Guerilla Usability Testing — @media 2009

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16 likes•5,196 views

Andy Budd

How to plan, set-up and run your own usability tests, with a brief diversion via the world of high street retail.

Design Technology

The highstreet in the 50s and 60s was a DULL place

Suddenly, every shopping basket mattered!

Merchandising and the ‘scent’ of information

We think we know our customers, but we don’t

However they actually use them like this

To design for humans we need to understand them

Good and Bad Tasks
Bad: Search for a bookcase

Good: You have 200+ books in your ﬁction
collection, currently in boxes strewn around your
living room. Find a way to organise them.

Think aloud protocol
As the name suggests, you set a series of tasks
and ask the subject to verbalise their thoughts
and feelings by ‘thinking aloud’. The object of this
is to gain valuable insight into the thought
processes behind the users actions.

Think out loud

Yes Andy, but how do I get my boss to agree

To build better products, get to know your users

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When you're tight on time and budget guerrilla testing can be a quick and cheap alternative to lab usability testing to gather insights for improvement on your website or app. It also empowers us to design for real people, over client opinions. This presentation covers all of the key considerations when preparing for and running guerrilla usability testing sessions. This talk was delivered at WordCamp London 2015

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Guerilla Usability Testing — @media 2009

1. Guerilla Usability Testing by Andy Budd

2. The highstreet in the 50s and 60s was a DULL place

3. Simplistic marketing

4. People + Products + Marketing = Sales

5. Market saturation

6. Suddenly, every shopping basket mattered!

7. And then along came this guy

9. The decompression zone

10. Navigation

11.

12. Merchandising and the ‘scent’ of information

13. Try before you buy

14.

15. Modern retail has learned from research

16. We think we know our customers, but we don’t

17. We think people use our sites like this

18. However they actually use them like this

19. Our users aren’t stupid

20. To design for humans we need to understand them

21. Formal Testing

22. Eye tracking

23. Heat maps

24. Gaze maps

25. Informal (Guerrilla) Testing

26. RITE Methodology RITE testing

27. How to run a usability test

28. Start with a “cunning” plan

29. Select your tasks

30. Good and Bad Tasks Bad: Search for a bookcase Good: You have 200+ books in your ﬁction collection, currently in boxes strewn around your living room. Find a way to organise them.

31. Recruiting Test Subjects

32. How many subjects are enough?

33. Rock, paper, scissors You can test on everything from a low ﬁdelity paper prototype, through a HTML prototypes, to a live site. You can test your existing site, your competitors sites or a brand new solutuion. What to test on?

34.

35. On the day

36. Think aloud protocol As the name suggests, you set a series of tasks and ask the subject to verbalise their thoughts and feelings by ‘thinking aloud’. The object of this is to gain valuable insight into the thought processes behind the users actions. Think out loud

37. Be a good moderator

38. Yes Andy, but how do I get my boss to agree

39. To build better products, get to know your users

40. Thanks

41. Questions?

42. Usability Testing Halo 3

43. Aiming

44. Getting Lost

45. Grunts of Death

46. Testing Shadowgrounds

47.

48. Testing Shadowgrounds