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Esri User Experience TeamThe Users’ Story:UX StoryboardingFrank GarofaloEsri User Experience Team
CREDIT• Derived from a SxSW 2011 presentation by:• Joseph O’Sullivan, Intuit• Rachel Evans, Intuit• http://schedule.sxsw.c...
STORY BOARD
STORY BOARDA panel or series of panels of rough sketchesoutlining the sequence of eventsa customer will experiencebefore, ...
OUR STORYBOARD STRUCTUREProblemSolutionBenefit
OUR STORYBOARD STRUCTURE
OUR STORYBOARD STRUCTUREProblem Problem
OUR STORYBOARD STRUCTURESolutionSolutionSolution
OUR STORYBOARD STRUCTUREBenefit
EXAMPLE• Scenario:- Small Café – serving soups, salads, sandwiches- 5-10 employees- Currently only excepts Cash payments- ...
END-USER• Be specific• Don’t be everything to no one
END-USER• Be specific• Don’t be everything to no one
END-USER• Be specific• Don’t be everything to no one1minCafé Owner & EmployeesFor example:
PROBLEM• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the pr...
PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolu...
PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolu...
SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”Solution Solution
SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”4minSolution Solut...
BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.Benefit
BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.3minBenefitCustomers a...
LEARNING• Goal:Gather as much newfeedback as possibleCustomerProblemDo you understand the problem?Is it an important probl...
LEARNING• Goal:Gather as much newfeedback as possibleWhat is the familiarity of the Café Owner & employees withSmartphone ...
TIME TO DRAW
BUT, I CAN’T DRAW
1 MINUTE DRAWING LESSON1min
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
Quick Drawing Lesson
My Example StoryboardHandheld device, credit card processingCafé Owner & EmployeesCashOnly?Easy Set-up & ConfigurationProc...
DRAW5min
SHARE4min
Users' Story: UX Storyboarding
Users' Story: UX Storyboarding
Users' Story: UX Storyboarding
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Users' Story: UX Storyboarding

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A User Experience Storyboarding activity, based upon a presentation at SxSW 2011 by: Joseph O’Sullivan, Intuit & Rachel Evans, Intuit

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Users' Story: UX Storyboarding

  1. 1. Esri User Experience TeamThe Users’ Story:UX StoryboardingFrank GarofaloEsri User Experience Team
  2. 2. CREDIT• Derived from a SxSW 2011 presentation by:• Joseph O’Sullivan, Intuit• Rachel Evans, Intuit• http://schedule.sxsw.com/events/event_IAP7349• http://www.slideshare.net/IntuitInc/conserve-code-storyboard-experiences-with-customers-first
  3. 3. STORY BOARD
  4. 4. STORY BOARDA panel or series of panels of rough sketchesoutlining the sequence of eventsa customer will experiencebefore, during, and after using our product.
  5. 5. OUR STORYBOARD STRUCTUREProblemSolutionBenefit
  6. 6. OUR STORYBOARD STRUCTURE
  7. 7. OUR STORYBOARD STRUCTUREProblem Problem
  8. 8. OUR STORYBOARD STRUCTURESolutionSolutionSolution
  9. 9. OUR STORYBOARD STRUCTUREBenefit
  10. 10. EXAMPLE• Scenario:- Small Café – serving soups, salads, sandwiches- 5-10 employees- Currently only excepts Cash payments- Limited Budget- Trying to be “high-tech” & “going green”
  11. 11. END-USER• Be specific• Don’t be everything to no one
  12. 12. END-USER• Be specific• Don’t be everything to no one
  13. 13. END-USER• Be specific• Don’t be everything to no one1minCafé Owner & EmployeesFor example:
  14. 14. PROBLEM• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problemProblem Problem
  15. 15. PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problem
  16. 16. PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problem3minI’m trying to offer credit card payments,but I can’t afford monthly payments for traditional CC service
  17. 17. SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”Solution Solution
  18. 18. SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”4minSolution SolutionSmartphone app & reader device to accept POS transactionsand online service for transaction ledger & reports
  19. 19. BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.Benefit
  20. 20. BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.3minBenefitCustomers are now happy they can pay by credit card.Café owner finds the app easy to use and increased productivity.
  21. 21. LEARNING• Goal:Gather as much newfeedback as possibleCustomerProblemDo you understand the problem?Is it an important problem?SolutionDoes your solution solve theproblem completely?CustomerBenefitWhat is good about your ideafrom the user’s perspective?
  22. 22. LEARNING• Goal:Gather as much newfeedback as possibleWhat is the familiarity of the Café Owner & employees withSmartphone applications?CustomerProblemDo you understand the problem?Is it an important problem?SolutionDoes your solution solve theproblem completely?CustomerBenefitWhat is good about your ideafrom the user’s perspective?
  23. 23. TIME TO DRAW
  24. 24. BUT, I CAN’T DRAW
  25. 25. 1 MINUTE DRAWING LESSON1min
  26. 26. Quick Drawing Lesson
  27. 27. Quick Drawing Lesson
  28. 28. Quick Drawing Lesson
  29. 29. Quick Drawing Lesson
  30. 30. Quick Drawing Lesson
  31. 31. Quick Drawing Lesson
  32. 32. Quick Drawing Lesson
  33. 33. Quick Drawing Lesson
  34. 34. Quick Drawing Lesson
  35. 35. My Example StoryboardHandheld device, credit card processingCafé Owner & EmployeesCashOnly?Easy Set-up & ConfigurationProcessFrustrated Customers b/ccan only pay with cashLimited budget to affordtraditional CC processingEmployees use reader device& smartphone for transactionsCafé Owner can see ledger& generate reports onlineCafé Owner’s & employee familiarity with smartphone apps?Customers can pay withcredit cards, revenue increase
  36. 36. DRAW5min
  37. 37. SHARE4min

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