Business plan on online tailor shop for women

1. A presentation on
OnlineTailor Shop forWomen
Business Plan of

2. CONTENTS
 Executive summary
 Objective
 Value PropositionWorksheet
 Market Research
 Competitors
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 Marketing Strategy
 Promotion
 SWOT analysis
 Financial Plan
 Future Improvement

3. Executive summary
We are introducing a business plan where we are bringing an Online
Tailor shop for women.
After having online orders our skillful & trained agents (female) will be
sent to their places to communicate, take measurements as per their
selected design to make dresses.
During the delivery of the desired dresses we will reach to their places
again & the full payment will be clarified.
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4. Objectives
The aim of ourOnlineTailor Shop is to bring tailor shop at the doorstep
of customer. So that they can avoid
▪ the unbearable, uncertain traffic jam
▪ carrying 4/5 bags of cloths & samples
▪ the botheration of finding the best fitted tailor in any location
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5. Value Proposition Worksheet
▪ Product: Tailoring service
▪ Customers:Women of any ages of Dhaka city who are aware of the
use of online service
▪ Statement of benefit: Easily available tailoring service
▪ Unlike: Online ordering, sending agents for taking measurement
▪ Our Service: Tailoring service at customers doorstep
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6. Market Research
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customer time lose in a regular tailor shop
How much time it takes to reach to the tailor shop
How much time have to wait before placing an order there

7. Market Research
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-TAILOR
SHOP
-CUSTOMER
 Data analysis
What designs
people want Analyzing
What designs
are available
Create
Design
Catalog

8. Competitors
▪ Present tailor shops
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9. Marketing Strategy
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 Focusing on the positive sides of online
ordering
 Sending agents for taking measurement
 Committed after sales service
 Offering new designs

10. Marketing Strategy
▪ Product & price:
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11. Marketing Strategy
▪ Places
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12. Promotion
▪ Online promotion through social sites
▪ Sponsorship on girls festivals
▪ Distribution of leaflet at specific places
▪ Attractive Package offers
▪ Sticking Posters
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13. SWOT analysis
▪ Strengths
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Availability
Strengths
Skilled
employees
Innovativeness
Product
verity
Female
Agents
 Weakness
Lack of
interactivity
Negative
perceptions

14. SWOT analysis
▪ Opportunities
▪ Expanding the market
▪ More innovative design
▪ Improvement of ads
▪ Threats
-Presence of local tailor shops
-Pricing competitions
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15. Financial Plan
▪ Fixed cost
-House Rent
-Website built
-Machine & vehicle purchase
-Marketing cost
-Utility , logistics, Maintenance, transportation & others
▪ Variable cost
-Workers salary
-Raw materials
-Others 15

16. Financial Plan (contd.)
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1000000.00
2000000.00
3000000.00
4000000.00
5000000.00
6000000.00
7000000.00
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BREAK EVEN ANALYSIS
Fixed Cost Variable Cost Sales Total Cost

17. Future Improvement
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