1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Aaron Cogdell
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Aaron Cogdell
Name: 4 Gum
Slogan: leaving the chew, to you
White and green It will look healthy and a typical
mint/fruit gum style.
’leaving the chew, to you’ is good
because it relates to the product
with a catchy rhyme as well.
4 gum is too much like 5 gum and
people would think like we are
trying to live up to and copy
another business.
Aaron Cork
Name: Fresh
Slogan: don’t be average
Grape, Purple Grape is a type of fruit, which will
match with the product’s name,
‘fresh’
‘Don’t be average’ is a good slogan
because it relates to a lot of things
not just gum.
‘don’t be average’
Doesn’t fit into our image.
Although it’s good for your slogan
to sell anything,we needed our
slogan to be about us.
Sophie Carey
Name: cheerful Gum
Slogan: Swaitening your
products
Green and red
(watermelon)
The colours are good because it’s a
fresh and healthy colour.
‘Swaitening’ is good because it is
something to do with us and could
also be used if we had to sell a
different product.
‘Cheerful gum’ is to bigger name.
It’s also not the type of image we
are going for as we are more
serious comedy.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Fresh
Swaitening your product Initially we have chosen
purple. But using green
and red for future colours
and flavours.
Our logo no longer exists of the copyright “Superman” logo, and now an
original idea has been put forward as a team and designed by Sophie