The target audience for the media product is 16-25 year olds, with a median age of 24. The audience is primarily located in London and will be able to purchase the magazine in shops near homes and transportation hubs. While the models featured are black, the content of the magazine is meant to be relatable for people of all races interested in genres like grime, R&B, and rap music. The styles portrayed by the models reflect current youth trends and the subculture of young music fans.

1. QUESTION 4
W H O W O U L D B E T H E
A U D I E N C E F O R Y O U R
M E D I A P R O D U C T ?
A N I A B I S S E T T E

2. 16 – 25
Median Age 24
This is because my target audience will desirably be
able to relate to the content of my magazine as well
as the language used. The type of content I will
include will about the UK music scene, including
grime and R’n’B music is beginning to become
increasingly popular with older teens as well as
young adults. Grime is becoming a very respected
aspect of the youth culture,espically in the UK but
over time this has grown towards the American
scene making it almost a new trend that has swept
the world.

3. Male 70%
Female 30%
I think there Is a large percentage
difference due to the type of content
included in my magazine. It would
stereotypically appeal more to a male
audience as many male artists will be
included, who are very popurlar.My
magazine may also appeal to more
males due to the visual appeal of the
female models on the pages.

4. I estimate a large part of the readers of urban age to be
living within London,espically those have some access to
very developed areas of London, such as the city as they
will be able to purchase my magazine in shops such as
WHSmith & HMV as well as corner shops near a large
amount of homes-making my magazine accessible for
literally anybody. These will be normally found near train
stations and air ports. As I estimated a large portion of my
readers to still be within education.

5. As the UK is one of the most diverse countries in the
world,espically London, all races are at access to everything at
anytime. My magazine is focused on all races, even though
the models are of black ethnicity, the magazine is relatable for
anyone of the same class and anyone who is interested in this
type of content. Both UK and American rap and R’n’B music is
very popular and many lovers of this genre of music are
worldwide, therefore the people who would read this
magazine due to their interest in this music would be any
race. These genres are not stimulated at just one race but can
also be seen as multi-cultural.

6. The attire of my model is also relevant to targeting
my desired audience as it will relate to the social
trends of young people and will relate to the
subculture of young people who enjoy music of
this type. The attire of my models were influenced
by the social trends today such as camouflage
print, khaki and even crop tops. I think especially
as my magazine is all about music and fashion, the
clothing of my models will reflect the type of
people that will read my magazine as this is what a
majority of young people within the age range of
my estimated demographics .
The attire of my models also reflects the age of my
audience. The looks and clothing of the models give an
insight of the age range of my readers.