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Bit 2015 – Hotel e Travel Website – Speech 13/02/2015

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Hotel e Travel Website: Responsive Web Design come unico approccio possibile.
2 coordinate:
1. Mobile First
2. Content First
#BIT2015 #MuseFormazione: i 2 hashtag che hanno guidato il nostro live twitting.

Published in: Internet
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Bit 2015 – Hotel e Travel Website – Speech 13/02/2015

  1. 1. Travel & Hotel Website Istruzioni per l’Uso relatore NICOLETTA POLLIOTTO Milano • BIT 2015 - Sala Aquarius 13 Febbraio 2015 — h15.30
  2. 2. Hashtags Speech #BIT2015 #MuseFormazione
  3. 3. Scenario 2015 89% sul web prima di un acquisto
  4. 4. Mobile 2014 66%eMail lette da dispositivi mobili
  5. 5. 56 100 Mobile 2014 Utenti su
  6. 6. Evoluzione del Modello Marketing Mix delle 4 “P” Experience Product
  7. 7. Everywhere Place Marketing Mix delle 4 “P” Evoluzione del Modello
  8. 8. Marketing Mix delle 4 “P” Evoluzione del Modello Exchange Price
  9. 9. Evangelism Promotion Marketing Mix delle 4 “P” Evoluzione del Modello
  10. 10. Offline Brand Experience Cura per i Dettagli e del Cliente
  11. 11. Online Brand Experience Vogliamo la Stessa Esperienza!!!
  12. 12. User Experience • UX …è al centro del tuo Progetto?
  13. 13. Nuovi Strumenti RWD — Responsive Web Design
  14. 14. Website › 2015 17–50 millisecondi 1° impatto 2.6 secondi persuasione
  15. 15. Utente al Centro • Responsive Web Design •
  16. 16. Website Brand Reputation / Vendita / Customer Care Google consiglia l’approccio RWD SEO
  17. 17. Mobile First • Approccio Marketing Possibile •
  18. 18. Caso di Studio • Hotel Website RWD •
  19. 19. Family Hotel Palme Gemelle Vieste (Gargano) DEMO palmegemelle.com
  20. 20. Content First • Unico Approccio Marketing Possibile •
  21. 21. Diagramma di Priorità • Diamo Ordine ai Contenuti •
  22. 22. Content is King Communication is Queen
  23. 23. Arte della Persuasione 1. Value Proposition? 2. Benefici anticipano i bisogni? 3. Risposte a tutti i dubbi? 4. Frasi intuitive? 5. Navigazione fluida? 6. Conversione facile? 7. Eliminato il superfluo? 7 Domande
  24. 24. Contenuti Persuasivi ● Ottimi Contenuti —> Fiducia ● Lettura a Scansione ● Killer Titles ● Sottotitoli Descrittivi ● Informazioni Aggiornate Utenti
  25. 25. Contenuti Persuasivi ● Mappa Keywords —> Targets ● Title e Description ● Copy di Qualità ● Testi/Contesto ● Architettura Link (in-/out-bound) Motori di Ricerca
  26. 26. Storytelling dalla Storia al Business Blog
  27. 27. Content Marketing Strategia + Creazione + Gestione
  28. 28. 7 Regole d’Oro 1. Titolo Killer 2. Apri con un BANG! 3. Immagini Affascinanti 4. Tipografia e Ortografia 5. Allineato ai Social Media 6. Trova la tua Voce (Stile) 7. Call-to-Action (CTA) Crea il Post Perfetto
  29. 29. Caso di Studio dall’Identità Aziendale al Business Blog
  30. 30. Oasi Salento Residence Hotel a Torre dell’Orso website: oasivacanze.it DEMO
  31. 31. Web Copywriting ● Title: 65 caratteri / 6 parole ● Description: 150/160 caratteri ● Blog Post: 800/1000 parole ● Killer Title: 6 parole ● Facebook Post: 100/200 caratteri ● Tweet: 140 caratteri Tips & Tricks
  32. 32. ATTENZIONE INTERESSE DESIDERIO AZIONE aida
  33. 33. kiSSKeep it Simple Stupid
  34. 34. tl;drtoo long; didn't read
  35. 35. Take Away Promozione Online — NECESSARIA Responsive Web Design Mobile First Future Friendliness Stimola la Condivisione sui Social Innovazione è Crescita Mettiti in Discussione
  36. 36. MuseComunicazione CnR @musecom @comristorazione +NicolettaPolliotto Nicoletta Polliotto Destinazione Turismo Muse Journal Comunicazione nella Ristorazione Social Blog CnR fb fb tw tw g+ in in
  37. 37. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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