Palanan Essay

Palanan Essay
Palanan is a barangay located in Makati City. What makes this area interesting is that it is situated
between places of interest like Manila and Pasay City. And because of its location, it grants travelers
an easy access to and from numerous cities.
At a Glance
Palanan is one of the 7 barangays that composes Makati's Westside cluster. Because of Palanan's
barangay status, its surroundings is a mixture of residential and commercial properties. Apart from
the houses that are built right next to each other, there are dozens of basketball courts and day care
centers scattered around the area. Additionally, schools (both public and private) can also be seen
along the roads. The biggest landmark in Palanan, however, would be the Cash & Carry Mall at
Filmore st.
How to Go
Byland transportation
Since the city of Makati has neither a port nor airline, getting to Palanan by land is the only option
you have. The quickest way to get to Palanan from Manila is to take a taxi, Grab, or Uber. You can
also take the Philippine National ... Show more content on Helpwriting.net ...
Makati and Manila are nearby, and there is no doubt that these cities are riddled with malls and other
shops. Each type of mall caters to a specific consumer, so the prices of their items and the variations
of their stalls differ. If you are looking for consumer–friendly prices, go to malls like SM City
Manila, SM Makati, or The Landmark. For high–end items, visit malls such as Century City Malls,
Greenbelt, or SM Mall of Asia. If you want to stay within Palanan's boundary there is the Cash &
Carry along Filmore st. if you wish to get groceries nearby. There is also the Legazpi Sunday Market
at Herrera st. cor Legazpi and Salcedo V.A Rufino. Open every Sunday, this market offers visitors an
international atmosphere within a small parking lot. You can eat dishes coming from Indonesia,
France, Germany, and the Philippines, as well as shop for items and trinkets to bring
... Get more on HelpWriting.net ...

Advertising and Promotion Essay 2
Advertising is producing information for promoting the sale of products or services while promotion
is an advancement of a product or a point of view through publicity or advertising whereas trend is
defined as a general direction in which something is developing or changing according to time line.
There are differences between advertising and promotion despite the fact that both of these
marketing tools use many of the same techniques and apply it for the very similar ends. Primary
objective of advertising is to create an enduring brand image while for promotion; it is to get sales
quickly or to induce trial. Also, advertising is used to increase sales in a long term and it is vice
versa for promotion. Advertising is not personal but ... Show more content on Helpwriting.net ...
This offers last until December 2011. Furthermore, each month, a customer will have the chance to
win a Blackberry Curve 9300 by paying their bills online.
Maxis is currently the organizer of Maroon 5 concert this upcoming April and in order to promote its
services, this company is offering HTC (Hit The Cell) phones at a lower price. Not only that, each
purchaser will get a free ticket worth RM255. For current Maxis customer or people who already
own a HTC phone, they can enjoy discount from 5%–10% on Maroon 5 tickets just by showing the
'My Maxis' logo on mobile screen or flashing HTC device at authorized Ticket pro outlets. In
addition, for anyone who sign up for any Maxis Value plan, Value First or Supplementary Lines,
they will stand a chance to get a Blackberry phones at the postpaid prices.
At this time, Digi is giving away a Honda City weekly and Apple iPads or WayWay GPS units daily
in the 'Senang–senang Menang' contest for its customers. All they have to do is subscribe the Digi's
SMS content. Besides that, customers can stand a chance to win a snazzy pair of sunglasses from
Taio Cruz's own fashion label which is imported all the way from the UK when they send this singer
latest hit, 'Higher' to other Digi's users as CallerTunes Gift. The more they send, the higher the
chances of them to win the prize.
Advertising and promotion is linked with sales

Business Strategy Comparison: Zara and HandM
D H&
GROUP NO.–14
GROUP MEMBER NAME–Saloni Khandelwal, Deepankar Kothari, Rohit Modi, Namita S Rai
TOPIC–WOMEN GARMENTS
THE TWO MAJOR GLOBAL PLAYERS– ZARAAND H&M
PRODUCT–T–SHIRT
COUNTRY– UK
Zara
History of Zara
Marked as the first prestigious venture of the Inditex group the first store of Zara, the chain of
Spanish fashion stores came into reality on central A Coruna Street in 1975. In 1985, Amancio
Ortega integrated Zara in a new holding company, Industria de Diseno Textil, INDITEX S.A.
The Zara fashion concept was well received by the public later in 1976, allowing it to expand its
network of stores to the other main Spanish cities.
During 1981–1988 with the growing popularity Zara started new ventures by ... Show more content
on Helpwriting.net ...
Their cost advantage and ability to maintain brand recognition and customer loyalty are essential
elements of Zara's capabilities that build value in the company.
The success path – Segmentation, Targeting and Positioning * Positioned as a fast fashion brand
globally, Zara, targets the mid–market. * Zara 's core TG in the country consists of people familiar
with the brand much before it entered the country. They are well travelled and aware about global
fashion trends * High import duties ensure that the pricing of Zara remains premium * Does not
invest in advertising, and largely relies on PR * It has clearly chosen the locations – high–end malls
– where its core target group, that is, the upper middle class is surely present
Zara 's Strategy for Growth and Positioning
Zara believes in Zero advertising. It would rather spend on store expansion than to advertise.
However, the minimally advertise in fashion magazines. The rationale behind this is the quick
turnaround of store display, which is around 4 weeks, which renders advertising an unnecessary
cost. Also, Zara concentrates on efficient design to market cycle and focus on showcasing large
number of designs annually. The workforce in Zara is essential to its success right from the
production to the store level as the feedback generated about fashion performance at store is
percolated to the designer and

Trung Nguyen Internation Business
Group: 2
Team: Baby Bamboo
International Business Plan
RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed Subject Code: |
BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: |
RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN |
File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_Plan.docx |
Student name: | Tran Hong TriNguyen Van ThanhBui Thi Xuan MaiLe Xuan PhongPhan Hong An |
Student Number: | S3246017S3245939S3258207S3220673S3256179 | Student Email Address: | ...
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In particular, there are 5 main competitors that Trung Nguyen has to consider mostly: Turabo café,
Starbucks, Costa Coffee, Bourbon and Gloria Jean's Coffee. Moreover, in term of analyzing market,
the SWOT analysis will come up to present a critical situation for Trung Nguyen Company.
Fourthly, after analyzing about the business environment, we will look at the Global Competing
Strategy. Here, the project will set objectives for 3 years in term of marketing which must be in
SMART standard. Then, there different entry modes will be proposed for Trung Nguyen company
while expanding its business into Romania market: Joint Venture, Direct Ownership and
Franchising. Each entry mode will be considered about pros and cons, after that, decision making
Matrix will be established in order to compare and make a decision for the best selection of entry
mode for Trung Nguyen: Franchising. This solution seems to be a the most appropriate strategy for
Trung Nguyen Company while go to Romania since it would contribute the highest product quality
standard, the lowest investment capital and the best brand equity management (comparing to the rest
2 options: Joint Venture and Direct Ownership). Moreover, many marketing strategies for
segmentation, targeting and positioning will be coming up next in order to support for the entry
mode strategies and many sections above.
Next, budget for

Consumer Behaviour Essay
Table of Contents ABSTRACT 6 INTRODUCTION 7 ABOUT THE COMPANY 7 ABOUT THE
INDUSTRY 8 CONSUMER BEHAVIOR 9 LITERATURE REVIEW 12 WHY THIS PROJECT 13
OBJECTIVES 13 RESEARCH PROCESS 14 METHODOLOGY 15 RESULTS/FINDINGS 16
DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19
DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES
PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW
FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40
SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE–1 43 ANNEXURE–
2 44 ANNEXURE–3 – QUESTIONNAIRE 45 REFERENCES 48
ABSTRACT
My project that is "Consumer behavior for mobile phones" is basically is a market research ... Show
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This has been possible by leveraging on the Videocon equity and by bringing great value proposition
for consumers through exciting, trendy and futuristic range of products and services. Videocon
mobile phones currently have a pan India presence with offices in all 4 zones. This combined with
the heritage and consumer–centric business approach makes them confidently look forward to a
position of leadership within a year's time.
ABOUT THE INDUSTRY
India is the second largest mobile handset market in the world after China and is poised to become a
much larger market. The steady rise in the income levels of India's growing middle class means that
more people can afford mobile service. In addition, more and more people are opting for higher end
devices such as Smartphone especially as a younger generation increasingly relies on mobile phones
for Internet access and data usage. This demand will likely lead to a surge in Smartphone sales in
India. The Smartphone market is also fueled by the recent launch of 3G services, which is expected
to

Business in Singapore
Doing Business in Singapore
DOING BUSINESS IN SINGAPORE
1
CONTENTS
3 4 11 FOREWORD INTRODUCTION – Getting to know Singapore OVERVIEW OF LEGAL
ENVIRONMENT – Legal Framework – Handling Civil Disputes – Employment – Immigration –
Competition Act – Singapore's Free Trade Agreement (FTAs) STARTING A BUSINESS BANKING
RELATIONSHIP IN SINGAPORE – Introduction to the Financial Landscape in Singapore –
Banking in Singapore – Business Credit Facilities – Business Protection TYPES OF BUSINESS
ORGANISATIONS – Sole Proprietorships and General Partnerships – Limited Liability
Partnerships – Limited Partnerships – Companies – Joint Ventures – Foreign Companies –
Representative Offices – Incorporating a Company – Annual Requirements for ... Show more
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Geography
Singapore is an island that lies just off the southern tip of the Malay Peninsula between the South
China Sea and the Indian Ocean. Its strategic location on major sea lanes has provided the country
with an economic importance in Southeast Asia. Singapore is often considered as a base for global
enterprises looking to expand into Asia and Asian enterprises looking for global connectivity.
Located at the heart of Asia, Singapore is sitting at the centre of business opportunities. Having the
four key attributes – Trust, Knowledge, Connected and Life, Singapore is being positioned as an
ideal city to Work, Live and Play. Singapore was ranked first in Mercer's Quality of Living Survey
2009.
ii. Working in Singapore
Singapore has a capitalised mixed economy. Having strong international trade links, Singapore
possesses one of the most open economies for international trade and investment. Singapore offers
foreign investors a pro–business environment, excellent infrastructure, highly–skilled and
cosmopolitan labour force, and a robust legal/judicial system. These competitive factors have set
Singapore apart from other locations, winning several accolades including: § The world's easiest
place to do business (Doing Business 2011 Report, World Bank); § Best Business Environment in
Asia Pacific and world–wide (Country Forecasts, December 2009, Economist Intelligence Unit); §
World leader in foreign trade and investment (The

A Comparative Study Between Airtel and Vodafone Users in...
A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF
MUMBAI.
The Indian telecommunications Network with 250m telephone connections is the fifth largest in the
world and is the second largest among the emerging economies of Asia. Today it is the fastest
growing market in the world and represents unique opportunities for UK companies in the stagnant
global scenario.
Tele–density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006
and 10.5% in 2007 and is set to increase to 20% in the next five years beating the Govt. target by
three years. Accordingly, India requires incremental investments of USD 20–25 billion for the next
five years.
Private operators have made mobile telephony the fastest ... Show more content on Helpwriting.net
...
Category B circles of Kerala, Punjab, Haryana, Uttar Pradesh (West), Uttar Pradesh (East),
Rajasthan, Madhya Pradesh and West Bengal recorded a jump of 10.69%, with a total base of 33.74
lakh subscribers. Circle C has reported 12.74 % growth with subscriber numbers jumping to
5.08 lakh. Among the metros, while Mumbai added 1,63,180 subscribers, higher than the 1,58,646
added by Delhi, the Capital's cellular subscriber base of over 80 lakh is still higher than Mumbai's
66.89 lakh. While the cellular industry has been on roll for the first three quarters of the previous
financial year with an average of 16.75 lakh monthly additions in the third quarter, the first two
months of 2007 had seen the growth slowing down.
STATEMENT OF PROBLEM
A buying pattern of Indian consumers from monopoly market to the oligopoly laid us think the
behavioral shift of Indian customer.
Consumer research is the method used to study consumer behavior; it takes place at every phase of
the consumption or usage process; before the purchase, during the purchase, and after the purchase.
Study shows that buyers have their specific reasons for buying the product. Problem identified is the
level of consumer's satisfaction of airtel and Vodafone in city of Mumbai. Brand loyalty is the pain
area which is considered to retain the customer. A marketing manager would like to know how
consumer behavior will help him design better

Van Heusen Essay
1. About Van Heusen
The best–selling dress shirt brand in the world, Van Heusen has been associated with stylish,
affordable and high–quality shirts since introducing the patented soft–folding collar in 1921.
Today, Van Heusen has grown into a 24/7 lifestyle brand known not only for dress shirts but for both
men's and women's dresswear, sportswear and accessories that stand out for their fit, fabric, finish
and innovative fashion–at a fraction of the cost of luxury brands. Van Heusen has also emerged as a
fashion authority: men and women now look to the brand for expert advice on what to wear, when to
wear it and how to wear it.
Van Heusen's Dressy, Casual, Weekender and Studio Collections, for example, contain items for all
fashion situations. ... Show more content on Helpwriting.net ...
After consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories
within the country.
The company's brand portfolio includes product lines that range from affordable and mass–market
to luxurious, high–end style and cater to every age group, from children and youth to men and
women. Madura Fashion & Lifestyle is defined by its brands – Louis Philippe, Van Heusen, Allen
Solly, Peter England and People – that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network
comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more
than 1,300 premium multi–brand stores and 300+ departmental stores.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the
erstwhile Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla
Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the
undisputed leader in the readymade menswear industry in India. In 2000, the company became a
wholly–owned subsidiary of Aditya Birla

Essay About Van Heusen
1. About Van Heusen
The best–selling dress shirt brand in the world, Van Heusen has been associated with stylish,
affordable and high–quality shirts since introducing the patented soft–folding collar in 1921.
Today, Van Heusen has grown into a 24/7 lifestyle brand known not only for dress shirts but for both
men's and women's dresswear, sportswear and accessories that stand out for their fit, fabric, finish
and innovative fashion–at a fraction of the cost of luxury brands. Van Heusen has also emerged as a
fashion authority: men and women now look to the brand for expert advice on what to wear, when to
wear it and how to wear it.
Van Heusen's Dressy, Casual, Weekender and Studio Collections, for example, contain items for all
fashion situations. ... Show more content on Helpwriting.net ...
After consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories
within the country.
The company's brand portfolio includes product lines that range from affordable and mass–market
to luxurious, high–end style and cater to every age group, from children and youth to men and
women. Madura Fashion & Lifestyle is defined by its brands – Louis Philippe, Van Heusen, Allen
Solly, Peter England and People – that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network
comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more
than 1,300 premium multi–brand stores and 300+ departmental stores.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the
erstwhile Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla
Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the
undisputed leader in the readymade menswear industry in India. In 2000, the company became a
wholly–owned subsidiary of Aditya Birla

Corporate Social Responsibility and Stakeholder Capital
Corporate Social Responsibility and Emergent Models in Management of Stakeholder Capital in
Philippine Conglomerates
Serafin D. Talisayon
Fifth International Research Workshop on Asian Business Singapore Management University,
Singapore 13 April 2009
Abstract
The paper adopts a social benefit–cost analysis framework to look at three stages in the historical
development of management of stakeholder capital of corporations in the Philippines. The first two
stages were government–driven. Stage One is internalization and moderation of some social costs
starting with the Environmental Impact Statement System adopted by the Philippine government
under President Marcos in 1981. Stage Two consists of reforms in the political economy started in ...
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3
2
In end–2007, intangible assets contributed to 79.4% of market value of corporations. In end–2008,
the contribution was down to 75.4%. Because of the global financial crisis, as of April 5, 2009, this
figure was down to 70.9%. The nearly 10% drop is largely due to loss of stakeholder capital, i.e.
business confidence and trust. Source: data from 215 industry sectors from Yahoo Finance:
http://biz.yahoo.com/p/sum_conameu.html
4
This school of thought is represented by the following authors: (a) Sullivan, Patrick H. Value Driven
Intellectual Capital: How to Convert Intangible Corporate Assets into Market Value. Wiley, 2000.
(b) Stewart, Thomas A. Intellectual Capital: The New Wealth of Organizations. Doubleday
Business, 1998. (c) Sveiby, Karl Erik. The New Organizational Wealth: Managing and Measuring
Knowledge–Based Assets. Berrett–Koehler Publishers, 1997. This is also referred to as extended
benefit–cost analysis or simply as cost–benefit analysis.
5
Diagram 1: Social Benefit–Cost Framework C. Historical Pattern of Managing Stakeholder
Capital in the Philippines

Stage 1: Regulation to avert or moderate social costs The global environmental movement which
grew from the U.S. in the late 1960's and early 1970's and domestic pressures from failed
development projects such as the Chico River Dam project led the Philippine government under
President Ferdinand Marcos to adopt a law in 1978 requiring project proponents to

Sri Lankan Tourism Industry
SRI LANKAN TOURISM STEPPING TOWARDS A NEW ERA
Membership Number: 12313667 Word count : 3190
Chartered Postgraduate Diploma in Marketing (Level 07) Unit 01 – Emerging Themes
Membership Number: 12313667 Tourism as an emerging theme
Tourism industry includes, attracting tourists from local and foreign nations. Now– a– days, most of
the countries highly pay their attention on upgrading tourism industry as it boosts the economy and
finally the countries will be benefited from the industry. Country to country the target markets and
product types are different. That means countries like Dubai, Switzerland promote tourism as a
luxury product but countries like India, Malaysia, Maldives and Sri Lanka promote tourism as an
economic product where ... Show more content on Helpwriting.net ...
Sunday observer is another impotant week end news paper which records high sales in Sri Lanka.
Proffessionals, business people , students of proffessional bodies refer this news paper and there are
special pages for local and global emerging issues.
DAILY FT business news paper publishes buniness news in every week day. The online edition and
the paper publications are popular in sri lanka as it records considerable amount of sales.
LMD is monthly publication of business highlights. The customers of this publication are the
business crowd and LMD is popular among various business professionals as well.
4
Membership Number: 12313667
The marketer is a UK publication, through which we can reach the international customers and it is
popular among the marketing professionals as well as other business professionals.
How the publisher will be benefited through this article
Though this special article, one of the major emerging themes in Sri Lanka as well as the globe is
addressed since almost all the countries keep their eye on tourism industry. Through this article, the
focus is given to the changes applicable to the tourism business in Sri Lanka due to world economic
changes and the institutional decisions. This adds benefits to the publisher in various ways.

Discussion of the prevailing issues will attract more readers. Tourism is one of the major emerging
themes, as discussions and

Philippine Dams
Magat Dam
Magat Dam in Ramon, Isabela used to be the largest dam in the Philippines back when it was built
in 1983. The controversial San Roque Dam (featured previously) has since eclipsed it in both
structural and reservoir size in 2004. Magat Dam generates 360 megawatts of electricity (with a
water head of 81 meters high) and supplies irrigation water for approximately 85,000 hectares of
farmland in Isabela and surrounding areas.
The dam was constructed at a cost of 6.5 billion pesos and consists of 3.1 kilometers of rock–fill
construction. The dam and its watershed is managed by the National Irrigation Authority (NIA),
while the National Power Corporation (NPC) managed the hydroelectric plant, before the plant was
turned over to SN ... Show more content on Helpwriting.net ...
The dam helps minimize floods by absorbing the high peak flows by releasing water over longer
periods. The Ambuklao Hydroelectric power facility stands as a symbol of one of the biggest
accomplishments in power development by the Philippine government, an engineering feat which
Filipinos are proud of. http://www.cityofpines.com/ambuklao.html Ambuklao Dam
Province: Benguet
16° 27.587N 120° 44.733E
The Biggest rock filled dam in Asia, Ambuklao Hydroelectric Dam is considered one of the huge
projects that happened in the Cordillera Area, one of the first two Dams constructed along Agno
River (the other is Binga DAM) during the early 1950's. Concerning it's hydraulic structure, NPC's
Ambuklao Dam, have a height of nearly 100 m in the upstream of the Agno.
http://www.waypoints.ph/detail_gen.php?wpt=ambukd Ambuklao Dam, a beautiful monstrosity?
From a distance, Ambuklao Dam in Bokod, Benguet looks like a mirage. An apparition amidst the
ruggedness of this part of the Cordillera. But it's thunderous waters crashing below the dam's gates
nudges you back to reality.
The long uphill climb from Baguio to Ambuklao Dam is one of the spectacular routes in Benguet,
but probably second only to that of Halsema Highway minus the redolent stench of chicken dung
along the road. Pantabangan Dam can be seen along the route. Deep vales and soaring misty
mountains just take one's breath away and at the same time, the crisp cool air perfumed by stands

Case 29 Panera Bread Company: Rising Fortunes?
MAXIS BERHAD COMPANY PROFILE Maxis Berhad, with its consolidated subsidiaries
(together, 'Maxis '), is the leading mobile communications service provider in Malaysia with over
11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a
nationwide GSM900 mobile network, a domestic fixed network and an international gateway in
1993. It commenced its mobile operations in August 1995 and launched its fixed line and
international gateway operations in early 1996. Since its establishment, Maxis has been providing a
full suite of services on multiple platforms to fulfil the telecommunications needs of individual
consumers, SMEs and large corporations in Malaysia. Maxis ' mobile service is offered on a
postpaid ... Show more content on Helpwriting.net ...
They serve as the basis for policy and performance appraisals. This is what Maxis stands for :
Simple * We aim to keep everything we do as simple as possible. For example, customers
understand what it is we are telling them because we do it in a way that is straightforward and easy
to understand. We make things simple for everyone, including ourselves. Keeping things simple also
means that everything we say is said in a clear direct tone of voice that is friendly and human.
Trustworthy * Trust is crucial in every successful relationship and this is true between customers
and Maxis, just as it is true between the company and its employees. All good relationships are built
on trust which inspires confidence, and, assurance, conviction and reliance. To be trustworthy is a
way of life. Creative * Creativity defines us and therefore differentiates us from our competition. It
inspires not only our communication style, but also how we answer the phone, design our stores,
and deal with challenges. Creative runs through everything we do and everything we say, it 's in our
DNA. Brave * To lead people into new territories we have to be brave. We have the courage to try
new things, to take the occasional calculated risk, to go where our competitors have not been. It
ensures that we stay at the forefront and that our customers benefit from new and better ways of
doing things. It means doing the right thing,

Dtac Business Analysis
ABSTRACT Date: Program: Course Authors Teacher Title Strategic question Purpose 2008–05–26
International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul
Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The
battle of DTAC in Thailand's mobile phone operator market How can DTAC gain higher market
share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze
current competition between DTAC and other competitors with customer insight in order to find out
the possibility for DTAC to gain more market share in Thai telecommunication market by focusing
on customers in Bangkok area. Researchers apply 'Business Strategy theory and Marketing mix for
... Show more content on Helpwriting.net ...
Introduction DTAC – a short background and history In accordance with DTAC's annual report
2007, Total Access Communication Public Company Limited has the operation under "DTAC"
brand. DTAC is one of the leading players among three principal operating cellular services in
Thailand market. DTAC has positioned itself as a favorite choice for customers in term of services
and value of money. Moreover, DTAC has consistently expanded its network coverage and quality.
In 2007, DTAC has total cell sites all over the country around 8,166 sites. DTAC has expanded its
distribution network outside the traditional telecom sales channels in

Disadvantages Of Mountain Dew Advertising
HERIOT–WATT UNIVERSITY, DUBAI CAMPUS
SCHOOL OF MANAGEMENT AND LANGUAGES
INTERNATIONAL MARKETING (C11IM)
MOUNTAIN DEW: THE MOST RACIST SOFT–DRINK COMMERCIAL IN HISTORY?
Varun Sampath Gorur: H00174700
Ninoshka Saldanha: H00208541
Mohammed Ahmed El–Imam: H00176276
Introduction:
Mountain Dew last year had released a series of online advertisements developed by African–
American rapper Tyler, The Creator, which featured an angry Mountain Dew–drinking goat named
Felicia. Controversy had surrounded the third advertisement of the series, which portrayed a
battered white woman on crutches being urged by an officer to identify the goat out of a lineup of all
black men. Critics ... Show more content on Helpwriting.net ...
Influence consumer purchase: Association with a celebrity is a matter of prestige, his/her
involvement in an advertisement would influence his/her fans to adopt the same brand. Example an
advertisement featured by any of Real Madrid or Barcelona stars would generate new accounts for
the Organisation because it has been testimony by their favorite celebrity.
Building awareness: Partnership with celebrity creates awareness of the products and a real
understanding of what the Organization offers. Audience tend to talk about the brand and the
products as their favorite celebrity is featured in it.
Attract new users: Favorite celebrity would entice new users; their fans would love products they
advertise. Example Toyota brand on any of football team would attract their fans.
Position a brand: Nowadays, there are so many products on the shelves and lots of advertisements
on air; hence the consumers would be confused. Whereby everyone is striving to prove superiority
of its products. Products promoted by David Beckam would generate more sales and the brand
would gain a strong stand with the ongoing competitions. Ref. Celebrity image has important on
brand image (Walker et al

The Culture Of Culture In Indonesia And The Philippines
5. CULTURE
Indonesia and The Philippines are countries rich in culture. And for most travelers, it's very
important to learn about the culture of the places they explore. Manila and Jakarta are an amalgam
of fascinating influences from the past up to the present. Each city has something excitingly
different to offer hence the high score on both!
MANILA: 9/10
The Philippines is made up predominantly of Roman Catholics and is the 4th largest Christian
country in the world. So don't be surprised to find chapels built on a lot of spots in the city and even
inside malls! Moreover, Filipinos are known to be extremely hospitable and friendly. You will find
that almost everyone in Manila speaks good English so a language barrier will not be a problem.
You will also notice the western influence everywhere in this city when it comes to fast food chains.
Local youngsters follow many U.S. fashion trends without fail so expect to see familiar brands like
H&M and Forever21 in malls everywhere. Manila is definitely a city any traveler will find easy to
blend with!
JAKARTA: 9/10
As the capital of Indonesia, has a massive selection of historical and architectural attractions. It is a
melting pot of different cultures and ethnicities and because of that it's quite hard to identity a
common culture. In addition to that, many native immigrants flock to this capital along with their
customs and traditions. Jakarta's culture influences would include Dutch, as it had been a Dutch
colony in the

Taobao vs. Ebay China
CASE: IB–88 DATE: 01/04/10
TAOBAO VS. EBAY CHINA
Ten to 15 years from now, I think China can be eBay 's largest market on a global basis.... We think
China has tremendous long–term potential and we want to do everything we can to maintain 1 our
No. 1 position. – Meg Whitman, eBay CEO, 2004
By 2008, Jack Ma, CEO of Alibaba.com Inc., was in a position to consider how to fortify Taobao's
dominant position in China's online consumer–to–consumer (C2C) market. Ma and his company
had come a long way since May 2003, when they first launched the Taobao website. Back then,
eBay China dominated the fledgling market, holding over 70 percent share. It had entered China
with its acquisition of the start–up EachNet, and was actively building upon ... Show more content
on Helpwriting.net ...
Debit cards were common in China, with about 300 million cards issued by mid–2001. However,
each city had a separate payment gateway to process these cards, so a card from one city often could
not be used at the issuing bank's system in another city. 4 This lack of integration made it very
difficult for auction sites to handle debit card payments online. The credit card option was even
worse. Because China's credit system was not developed, Chinese banks were cautious about issuing
cards and the application process was complicated. By 2001, there were only about 25 million credit
cards issued in China, accounting for less than 1 percent of consumer spending (compared to about
25 percent in the U.S.), and credit cards were accepted at only about 3 percent of China's shops. As
the need for better credit card services intensified in the early 2000s, various institutions responded.
In 2001, Bank of China and China Construction Bank started accepting credit card applications
online. At the same time, a large number of credit verification companies emerged to help banks
work around the lack of a personal credit scoring system in China. These companies checked the
backgrounds of applicants through various channels, including meeting the applicants in person. In
February 2002, the People's Bank of China, China's central bank, announced a project to enable the
four largest banks to process cards across cities and banks. In the wake of these changes, China's

Impact of Operational Risk in Banking
UNIVERSITY OF SOUTH CENTRAL, LOS ANGELES
UNITED OF AMERICA
STUDENT NAME: BENJAMIN AGYAPONG–SARQUAH
STUDENT ID NUMBER: 7250653
PROGRAM OF STUDY: BACHELOR OF ART BUSINESS STUDIES
COURSE OF STUDY: RESEARCH
PURPOSE OF RESEARCH: PROJECT RESEARCH
AREA OF RESEARCH: THE IMPACT OF OPERATION OF RISK IN BANKING
ASSIGNMENT: SUBMISSION OF PROJECT WORK CHAPTER ONE
Email:hamsasons@yahoo.com
CHAPTER TWO
LITERATURE REVIEW
Introduction
This chapter reviews relevant literature on Standard Chartered Bank Ghana Limited, the Ghanaian
Banking Industry, Regulation and Basel II, and Operation Risk Management (ORM).
Standard Chartered Bank Ghana Limited
Standard Chartered Bank Ghana Limited (SCBGL) is a 65% owned subsidiary of Standard ... Show
more content on Helpwriting.net ...
Retail segment of banking has brought products and services closer to customers at school
campuses, hospitals, shopping malls, and petrol stations. Service payment of utilities, payment of
mobile phone unit transfers, payment of insurance fees and money transfers have characterised retail
service delivery in the industry. Other electronic transactions such as e–cards, e–statements, credit
cards, debit cards and visa cards have been widely introduced into commercial banking service
delivery.
Competition is forcing the banks to dialogue and consider sharing service delivery platforms as a
way of reducing cost and delivering more value to customers. EZI Cash is a common automated
teller machine (ATM) platform shared by Ecobank, SCBGL and SG–SSB. The EZI Cash can be
found at Shell filling stations and Nandos Food Courts. Some banks have also developed off site
ATMs that can be found at petrol filling stations, hospitals, stadia and some market centers. This
collaboration has moved some of these banks to higher level of total networking and service
delivery irrespective of where the customer banks. Increased competition and customer

sophistication has also forced banks to pay attention to client needs through improved customer
service and the introduction of products that meet the needs of customers. As such, banks are
tailoring products to better suit the needs of retail and corporate clients. Some of the new products
include mortgage

Henry Sy
Our company, SM, as many of you may already know, came from the hard work of my dad, Henry
Sy, Sr. It is a rags to riches story that even myself did not realize until I went to trace his roots in
China.
His journey from the thatched hut I saw there to the shopping centers he has today is something that
amazes even myself.
His determination, his discipline and his thriftiness have produced an astute and street smart
businessman who has influenced a lot of people. Including us, his children.
My father's perseverance during the different crises our country has gone through has made our
active business pursuits possible for a half century. True, he was disappointed with the economy
many times, but he never saw the reason to quit and instead ... Show more content on
Helpwriting.net ...
We opened our first department store in 1972, two months after Martial Law was declared. The
business had a slow start, but progressed steadily. During the Martial Law years, he continued to
open more department stores, reaching a point wherein he could not get space he needed in the
existing shopping centers during that time. He then decided think long term, and invest in properties
for malls, which were patterned after suburban shopping centers, which he had been studying for
some time.
When we started the construction of our first mall in 1983, the Philippines was in the midst of a debt
moratorium and experienced hyper inflation. The economy decline was further aggravated by the
assassination of Ninoy Aquino. Many bankers predicted our demise because my dad came from
nowhere – he may had a few department stores and shoe stores at that time, but he was not one of
the financial heavy–weights at that time.
Unaffected by criticism, and armed with sheer determination and optimism, he persisted and opened
in 1985 with our department store and supermarket and a few tenants. Many potential lessees were
saying no to lease offers.
At about the same time, given the social unrest of the times, our own Shoemart Makati was faced
with ugly strikes. He almost gave up, but through the encouragement of his employees and
customers, he continued. At that time, he decided emotionally draining disturbances should not
overpower

Essay Functional Areas of M&S and KFH
I will talk about functional areas of M&S and KFH. through Comparison and contrast of how they
contribute and operate their functions, as will as the structures, also my task is, to evaluate the
benefit and disadvantages of their functions, finally, try to explain my opinion about how well the
two companies run there business.
In 1884–1907 Michael Marks formed a partnership with Tom Spencer,in 1908–1931 The St Michael
trademark was registered, in 1956–1979 The first stores in Continental Europe opened in Paris and
Brussels, in 1980–2001 launched the first website
M&S are one of the UK's leading retailers of clothes, food, home products and financial services.
Some 10 million people shop with us each week in over 375 ... Show more content on
Helpwriting.net ...
This is the standard pyramid with top management at the top of the chart and middle and lower
management spreading out down the pyramid. The organization is usually broken down into
different functional units, such as "HRM, accounting, and Marketing." M&S Structure takes account
of the two factors the management hierarchy and the span of control. The organizational structure of
Marks and Spencer is very important. M&S Structure have a clear and effective structure which
enable them to meet their objectives for example increasing sales. The organizational structure for
Marks and Spencer is tall; this business has 303 branches in the U.K. The company also has 125
franchise stores in 26 countries. Marks and Spencer also has a tall hierarchy, the hierarchy of this
business is the levels of management, and this can be done from the lowest to highest rank. As of the
chart above, its obvious that The M&S structure is divided into six divisions, each of them contain
subdivided to sectors.
The Marketing department contain two

Narrative Vacation
Over the summer, my family and I travelled to Manila, the capital of the Philippines for three days.
It was already 90 degrees and dreadfully humid once we arrived. My body started to sweat
profusely, making me drink a gallon of water in less than a minute. Not only that, traffic was
horrendous. Traffic lights were nonexistent, vendors were knocking on the windows trying to sell
newspapers, and people in their jeepney were screaming, "Go! Go! Go!" All of this was not new to
us, however. We lived here for two years, then moved to America when I was seven years old. Many
view "vacation" as a time for relaxation and living the lavish life, but for me it was a realization of
how I should be grateful for my life. Hours before the flight, I felt ecstatic. I was ready to spend my
hard earned paychecks on new clothing and shoes. We arrived at five in the morning the following
day and it took almost an hour to arrive at my relative's house. My sister and I were surprised by the
housing conditions. It reminded me of favelas in Brazil. Houses were cramped, the power kept on
turning off and on, trash was everywhere, and roofs were leaking. We were terrified, wondering if
this place was safe, but my parents did not care. They were too busy laughing and telling stories
with one another. Early afternoon, I was excited to take a nap on a Tempur Pedic quality bed, but it
was not what I expected. It felt as if I was sleeping on cardboard while sandpaper is rubbing Libed 2
against my back as

Consumer Behavior Towards Online Shopping
CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E–Shopping)
Submitted To,
L.J. Institute of Business Administration
Vastrapur, Ahmedabad
Project Guide,
Prof. Saurin Shah
Submitted by
Name Roll No.
1. Siddharth Iyer 47
2. Raj Joisar 55
3. Keval Amreliya 05
4. Dhanraj Solanki 145
5. Akash Gupta 43
6. Simpy Harwani 45 7. Binny Machchhar 71
8. Dhairyah Manek 78
9. Sandeep Ojha 86
10. Bhoomi Kotadia 66
TABLE OF CONTENT No. | Subject | Pg. No ... Show more content on Helpwriting.net ...
Objective of the study

To study the online shopping behavior of customers

To study the factors influencing online shoppers and consumers

To study the customer's level of satisfaction with regard to online shopping

To examine whether customers prefer online shopping to physical stores.
MICRO INFORMATION
What is Myntra? Myntra.com is ranked among the leading e–commerce companies in India and is
the largest online retailer of lifestyle and fashion products. The company was started by a group of

IIT/IIM graduates in 2007 and is headquartered in Bangalore. Funded by top tier Venture Capital
Funds, Myntra is among the best funded e–commerce companies in the country today.
Myntra, which started as an online destination for personalized products back in 2007, has expanded
into broader lifestyle and fashion retailing. Today, Myntra is the largest online lifestyle retailer with
over 200 national and international brands under its banner.
Who started it?
Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February
2007. All three are IIT alumni, and have worked for several start–ups. Myntra is headquartered in
Bangalore and has been funded by top tier Venture Capital funds like IndoUS, IDG & Accel
Partners.
How myntra started?
The company started off in the business of personalization of products, and soon expanded to set up
regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B

Retailing and Big Bazaar
A Project Report on CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR, RTC 'X'
ROADS. A Project Report submitted towards the partial fulfillment of the requirement for the award
of the degree of MASTER OF BUSINESS ADMINISTRATION By YOUR NAME ROLL NO
Under the guidance of INTERNAL AND EXTERNAL GUIDE NAME COLLEGE NAME
Approved by A.I.C.T.E, New Delhi, Accredited by NBA, COLLEGE LOGO DECLARATION I
hereby declare that this Project Report entitled " A STUDY ON CUSTOMER PREFERENCES IN
... Show more content on Helpwriting.net ...
DATAANALYSIS& INTERPRETATION |49–71 | |5 | V. FINDINGS,CONCLUSIONS &
SUGESSTIONS |73–75 | |6 | ANNEXURE |77–80 | | |QUESTIONNAIRE | | | |BIBILOGRAPHY | |
LIST OF TABLES | | | | |S.NO

E Commerce in Thailand
Table of Contents Introduction: 2 Economic Data 2 Evaluation of Market Potential 3 E Commerce
Industry Overview in Thailand: 4 Demographic 4 Internet Usage 4 Internet 5 Access to Internet 5 E
Commerce Business Models: 11 Internet Retail: 11 Intermediaries (3rd party market place): 11
General and vertical classifieds: 11 Lead Generation (Comparison Shopping): 11 COMPETITIVE
LANDSCAPE (Top 10 E Commerce Website) 12 Weloveshopping: 12 Dealfish 13 Tarad.com 14
Pramool 15 Notable E Commerce Startups: 16 Priceza 16 Lazada 16 Challenges and Opportunities
16 Performance of Thailand in SouthEast Asia Market: 17 Conclusion 18 Introduction: This e
commerce report identifies opportunity and threats ... Show more content on Helpwriting.net ...
Businesses are facing increasing difficulty to recruit both skilled as well as unskilled workers
Evaluation of Market Potential Thailand is facing an increase competition in labour–intensive
industries because of growing population at faster pace in neighbouring. To have competitive
advantage, Thailand must improve its quality of education and also develop the necessary skills to
improve the value–added chain. The growth of real GDP is expected to range from 4.0% to 5.0% in
medium term. The government is also trying to tackle the increasing differences in the income
distribution to ease the political tensions. Government's increased spending on flood–prevention
programme and development of basic infrastructure should drive the economy, at least by the year
2013. Constructions Sectors, building material manufacturers and the banks are likely to benefit
from the government spending plans. It is expected that potential output can rise from 3.5% in 2011
to 5% in the medium term only if infrastructure is improved and if development potential in the
lagging areas is tapped. Thailand is already experiencing a shift in retail buying habits in urban
areas. Buddhist temples and mosques serves as centre of community life in rural Thai areas, but
large cities like Bangkok have experienced a retail "revolution" which has witness large department
malls – and also more recently hypermarkets – which now emerges as primary focus for social as
well as community life. The

The Body Shop
Introduction There is success in body care. Behold the Body Shop, one of the famous international
cosmetics brand. It is not just one's ordinary shop for body or hair care. It is extraordinary just as its
pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal
Profile
The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick. On
October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant Italian family.
After completing her degree at the Newton Park College of education, she worked as a part–time
teacher and for the United Nations in Geneva. She traveled to different places like Tahiti, New
Hebrides, New Caledonia, ... Show more content on Helpwriting.net ...
She risked selling alternative body care products. Nevertheless, she dealt with it with optimism. In
order to face success, it is of crucial importance to think of the ways by which the business model
will thrive in the marketplace. Another is to assess the strengths and opportunities of the business.
Lastly, it is always important to innovate, as this has always described entrepreneurs (Baghai, Coley,
and White, 2000). Innovations are proven to increase the business' performance. During Christmas
last year, upon launching a new product, i.e. a strong Christmas gift range, and improving customer
services, operating profits from the division boosted to 17% to ₤11.7 million (Geary, 2005). This is a
recent event in the innovation strategies of Body Shop. Schumpeter (1939), as cited in Mintrom,
Schneider and Teske (1995), asserts that an entrepreneur functions to innovate, which means
devising new production function out of the existing factors of production. In simpler terms, an
entrepreneur is one who introduces a new product or a product that deviates from the ordinary. Such
is the basic idea or definition of an entrepreneur from which its modern definitions have developed.
Apart from the above, there is something about the packaging of the Body Shop products. Roddick
started with small bottles since that was what she was complaining on. According to Kassaye and

Shopping Mall Research Paper
–––––––––––––––––––––––––––––––––––––––––––––––––
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more
buildings forming a complex of shops representing merchandisers, with interconnecting walkways
enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor
version of the traditional marketplace.
Modern "car–friendly" strip malls developed from the 1920s, and shopping malls corresponded with
the rise of suburban living in many parts of the Western World, especially the United States,
afterWorld War II. From early on, the design tended to be inward–facing, with malls following
theories of how customers could best be enticed in a controlled ... Show more content on
Helpwriting.net ...
The same is true forPortuguese–speaking Brazil, though with American spelling "shopping center".
–––––––––––––––––––––––––––––––––––––––––––––––––
History
Numerous covered shopping arcades, such as the 19th–century Al–Hamidiyah Souq in
Damascus,Syria, can be considered precursors to the present–day shopping mall.[4] Isfahan's Grand
Bazaar, which is largely covered, dates from the 10th century. The 10 kilometer long covered
Tehran's Grand Bazaar also has a long history. The Grand Bazaar of Istanbul was built in the 15th
century and is still one of the largest covered markets in the world, with more than 58 streets and
4,000 shops.
Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first
purposely–built mall–type shopping complexes, as it consisted of more than 100 shops covering an
area of over 53,000 m2 (570,000 sq ft).
The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.
The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode Island
introduced the retail arcade concept to the United States in 1828. This was a forerunner of today's
shopping mall [5] The Galleria Vittorio Emanuele II in Milan, Italy followed in the 1870s and is
closer to large modern malls in spaciousness. Other

The Effects of Benefits, Relationship with Supervisor, and...
THE EFFECTS OF BENEFITS, RELATIONSHIP WITH SUPERVISORS, AND JOB SECURITY
ON THE JOB SATISFACTION OF THE CSAAT LMN COMPANY IN METRO MANILAA
Thesis Presented to the Faculty of Business Management Department School of Business St.
Scholastica's College – Manila In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Science in Commerce Major in Business Management Rizel P. Villagonza March 2013
APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF
SCIENCE IN COMMERCE major in BUSINESS MANAGEMENT, this thesis entitled THE
EFFECTS OF BENEFITS, JOB SECURITY, AND RELATIONSHIP WITH SUPERVISOR ON
JOB SATISFACTION OF THE CSAAT LMN COMPANY IN METRO MANILA, has been
prepared and ... Show more content on Helpwriting.net ...
of years in the Company............31 Table 5 Profile of Respondents According to No. of years as
CSA...........................32 Table 6 Benefits Mean..............................................................................33
Table 7 Relationship with supervisor Mean......................................................33 Table 8 Job Security
Mean.........................................................................34 Table 9 Job Satisfaction
Mean.....................................................................34 Table 10 Regression Result for Job Satisfaction
with respect to Benefits, Relationship with Supervisor and Job
Security........................................................35 Table 11 ANOVA (Analysis of Variance) for Job
Satisfaction with regard to Benefits, Relationship with Supervisor and Job
Security........................................36 Table 12 Multiple Regression Results with Job satisfaction as
dependent variable.........36 Chapter I Introduction This chapter focuses on the background of the
study. It also contains the statement of the problem, the objectives of this study, the significance of
this study, the scope and limitations, and the definition of terms. Background of the study Most
supermarkets are located in the malls. A supermarket, defined by Webster, is a self–service retail
market selling especially foods and household merchandise. There are numerous supermarkets

Thesis About English Proficiency Among Bshrm Students
Level of English Proficiency and Communication Skills among BSHRM CSTA Students: an
Assessment A Thesis Proposal Presented to the Faculty of the Colegio De Sta. Teresa De Avila
Foundation Inc. In Partial Fulfillment of the Requirements of Degree Bachelor of Science in Hotel
and Restaurant Management By: Wendell Galapate Mau Bryan Calimlim Alvin Pancito Robert
Charles Magno Rodrigo Tinaja Jr. Heizel Bisnan Lea Sojor Jenelyn Soriano Aisha Valencia Clarisse
Hipolito Ian Victo APPROVAL SHEET In partial fulfillment of the requirement for the degree of
Bachelor of Science in Hotel and Restaurant Management, this thesis proposal entitled "LEVEL OF
ENGLISH PROFICIENCY AND COMMUNICATION SKILLS AMONG BSHRM STUDENTS:
AN ... Show more content on Helpwriting.net ...
This suggests that in order to achieve an effective learning situation between a teacher and a student,
the former must discover the reference points from which the learner starts and consequently,
maintain a meaningful and effective endeavor to plan his efforts with consideration of some
identified points in the students life and milieu. Only then can he/she be sure that the learning
experience is pleasant, relevant and realistic to the learner. Since English is very much a part of the
intellectual and social life of most Filipinos, It plays an important role in relation to all school
activities s well as to life outside the school. It is in the vein that the English language is

Dunkin Donuts
QUEZON CITY POLYTECHNIC UNIVERSITY 673 Quirino Highway, San Bartolome
Novaliches, Quezon City INDUSTRIAL ENGINEERING DEPARTMENT In Partial fulfillment of
the requirements for Elective 1: Strategic Management Submitted by: Buce, Zumel Esquejo,
Michelle Nemenzo, Nemesis Tesalona, Christopher Ybaritta, Kenny Submitted to: Engineer Aura
Marie Baltazar Novesteras Table of Contents I. Introduction A. Company Profile a. History b.
Mission and Vision Statement c. Important Events, Issues and Activities d. Organizational Chart B.
Competitors Profile II. Industry Analysis A. External Factors B. Internal Factors III. Competitive
Analysis: Porteu's Five Model IV. Strategy Formulation A. ... Show more content on Helpwriting.net
...
Due Diligencer is posing here a few queries that only Henares and her chosen expert, and hopefully
honest, tax examiners could properly explain. She need not worry about the repercussion of any
explanation she could provide Due Diligencer. She is assured that the queries revolve around the use
of percentages in GDI's 2007–2007 financial reports. Did Due Diligencer pick GDI in random for
this piece? To tell Henares the truth, it did not. Having been told that GDI has been making over a
billion pesos a year in selling Dunkin' Donuts, it got curious how on earth a company could make
billions selling donuts despite the competition posed to it by Mister Donut and the few "small
others" such as Country Style, a Canadian brand which Due Diligencer first tasted while vacationing
in Canada in 2001. But before the story behind the percentages GDI used in computing franchise
fees and royalties, Due Diligencer would try to analyze the company's 2007 financial filing that
shows its revenues climbed 12.92 percent to P1.17 billion from P1.04 billion in 2006. Of said
revenues, sale of goods–meaning Dunkin Donuts–topped P1 billion at P1.03 billion, up 13.17
percent from P911.49 million. The other contributors to GDI's revenues in 2007 and 2006 were
royalties, P133.19 million, up 18.4 percent from P112.492 million; and franchise income, which
dropped 39.30 percent from P16.22 million. In 2007, GDI reported tax expense which increased
11.6 percent to P31.987 million from P28.66

A Five Year Marketing Plan For Tulip Clothing
1. Executive Summary
This five–year marketing plan for Tulip Clothing has been created to secure additional funding for
growth and to inform employees of the company's current status and direction. Although Tulip was
launched in the UAE only three years ago, the firm has experienced greater–than–anticipated
demand for its products, and research has shown that the target market of sport–minded consumers
and sports retailers would like to buy more casual clothing than Tulip currently offers. In addition,
Tulip plans to explore opportunities for online sales. The marketing environment has been very
receptive to the firm's high–quality goods – casual clothing in trendy colours with logos and slogans
that reflect the interests of outdoor ... Show more content on Helpwriting.net ...
By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods
and services, Tulip believes it can create a sustainable competitive advantage over its rivals. No
other clothing company can say to its customers with as much conviction "Let's Rock!".
5. Situation Analysis
The marketing environment for Tulip represents overwhelming opportunities. It also contains some
challenges that the firm believes it can meet successfully. A SWOT analysis of the company
highlights Tulip's strengths, weaknesses, opportunities, and threats. Drawing the right conclusions
from a SWOT analysis is the most important purpose of performing the analysis (Kotler 2009).
Strengths:
Tulip's dedicated founders understand the target market and product.
Tulip has achieved distribution in several markets with quick acceptance.
Tulip has very little debts with great potential for growth.
Tulip works with a single manufacturer, allowing high quality control levels.
Weaknesses:
Tulip's founders may lose sight of the potential scope of the business.
A limited number of consumers around UAE are aware of the Tulip brand.
The firm has limited cash flow.
Tulip relies on a single manufacturer which limits the production capacity if the firm wants to
expand.
Opportunities:
Tulip's loyal customers are likely to buy more products.
Gaps exist in the UAE market that can be filled with new products such as customized clothing
items and luggage.

Research Methodology for Mobile Phone Ads.
Research Methodology For Mobile Phone Ads.
Topic:
1. Introduction.
2. Secondary data.
3. Problem definition.
Management decision problem.
Marketing research problem.
4. Approach to the problem.
Theoretical framework.
Analytical model.
Research questions.
Hypothesis.
5. Descriptive research design.
Sampling.
6. Sample of the questionnaire.
7. Conclusion.
Result.
8. References.
Introduction:
The advent of the Internet has made dramatic changes in every aspect of our lives.
It profoundly changes how to communicate with people as well as how to buy products and how to
use spare time. Surely, marketing ... Show more content on Helpwriting.net ...
Thus, the use and importance of mobile advertising is likely to grow in the future.
It is unlikely that mobile technology will be rich enough to support the amount of content or the

quality of visual we associate with print or electronic media advertising.
More likely, it will take the form of short text messages intended to inform, remind, or notify
consumers. Thus, it can best be used to support relationships with existing customers rather than to
be used to attempt to acquire new consumers (Perlado & Barwise, in press). For example, mobile
advertising may help to remind consumers to make a purchase or to provide information for
immediate consumer decisions.
Perhaps the major advantage of mobile advertising is that it is able to reach people at exactly the
moment they are making purchase decisions. For example, it can be used to provide information
about sales promotions at the time of purchase to help sway consumer choices for parity products.
Short Messaging Advertising
In the United States, there is not yet sufficient text messaging ads or text messaging to cause service
disruptions. Only recently have the major wireless carriers agreed to let their customers send text
messages to one another (Shachtman, 2002).
Competing standards (global system for mobile communications versus code division multiple
access), fragmented systems, and lack of variety in calling plans are all cited as reasons for the
lower per capita use of

Toys R Us in Japan
Harvard Business School 9–796–077 Rev. February 25, 1999 Toys "R" Us Japan I do not believe the
Japanese have chosen freely to have these limitations. All we would have to do is open a large retail
store where prices were 40% less and choices were very broad. If the Japanese consumer didn 't like
products offered in that fashion, then the store would not be a success. . . . –Carla Hills, United
States Trade Representative, February 1990 In early 1991, Toys "R" Us seemed poised on the brink
of a high profile entry into the world's second largest toy market. A "category killer" that enjoyed
phenomenal success in the United States and Europe, Toys "R" Us had tried for several years to
crack the lucrative but forbidding ... Show more content on Helpwriting.net ...
Toys, he therefore decided, created a far superior business opportunity. After studying the U.S.
discounter Korvettes, Lazarus decided to experiment with a self–service, supermarket–style format.
In his new Children's Supermarket, he vowed to undercut competition and have a bigger, better
selection than any single toy store. Discounting had arrived in the toy business. Children's
Supermarket quickly grew into a thriving chain of four stores, renamed Toys "R" Us after Lazarus
decided he needed better signs with "shorter words, bigger letters."4 He sold the chain to Interstate
Stores in 1966 for $7.5 million, retaining a seat on the company's Board. When Interstate folded in
1978, Lazarus rescued his company, determined to build it into a nationwide chain. Over the next
decade, Toys "R" Us sales compounded by 26% per year, with sales productivity per square foot
double that of the retailer's nearest competitor. 5 By 1988, Toys "R" Us had captured 20% of the
U.S. toy market, with sales surpassing the $4 billion mark.6 Sourcing directly from manufacturers,
the chain used its huge buying clout to offer goods at 10–20% discounts compared to smaller toy
retailers. Year–round advertising campaigns encouraged consumers to buy toys at any time, instead
of just at Christmas. A typical Toys "R" Us store brought together 8–15,000 SKUs (stockkeeping
units) of toys and

Marketing Strategy of India Yamaha Motor Pvt Ltd.
1. EXECUTIVE SUMMARY 1.1 INTRODUCTION TO THE PROJECT : The objective of this
project is to identify and analyze the marketing strategies of automobile industry in two wheeler
segment. Through this study I am able to find out the present status of the automobile industry (2–
wheeler) in India. In this project I also review other research done for the 2–wheeler bikes. Through
this project I study the distribution and marketing strategy adopt by YAMAHA Company. This
project help me know about the most influencing media to create awareness regarding 2–wheelers.
"The marketer's watchwords are quality, service, and value." ..... Philip Kotler 1.2 SCOPE OF THE
PROJECT : The study ... Show more content on Helpwriting.net ...
2. INTRODUCTION OF THE ORGANIZATION 2.1 TAJSHREE YAMAHA (Dealer, Nagpur)
Tajshree Yamaha dealership in Nagpur started in year 2008. They work hard, with full dedication &
commitment to become the No. 1 dealer in sales of Yamaha bikes in India. Their close competitor in
Nagpur are TVS (3rd biggest dealer), Hero Honda (3rd biggest dealer), Bajaj(under 10). Dealer
name | Address | Contact No. | Email | TAJSHREE MOTORS PVT. LTD. | PLOT NO 17,
TAJSHREE PALACE, NANDANVAN MAIN ROAD, NEAR JAGNADE CHOWK, NAGPUR –
440009 | 09890101111 09890048691 | tajshree.group@ rediffmail.com | Top Management Title |
Name | Chairman | Mr. Rahul Bhute | Director | Mr. Avinash Bhute | Dealer | Mr. Prashant Bhute |
Showroom Mgr. & Mktg Head | Mr. Nitin Vijayan | General Manager | Dr. Deepti | Sales Manager |
Mr. M. Parvez | 2.2 Vision They establish YAMAHA as the "exclusive & trusted brand" of
customers by "creating Kando" (touching their hearts) – the first time and every time with world
class products & services delivered by people having "passion for customers". Mission * Brand
Visibility * Product Awareness * Customer Satisfaction A – Creating Awareness of brand & product.
I – Interest in Yamaha product D – Generating desire in customer mind for Yamaha. C –

Bactol Alcohol Marketing Plan
| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product
Function | 2–3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 |
Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3–4 | 4.0 | Target Market | 4–
5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social
and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5–7 | |
5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 |
Marketing And Sales Activities | | 6.0 | SWOT ... Show more content on Helpwriting.net ...
The causative agent may be viral, bacteria or parasites. Below are some examples of diseases that
can be transmitted by either direct or indirect contact.
The first disease is common cold, with ICD–10 Code of J00. It is also known as nasophayngitis or
rhinopharyngitis, which is a viral infectious disease of upper respiratory tract that affect the nose
primarily. Most commonly, it is caused by rhinovirus (30–80%). Other virus include human
coronavirus (15%), influenza virus (10–15%) and adenovirus(5%). Symptoms include coughing,
sore throat, sneezing, runny nose and fever which will usually resolve in 7 to 10 days.1,5
Typhoid, also known as typhoid fever has the ICD–10 Code of A01. It is a type of food poisoning
caused by Salmonella enterica bacterium. Children is the most susceptible to this disease, whereas
young children, older adults and people with impaired immunity are the most likely to have severe
infection. It is characterized by diarrhea, fever and abdominal cramps, which develop after 12 to 72
hours after infection, with duration of illness last from 4 to 7 days. 4 2.2 Epidemiology
Adults typically will have 2–5 infections annually; 6–10 infections for a children in a year. Elders
are at higher risk due to their weakening immune system. Out of 23,522,484 populations, there are
5,361,742 cases reported.
For typhoid, it peaks in between age 1–19 years old. The annual incidence of thypoid is 10.2–17.9
cases per 100,000 population between 1978 to

Example Of feasibility study
RIZAL TECHNOLOGICAL UNIVERSITY
Maybunga, Pasig City
A Feasibility Report on the study
"KUSINA DE FILIPINA"
Submitted by:
Calacat, Juvy L.
Enoc, Renalyn S.
Guevarra, Jessa Marie R.
Nicolas, Julie Anne C.
Rubia, Aileen C.
Date Of Submission
February 10, 2012
TABLE OF CONTENTS
I. Introduction 1
II. Marketing Study 2
a) The service
b) The market
c) Marketing Strategies
III. Technical Study
a) Project's technical distribution
b) Business size
c) Location of business
d) Business layout
IV. Financial Study
a) Total project cost
b) Financial analysis
V. Management Study
a) Organizational chart
b) Personal requirements
c) Employment benefits

d) Recruitment policies
VI. Socio ... Show more content on Helpwriting.net ...
Customer Area where the customers have enjoyed the different dishes of our restaurant. And we be
sure that all the customers will enjoy our good service.
Cashier the areas where the customers pay their order.
Kitchen the area where all the dishes have been cook with our best chef.
Office area the area where we assist all the transaction of our business.
Comfort room where there is a comfort room for men and also for women.
CHAPTER IV
FINANCIAL STUDY Financial study is important to business. In this aspect the researchers
decided to create corporation forms of business and each person will contribute their initial capital
and each person will have equal rights in the management firm and will have the profit equally.
A. Total Project Cost
As proposed upon, the type of organization will be a corporation initially the proposed project will
entail an estimated capital investment amounting to Php 294,730.00 The business will be founded
through the equal contribution of the partners or a total of P 58,834.00.
Particulars
Total Cost
Furniture and fixture Php. 68,750.00
Equipment
56,000.00
Operation Utensils
38,500.00
Rent
30,00.00
Utility Expenses Monthly
5,000.00
Tax and Licence
4,400.00
Salary Expenses
61,500.00
Transportation and Allowance
30,073.00
Total
294,173.00
B. Financila Analysis
In this aspect the

Marketing Strategy of Samsung Mobile
Objective
To study the marketing strategy and gain an insight on Samsung Mobile India
Samsung Group
The Samsung Group is South Korea's largest company or chaebol and the world's second largest
conglomerate by revenue, leading several industries in the world. It is composed of numerous
international businesses, all united under the Samsung brand, including Samsung Electronics, the
world's largest electronics company, Samsung Heavy Industries, one of the world's largest
shipbuilders and Samsung Engineering & Construction, a major global construction company. These
three multinationals form the core of Samsung Group and reflect its name – the meaning of the
Korean word Samsung is "tristar" or "three ... Show more content on Helpwriting.net ...
In addition, Samsung Shipbuilding is formed
1982: Samsung establishes a professional baseball team
1983: Samsung produces its first computer chip: a 64k DRAM chip
Lee Byung–Chul founded Samsung in 1938. It started as a small trading company with forty
employees, located in Seoul. The company did fairly well until the Communist invasion in 1950
which caused great damage to his inventories. He was forced to leave and start over in Suwon in
1951. In just a year, the company's assets had grown twentyfold. In 1953, Lee created a sugar
refinery–the South Korea's first manufacturing facility after the Korean War. "The company
prospered under Lee's philosophy of making

H & M 's Target Market Range Age Group Essay
Hennes & Mauritz (H&M) is one of the largest clothing retailers worldwide. Their target market
range age group is about 0–40 years old, but is most popular for those 15–30 years old. The brand
reputation has achieved the assumption that their goal is to offer fashionable clothing at a reasonable
price. Their clothing is always on trend, and sold at an affordable price from about $0.80 to $450.
H&M buys stock in large columns to keep prices affordable for their average consumer. They
partake in many collaborations with designers and celebrities, such as, David Beckham, Alexander
Wang, and the most recent, Kenzo, as well as many more. They have worked to achieve a quick and
well established system with stores all around the world, and a large consumer variety. H&M is
regularly featured in respectable fashion magazines, such as Vogue and Elle. The following shows
all of the countries a customer is able to shop from on the online website.
With H&M's many strengths come many weaknesses. Although buying in large amounts keeps
prices affordable, it can also lead to overstocking, and later the lowering of an already affordable
price, as well as a lack of control over product production. Uncontrollably, their target customer
base is highly affected by the changing macro economic conditions. They are new to the United
States online store compared to their competitors (Gap, Zara, Forever 21). Their clothing is usually
not original due to how they follow the trends of luxury brands on

Sanitary Napkins Situational Analysis
SITUATION ANALYSIS Introduction Over the years, women have used different forms of
feminine protection during their menstrual period such as menstrual aprons, knitted pads, and even
rags. In the Philipppines, women used a cotton cloth called the pasadora. Eventually, the disposable
pad was born, the first ones appearing to have been first commercially available from around 1895
through Curads and Hartmann's. Disposable pads started with nurses using their wood pulp
bandages to catch their menstrual flow, creating a pad that was made from easily obtainable
materials and inexpensive enough to throw away after use. Kimberly–Clark's Kotex appears to be
the first of the early disposable pads to take off in the market. Several of the first ... Show more
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This pulled down volume growth to an extent while resulting in faster value movement. A portion of
Filipinas of menstrual age have growing appreciation for these products, since they offer a certain
value–added appeal, luring some consumers despite its higher price.  However, the demand for
these innovative products continues to be challenged by the majority of the Philippine population
being increasingly budget conscious going into 2005. As such, the rising popularity of simpler yet
cheaper brands stole away from these more expensive brands, boosting volume growth up on the
whole, resulting in an overall stronger volume and value growth for sanitary protection in 2005. 
Standard towels with wings is tied with ultra–thin towels with wings in terms of posting best volume
growth of all sanitary protection in 2005 thanks to wings' perceived versatility efficacy on the
whole. More Filipinas are switching from non–wing to wing towels, and there are also a portion of
new consumers going straight for the wing variants from the get go. An overflow of successful
awareness campaigns on the usage of wings even before the review period is to thank for Filipinas'
increasingly positive perception on wings.  On the whole, ultra–thin towels also fared better than
its standard counterparts in both

Proscenium and Concert
Title: Planning a concert particularly its facilities
Thesis statement: A concert would not be possible without considering the importance of an
organized and well–equipped facility.
Successful concerts are what performers and organizer and audiences all hope for. This not only
means the thoughtful programming of quality music, but also a smoothly run performance and
production. Therefore, a lot of planning and making sure that everything is in order is the key to a
successful all–out concert (Hudson, 2012). According to Vertudez, one of our interviewees,
"Planning ahead of time [is the most important thing in organizing an event]. There could be some
difficulties in setting up the facilities if you would not plan ahead ... Show more content on
Helpwriting.net ...
Currently, the Philippines has only two main concert venues that can occupy 10, 000 people–
specifically, the Smart Araneta Coliseum and the SM Mall of Asia Arena. In 2014, the Philippine
Arena is expected to be opened in Bulacan. Even if it is being built by a religious congregation, the
said venue can still be available for other big events for it has 50, 000 sitting capacity. These venues
have comfortable seats and strict policies which make them best concert venues in the city. They
have more available facilities than open concert grounds because of sufficient air–conditioning
systems and well–maintained toilets. All of these are considered to put up concert facilities
(Concepcion, 2011).
In order for a concert to be possible, it is necessary to need a committee. It is an important factor to
consider having to appoint a management team to ensure that the facilities in the concert are in good
condition. Furthermore, the team responsible in organizing the facilities should also be divided into
specific sections. For instance in the checking of acoustics, taking care of the number of seats as
well as the arrangement of it, decorating the whole venue and also the people who will be
responsible for cleaning the venue after the event. To greatly ensure and to be able to control the
whole production, setting up meetings regularly would absolutely help. Weeks or even months
before the actual event, everything should all be planned and set–upped. Considering

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