1. How did you attract/address
your audience?
the main image I used is of a person that is around the
same age group as my target audience, if used an
image of an older person on the front cover I may not
have attracted the audience I was aiming for or
represented their social group. My media product is
unisex as I wanted to attract a larger audience; by using
a young male on the front cover I feel I was able to
attract both genders.
In order to attract this audience I looked at existing
products and carried out research on the internet for
various hip hop artists, after doing this I noticed that
there was a stereo typical view on “hip hop” and I have
tried to represent this in my magazine through the
dress code of the person in the main image, but rather
than going fully for the “gangster” look I have mixed
smart clothing with gangster clothing which will
hopefully start a new trend.
I also attracted the target audience by offering a free
CD that comes with the magazine, this helped to attract
the audience as most people tend to like being given
things for free.