello is one of the rare artists to
have delivered masterpieces over several
decades, reinventing himself all the time.
There is a catch Costello but he is
comfortable from garage rock to sixties
pop, with melancholy or darker melodies.
Prince - ‘Sign o’ the
Times’ (1987)
Mystery surrounds this album. So many
changes happened to Prince (band,
names…) that we don’t even know how
this trackless survived through the years
as a classic. It started as well to create
some tensions with the label which will
lead to the story that we all know.
‘1001 ALBUMS’ SELECTION
55. ‘1001 ALBUMS’ SELECTION
KEEP CHANGING YOUR GAME
David Bowie - ‘Hunky
Dory’ (1971)
‘Changes’
‘Life on Mars?’
‘Quicksand’
‘Queen Bitch’
‘The Bewlay Brothers’
Elvis Costello and the
Attractions - ‘Blood and
Chocolate’ (1986)
‘Uncomplicated’
‘Tokyo Storm Warning’
‘I Want You’
‘Battered Old Bird’
Prince - ‘Sign o’ the
Times’ (1987)
‘Ballad of Dorothy Parker’
‘If I was your Girlfriend’
‘The Cross’
‘Sign o’ the Times’
‘It’s gonna be a Beautiful Night’
56. VERSATILE POWER
KEEP CHANGING YOUR GAME
A brand or an company is a moving structure, in the need of evolution everyday. You have to reinvent yourself all
the time, even more in the world that is proposing so many new things on a regular basis. Brands should be
honest and fair with their values and their structure but they have to adapt all the time to keep the interest of the
consumers as their lives, their expectations change all the time. People change, times change so the brands do.
Fast fashion industry understood that before anybody else as they have to dress us for an ever-changing world.
Zara aimed to bring us the style of the hi-end brands in an affordable manners, keeping several collections wave
per year to fit in the best way our appetite for style and novelty. Evian is also feeling the vibes by inviting
different artists to design their bottles every year. Their brand is solid but opens for versatility and surprise all the
time. A lot of brands change their logo but they keep their values and mission, we have a lot of exemples but GE,
Shell, Microsoft, Walmart can be noticed.
58. ‘1001 ALBUMS’ SELECTION
REBOUNDING TO THE TOP
Aerosmith - ‘Pump’ (1989)
Aerosmith was out of hell - drugs, excess,
depression. Now, they could give again
the best of inspiration with Led Zeppelin-
inspired tracks and a very inspired cover
to tell all the other cool bands they were
back.
Frank Black - ‘Teenager of
the Year’ (1994)
In the late 80s and early 90s, the Pixies
pioneered a sound and style that came to
define alternative rock. When the group
split, we thought it was over for the
members of this stellar band. Frank Black
came back as strong as a teenager to
deliver this album.
Cat Stevens- ‘Tea for a
Tillerman’ (1970)
Cat Stevens became a global star with this
fourth album. Seven years later, he
became muslim and dedicated his life to
spirituality. He came back on the stage
since few years and people are still in love
with his own tunes, making him a
reference of the 70s.
59. ‘1001 ALBUMS’ SELECTION
REBOUNDING TO THE TOP
‘Young Lust’
‘Going Down/Love in the Elevator’
‘Dulcimer Stomp/The Other Side’
‘Water Song/Janie’s Got a Gun’
‘What it Takes’
Aerosmith - ‘Pump’ (1989)
Frank Black - ‘Teenager of
the Year’ (1994)
‘Speedy Marie’
‘Thalassocracy’
‘Whatever happened to Pong?’
‘Ole Mullholland’
‘Headache’
Cat Stevens- ‘Tea for a
Tillerman’ (1970)
‘Father and Son’
‘But I might Die Tonight’
‘Wild World’
‘ On the Way to Find Out’
60. COME-BACK FORTUNE
REBOUNDING TO THE TOP
The lifecycle of a brand is always a challenge to handle, bad things can happen on the way up. Well, a lot of them
disappeared very quickly. But some of them find their second breathe to come back even stronger and competitive on
their market.
The 90s were not easy for Adidas with a lot of changes in their management and in their business structure. The brand
was suffering a lot until they find the right recipe, mostly coming from Adidas Originals and this growing trend of
nostalgia even for the youngest part of the audience. Old Spice was a dying brand that P&G wanted to get rid of, a
couple of amazing advertising based on incredible insights, made this brand cool again for everybody… a genius
come-back for this brand which was associated with old-fashioned people. Even Kodak is back on tracks - well, we
don’t know yet. Few days ago, they announced the launch of a crypto-currency and their market share took a +44%.
Nobody knows how it will look like but it gives some hope for this brand that completely missed the digital revolution.
62. ‘1001 ALBUMS’ SELECTION
COLLABORATING WITH THE BEST
Iggy Pop - ‘The Idiot’ (1977)
In the eight years playing with the
Stooges, Iggy Pop burned brighter and
fallen more than any other artist of his
generation. Until David Bowie pulled
together a band and brought Pop to
Berlin to kick-off a new career for the
Iguana.
Madonna - ‘Music’ (2000)
Madonna had always the talent to
reinvent herself through collaborations.
Music was the album of the french pop
artist Mirwais that gave a new breathe to
the long-acclaimed singer. Other albums
highlighted some other great producers
that shined thanks to the charisma of the
Queen of Pop.
Stan Getz and Joao Gilberto
- ‘Getz/Gilberto’ (1963)
Stan Getz, after his album ‘Jazz Samba’
with Charlie Bird, keeps on exploring
America’s love affair with Latin American
music. He was the only gringo in the band
and achieved to immerse himself in a
fantastic atmosphere to continue to
nurture the genre.
63. ‘1001 ALBUMS’ SELECTION
COLLABORATING WITH THE BEST
Madonna - ‘Music’ (2000)
‘Music’
‘Impressive Instant’
‘Don’t tell me’
‘What it Feels like for a Girl’
‘Nightclubbing’
‘Funtime’
‘China Girl’
‘Dum Dum Boys’
Iggy Pop - ‘The Idiot’ (1977)
Stan Getz and Joao Gilberto
- ‘Getz/Gilberto’ (1963)
‘The Girl from Ipanema’
‘Doralice’
‘Desafinado (Off Key)’
‘Corcovado (Quiet Nights of Quiet Stars)’
‘O Grande Amor’
64. PARTNERSHIP FOCUS
COLLABORATING WITH THE BEST
Most of the time, you can’t really win alone. You need to collaborate with other major names to find the
elevation you need and attract the consumers. You just have to find the right brands that will help you to
develop and convey your beliefs and your values… making sure you get where you want.
Nothing was as successful as the collaboration between Nike and Michael Jordan to reboot the brand
in the 80s. The collection that was designed for the occasion was supposed to last couple of years, it’s
been a couple of decades that dozens of models were launched with great success (for most of them).
H&M is inviting a lot of celebrities as well to spice up their usual collections - from Madonna to
Alexander Wang. But also brands can collaborate to provide new experiences. Apple and Nike again
did great in the development of Nike+ and the community of runners all around the world, through
different devices and tools.
66. ‘1001 ALBUMS’ SELECTION
GETTING BIGGER THAN LIFE
We would be able to name few albums
that experienced a gloriously inconsistent
career. We remember that this album was
the starting point of Bono building his
army of followers and believers through
his earnest preacher-man attitudes and
the starting point of the full-energised
and engaged stadium concerts
U2 - ‘The Joshua Tree’ (1987) Pink Floyd - ‘The Wall’ (1979)
Jean Michel Jarre -
‘Oxygene’ (1976)
Always socially aloof from their
contemporaries, The Floyd sought to
express their alienation from their
audience. A concept album about a
disillusioned pop star who wants to
become a Nazi leader (with an incredible
motion picture). Not even talking about
the grandiose shows in the stadiums.
This album was a template for
otherworldly soundscapes, a parallel
universe that inspired the electronica
movement. Jarre is a scientist but turned
into a massive worldwide entertainer. Ask
those who attend one of his concerts
somewhere in the world.
67. ‘1001 ALBUMS’ SELECTION
GETTING BIGGER THAN LIFE
‘Where the Streets have no Name’
‘I still haven’t Found what I’m Looking for’
‘With or Without you’
‘Bullet the Blue Sky’
‘In God’s Country’
‘Exit’
U2 - ‘The Joshua Tree’ (1987) Pink Floyd - ‘The Wall’ (1979)
Jean Michel Jarre -
‘Oxygene’ (1976)
‘Another Brick in the Wall pt. II’
‘Mother’
‘Hey You’
‘Nobody Home’
‘Is there Anybody out there?’
‘Comfortably Numb’
‘Oxygene Part 1’
‘Oxygene Part 2’
‘Oxygene Part 4’
‘Oxygene Part 6’
68. SHOW BUSINESS
GETTING BIGGER THAN LIFE
Some brands just got under our skin, they are part of our life…we want it or not. They’re just belonging to our pop
culture, part of our entertainment, a bright side in our daily lives. These brands are just delivering something special but
also achieve to integrate themselves through many touch points. They deliver their specificities through many different
formats and experiences, something we’re happy to be part of.
It all started with a mouse, but Disney built an empire of entertainment from the films to the attraction parks, through TV
and toys for children. Everybody has something from Disney at home - they even propose a more mature environment
with the Pixar Studios that they own with Apple. Lego was a desperate brand few years ago, just a pile of bricks
without soul. Now, the Danish brand is a multinational proposing content, websites, films, professional methodologies…
only for one purpose, to stimulate the imagination of the people. A fantastic change in the way they managed the
brand. In the battle with Coca-Cola, Pepsi is the entertainer, the ‘bigger than life’ experience provider with the music,
the football and the celebrities. It all looks that they step on Coke territories but they always try to make it with more
panache and scale. Pepsi can enjoy their challenger attitude and the possibility to do it brighter and bolder.
69. KEYNOTE SPEAKER, STRATEGIST, CONSULTANT, ENTREPRENEUR…WE CAN
CERTAINLY COLLABORATE FURTHER.
CONTACT ME ON FRANCK.VINCHON@GMAIL.COM
70. BUSINESS STRATEGY
NOT A PERFECT PLAN, MORE LIKE A MELODY
Business strategy is never a flawless path, always a surprising and
unexpected journey. Mostly like composing and crafting a music album. We
have to agree on the following:
• The selection of albums can give you another feeling, depending on your
culture or background. Business is the same, be clear to be understood
but also let it go to your instincts.
• It may start in a certain way and has to pivot quickly to something else.
You must trust your inspiration and the environment. You just have to be
true to yourself.
• The real successful brands are often ticking the boxes of many of the
examples up here. You have to combine talented approaches to become
a leader in your category.
• We often say that entrepreneurs are the new rock stars. I definitely
disagree. But that might be a presentation for those who believe in it.
Proud not to have put any Beatles or Rolling Stones, they are just the references
for everybody. Not happy to miss space for many other masterpieces