Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
name: 4 Gum
Slogan: leaving the chew, to you
White and green
It will look healthy.
’leaving the chew, to you’ is good
because it relates to the product.
4 gum is too much like 5 gum and
people would think we are in
partnership with that company
Slogan: don’t be average
Grape. Purple Grape is a type of fruit, which will
match with the products name
‘don’t be average’ this is a good
slogan because it relates to a lot of
things not just gum
‘don’t be average’
Doesn’t fit into our image.
Although it’s good for your slogan
to sell anything. We needed our
slogan to be about us.
Name: cheerful Gum
Slogan: Swaitening your
Green and red
The colours are good because it’s a
fresh and healthy colour.
‘swaitening’ is good because it is
something to do with use and
could also be used if we had to sell
a different product.
‘cheerful gum’ is to bigger name
It’s also not the type of image we
are going for. We are more serious
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Any Other Final Decisions
Swaitening your product Initially we have chosen
purple. But using green
and red for future colours
Our logo no longer exists of the copyright “Superman” logo and now an
original idea put forward as a team and designed by Sophie (ME)