This document provides a SWOT analysis for establishing a new study center in a competitive market. It analyzes the center's potential for business growth through revenue and recognition growth, and consistent stability through smooth operations and control over competition. It evaluates the target student population and academic environment, existing competition, and develops a strategy to establish the center's brand, product offerings, location, pricing, and promotion plan. A SWOT analysis identifies the center's strengths in brand support, study materials, track record, and faculty, as well as weaknesses in market familiarity and image for a new institute. Opportunities include expansion, increased students, and controlling competition. Threats are the impact of existing competition on student enrollment.

1. SWOT analysis for establishing a new
study centre in a city having
competitive market scenario.
Presentation by
Aniruddh Gauttam

2. Establishment of purpose of
study and methodology
Business Growth
• Revenue Growth
• Recognition Growth
Consistent Stability
• Smooth operation
• Control over competition
Brand Support
• Increased Results
• Increased Value

3. Establishment of purpose of
study and methodology
• Availability of target
students
• Environment of Study
• Academic past of city
• Average Fee Structure
Potential
Evaluation
• Type of existing
competition
• Potential of
competition
• Future profile of them
Competition
Mapping
• Establishment of 4 P’s
• Enter in the City
Strategy
Formulation

4. Potential Evaluation
• School potential of City
• Catchment area potential
Availability of target
students
• Satisfaction level of schools
• Quality of academic delivery
Environment of Study
• Analysis of existing Institutes
• Analysis of existing ResultsAcademic past of city
• Analysis of existing fee structure
• Study of existing payment patternAverage Fee Structure
ScopeStudy

5. Competition Mapping
• Organized or unorganized
• Ethical or unethical
Type of existing
competition
• Satisfaction level of students
• Quality of academic delivery
• Brand & Faculty strength
• Analysis of USP’s & weakness
• Faculty poaching possibility
Potential of
competition
• Forecasting of counter strategy
• Forecasting of expansion plan
Future profile of
competition
ResistanceStudy

6. Strategy Formulation
Establishment of 4 P’s
Product Selection
IIT-JEE/
AIEEE/Pre-
Medical/ PCCP
Place Selection
Selection of
strategically
helpful locations
for centre
Price Determination
Strategically decided
fee plans for price
war/ premium
creation
Promotion Plan
Focused and
communicative
promo with
back up

7. • To Minimize Risk• To Explore New
Horizon
• To Convert them
in Strength
• To Optimize the
Gain
Strength Weakness
ThreatOpportunity

8. • To Optimize
the Gain
Strength
Brand
SupportBest
Study
Material
Excellent
Track
Record
Expert faculty
and
Management
Competent
Methodology

9. • To Convert
them in to
the StrengthWeakness
Unavailability of
reference market
New Institute’s
Image

10. • To Explore
New Horizon
Opportunity
Scope for
expansion
Increase in
student base
Platform for
new course
Control over
competition
Prevent the
growth of
competition
Checkpoint
for new
competition
Achievement
of Economics
of scale
Resource
optimization
at lower cost
Increase in
threshold
capacity

11. To Minimize Risk
Threat
Impact on
Kota flow

12. Best Team
Correct
Decision
Timely
Action
Establishment of Successful Centre

13. Thank You.