Seductive Design
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In the dating game of the web, you need more than just a pretty (inter)face and a winning smile. You need to woo your users in a complex ritual of seduction and delight. Only then will you win their hearts, minds and registration details. Sadly, too many sites focus purely on the chase, adding each new conquest into their little black book of registered users (moleskines presumably) before moving on to their next victim. While one-night log-ins can be exciting, they aren't particularly satisfying. It's the quality rather than quantity of your relationships that count. A truly meaningful relationship takes time, understanding and sacrifice. The best relationships are born from a sense of shared ideals; they are supportive, caring and fun. Using examples from the real world, this session will look at the various tips, tricks and techniques you can use to make your users fall in love with your product or service. So dim the lights, put Barry White on the stereo and get ready for a lesson in the fine art of user seduction.
Seductive Design
- Seductive Design @andybudd @clearleft
- Seductive Design @andybudd @clearleft
- “The Graduate”
- “Casanova”
- Original Sin
- Seductive Design http://www.flickr.com/photos/richardmscott/
- Seductive Interfaces
- The Fine Art of User Seduction
- Stage 1: The Approach
- Create an immediate reaction
- The Halo Effect
- Unboxing your iPod
- Looks count
- Status and Security Attractiveness boosters
- Get a gimmick
- Pick up lines
- Be a little mysterious
- What is beautiful is good
- Which site would you buy a used car from?
- Make a good first impression
- And be easy to get along with
- Trust indicators
- Differentiate
- Have a gimmick
- It makes people think you’re interesting
- Be friendly and personable
- Generate interest through curiosity
- and through playful disclosure
- A good date starts with a good first impression
- Stage 2: Rapport
- Shared interests and values
- Familiarity breeds attractiveness
- Get in with his/her friends
- Liking
- Don’t be needy
- Attitude similarity effect
- Testimonials
- Testimonials
- Testimonials
- Testimonials
- Show how popular you are
- Virb do this well
- Virb do this well
- Common interests
- Not fun doing it on your own
- Make it easy to invite friends
- Stage 3: Desire
- Be funny
- Flirting and Playfulness
- Be cheeky
- Seductive language
- Give a hint of more to come
- But then play hard to get
- Be a little mysterious
- And know when to make the move
- Generate interest through curiosity
- Sexy interfaces
- Sexy interfaces
- Frivolous
- Carousels
- Get a personality
- Cheeky
- Fun(ctional)
- Dopplr toys
- Fun and games
- Poking
- Seductive language
- Be a little mysterious
- and play hard to get
- Limiting supply can drive desire
- Stage 4: Commitment
- Proximity
- Praise
- Don’t be afraid to admit your mistakes
- Social exchange theory
- Attachment
- Rubin Scale
- Liking Indicators
- 1. I feel that Andy is a very stable person. 2. I have confidence in Andy’s opinions. 3. Most people would react very favourably to Andy after a brief acquaintance. Liking Indicators
- 1. I feel that flickr is a very stable person. 2. I have confidence in flickr’s opinions. 3. Most people would react very favourably to flickr after a brief acquaintance. Liking Indicators
- Love Indicators
- 1. I feel strong feelings of possessiveness towards Andy. 2. I find it easy to ignore Andy’s faults. 3. It would be hard for me to get along without Andy. Love Indicators
- 1. I feel strong feelings of possessiveness towards Twitter. 2. I find it easy to ignore Twiter’s faults. 3. It would be hard for me to get along without Twitter. Love Indicators
- Find reasons to (legitimately) get in touch
- Rewards
- Reasons to enguage
- Unlocking new abilities
- Amazon knows my taste in books
- LastFM knows my taste in music
- Interfaces that grow with you
- Interfaces that grow with you
- Help people become experts
- Admit your mistakes
- Fail Whale
- @andybudd @clearleft
- So where are the web examples?