a group of people who
together work to achieve
a common goal.
In order to work together efficiently, the group must find the best way to organize the work that needs to be done in order to meet the goals of the organization
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
CHAPTER ORGANIZING.ppt
1.
2. What do we get if we could
organize something in sequence?
3. ORGANIZING
Arrange and relate the work, so that it can be done
efficiently by people – Specifically :
Ensure that important work is done,
Provide continuity
Promote growth and diversification
Encourage teamwork, and
Stimulate creativity
4. ORGANIZATION a group of people who
together work to achieve
a common goal.
In order to work together efficiently, the group
must find the best way to organize the work that
needs to be done in order to meet the goals of
the organization
5. ORGANIZATIONAL STRUCTURE
Organizational structure is a system used to define a
hierarchy within an organization.
It identifies each job, its function and where it reports to
within the organization.
Structure is developed to establish how an organization
operates and assists an organization in obtaining its goals
to allow for future growth.
The structure is illustrated using an organizational chart.