A PowerPoint discussing feedback gained from an original media product

1. Name: Andy Patterson
Candidate Number: 4113
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Video Interview

3. Witness Statement
• This is the witness statement that was used to
connote the strengths and weaknesses of my
pitch.
• One of the strengths mentioned was a
statement made on “passing the torch” from Q
to my magazine. However I was also asked to
make a variety of changes, including the design
of the front cover for future issues, adding the
profit made out of the magazine and placing my
masthead on every slide.
Original Prezi Edited Prezi

4. Video Interview
• The idea of the interview was to have feedback from
the publisher (Mr Crafts).
• I wrote down ten questions to ask the publisher what
he thought of my pitch; what the strengths were and
how I could make improvements to it.
• Pictured at the bottom of this slide are the questions I
asked Mr Crafts.
• The video of the interview can be viewed underneath
this PowerPoint.

5. SurveyMonkey Feedback
• This is the survey that I created
on SurveyMonkey to ask the
publisher (Mr Crafts) about my
pitch. Pictured is the
SurveyMonkey questions that
were sent out.
• The answers I got were split
between the good points of my
pitch such as the design of my
front cover and DPS and the parts
that needed changing such as
including more slides like how
future issues of the magazine
would look.

6. SurveyMonkey Feedback
• Question 1 – The feedback I received for question 1 was really positive and the publisher particularly liked my use
of alliteration within the masthead. He said that this makes the masthead more memorable which is important as
I want my readers to be able to remember my magazine easily.
• Question 2 – The feedback for this question was also positive as he thought my front cover and DPS were well
designed.
• Question 3 – Unfortunately the publisher found my production plan and budget to be very unrealistic, therefore
this is something that I will need to improve.
• Question 4 – The publisher thought my presentation went well overall however there were a few areas missing
and this links to0 question 3. The job roles, salaries, distribution costs, sources of income, profit/loss breakdown
and sales figures need to be covered in more detail. If I can improve on this, this will also make my budget more
realistic.
• Question 5 – The publisher seemed to be pleased with the front cover, however he informed me that my DPS
needed to be changed. The story on the DPS needed to be the main story from the front cover and so I intend to
change this.
• Question 6 – Links to question 3.
• Question 7 – There were a few items missing from the pre-production slides and so the publisher suggested I
include a finalised flat plan as well as more detail on the house style and colour scheme.
• Question 8 – Link to questions 6 and 7.
• Question 9 – The fact that the publisher stated that I should not make changes for future releases is really positive
as it suggests that he feels my magazine will be successful as it is.
• Question 10 – Overall, the publisher found my pitch promising in places although he did highlight areas that
needed to be improved before he chose to invest in the magazine. I can therefore use the feedback from the
previous questions to improve my pitch and hopefully encourage investment in the future.

7. Production Plan
• Date of publication – the first thing to do is to set up a date of publication.
• Managing the schedule – this is a really important step that you should not take for granted
when it comes to the production of a magazine.
• Editorial and budgetary decision – the next step that is taken during the production process
of a magazine is the editorial decision.
• Content Acquisition – the most important step because without content we can’t have the
magazine in the first place. Content therefore is the main piece.
• Sub-editing – this focuses on one major thing, which is quality control.
• Page Layout – in big publications, there is a special team responsible for page layouts called
the layout staff.
• Proofreading – once the above stage has been completed, the next stage is the proofreading.
• File emailed to printer – After the proofreading stage, the desktop publishing file of the
entire magazine is sent to the printer whose job will be to print the magazine.
• Distribution – the printing company, having finished with the printing of the magazines, will
package them neatly and send them to a warehouse.
• http://hosbeg.com/the-magazine-production-process/

8. Pitch Production Changes
• The masthead of my magazine was added onto every slide
of my pitch.
• Advertising figures were added.
• Job Roles were added.
• A plan for the images were added.
• The Brand Identity was added.
• The profit figures were added.
• The flat plan was updated to another column.
• After changing my DPS, I added that in to reflect the front
cover.
• I added more details about the future issues of the
magazine, for example, how the front cover will appear.

9. Legal & Ethical Issues
• “As free as the press may be in this country, there are still certain restrictions and
limitations that writers must keep firmly in mind. The most important of these, for
your purposes, are the laws pertaining to libel, privacy and copyright. However,
there are also some pertinent ethical restrictions not governed by law. Ethics are a
personal, private matter to be decided by each writer according to the dictates of
conscience, but publishing etiquette demands adherence to some basic ethical
principles.” -
http://www.zeepedia.com/read.php?legal_and_ethical_considerations_for_writer
s_libel_doctoring_quotes_feature_and_column_writing&b=74&c=44
• I am going to conform to these guidelines by only getting the writers to interview
what is going on with the interviewee. However, they are not allowed to write
about anything private about the subject in a magazine article for example who
they are dating or any false information about the subject.
• Copyright – Copyright is a law that gives the owner of something such as a
company logo the right to decide whether it can be used for something. On the
front cover of my magazine, the logos for Facebook and Twitter are found in the
barcode. I am not allowed to reference them in my magazine without copyrighting
them to their rightful owners.

10. Legal & Ethical Issues Continued
• IP – Intellectual property (IP) means that nobody can do something to for example a company logo
without permission from the owner. I will use this in my magazine to copyright anything that does
not belong to Bauer Media such as the Facebook/Twitter logos on the front cover. I will trademark
my magazine by choosing only original designs such as the Music 4 the Mind masthead. Then I will
use an attorney to make my logo used only on Bauer-related media, never by other companies
without permission. http://startups.co.uk/5-steps-to-trademark-your-logo/
• IPSO – The Independent Press Standards Organisation (IPSO) is a company that promotes the
highest professional standards of journalism in the UK. I will use the Editor’s Code of Practice to
reflect what other magazines are doing, regarding the times of technology. Through this, I will keep
my magazine fresh and appealing to my audience. Accuracy applies to my magazine because it is
required to keep up-to-date with its target audience regarding what is new in the music industry
and what has happened recently. I want my target audience to know that Music 4 the Mind is
always full of fresh exclusives to maintain sales. https://www.ipso.co.uk/IPSO/index.html
• ASA – The Advertising Standards Agency (ASA) is the UK’s independent regulator of advertising
regulator for all branches of media. They take action against harmful or offensive advertising. I will
use this to only advertise what will appeal to my target audience, for example, I have seen Q
Magazine advertise Royal Blood’s debut album which is a rock album and my magazine’s genre is
pop and rock music so that can be done. I will also make sure that there are no offensive-looking
adverts in my magazine. http://www.asa.org.uk/?gclid=COPOr7C87sUCFTPKtAodqhoApA

11. Equipment Needed to Complete Each
Stage

12. Equipment Needed to Complete Each
Stage Continued
• This is all the
equipment needed to
complete each stage of
producing the magazine
in it’s entirety. The table
shows the equipment
needed to put together
the magazine and make
it look as professional
as Q or Kerrang.

13. Personnel involved at each stage
Personnel Job Role Salary
Edwin Mitchell Editor-in-Chief £22,000-£65,000
Bobby Parker Contributing Writer £18,000-£35,000
Tedric Fulmore Managing editor, Creative
director
£22,000-£65,000
Darrell Luster Contributing Writer £18,000-£35,000
Angela Myers Watson Contributing Writer £18,000-£35,000
Joel Hopkins Advertising £660-£1,1155
Alex Penge Marketing Queries £15,000-£24,000

14. Costs Involved in Each Stage
• I have made an
estimate of how
much everything will
cost when
production of the
magazine in progress.

15. Launch Date
• The launch date
(November 5th) is the
date the first issue of
Music 4 the Mind
comes out.
• Nothing special is
planned in the UK on
that day so nothing
corresponds with the
release, apart from
Guy Fawkes’ Night.

16. Press Complaints Commission
• The Press Complaints Commission is currently in a phase of transition; and it will
soon be replaced by a new structure of independent self-regulation for the
newspaper and magazine industries. Following the recommendations Sir Brian
Leveson made in his Report published in November 2012, the magazine and
newspaper industries have been creating a new, self-regulatory body - the
Independent Press Standards Organisation (IPSO), in accordance with the Leveson
principles. It is expected that IPSO will commence operations in September 2014.
Barring unforeseen circumstances, the PCC will therefore be closing down in
September.
• In the meantime, the PCC will continue to deal with complaints from members of
the public, which can be made in the normal way throughout the transition period.
All complaints that are already being handled on the closing down of the PCC will
be carried over to IPSO. The terms of the Editors' Code of Practice remain the
same, and members of PCC staff are available at any time to offer advice, including
on an emergency out-of-hours basis for concerns relating to harassment or
attention from journalists and photographers.
• http://www.pcc.org.uk/about/index.html

17. Budget/Costs Involved

18. Calendar Events
• The launch date is November 5th but there are no huge
events happening in the UK on that day apart from Guy
Fawkes’ Night in which there will be fireworks.
• I have factored this in and issue 2 will revolve around
Christmas and that is when shops are normally closed
during that some days of the holiday.
• I have capitalized on this by launching
Facebook/Twitter pages to get future readers
interested in the magazine and start a fan base from
these.

19. Conclusion
• This PowerPoint has focussed on how I have been
able to use feedback gained to inform the
development and planning of an original print-
based media product, which is my magazine.
• What I have done is mentioned how I got
feedback from the publisher, how I have made
those changes to my Prezi and how I have created
evidence for that feedback.
• I have also discussed what kind of equipment was
used for each stage of those changes.