Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.

1. BALI
the international gateway for
INDONESIA
creative industry

2. What is Bali?

3. Creativepreneur
Culture
Inspires so many
Religious/
creativepreneur
Indigenous
locally and
Culture
internationally
Bali
Arts & Crafts
The ultimate International
Strong heritage
& very high
destination A meeting place
for international
craftmanship traffic
Tolerance
Open society
through Hindu
Culture

4. so, nobody refuse
to be invited to Bali,
and, many of them
permanently stays

5. as a reminder,
3 rules of tipping point
• law of few
• stickiness factor
• environment
Tipping Point - Malcolm Gladwell

6. Bali is right there
with Hongkong,
Singapore,
Monaco, Milan,
Paris, Billbao, ...

7. Bali can become
the global brand
for Indonesia
creative industry

8. From Mind to Market
Building Sustainable Supply Chain
Seed
Capital
Studio Exposure Distribution Marketing
Competition Training Pilot Financing Production
Schools & Selection
Designer Distribution Licensing Merchandising
Partner
Mentoring
Idea Generator & Capacity Building Exposure Production Marketing & IP
Selection Exploitation
done by many done by many high number of
natural selection start creativepreneur creativepreneur, craftsman & done by private label,
by Balinese culture, but Bali not yet as geography not Bali as a group
then combine with a brand specialization
new international
flavor

9. what we need is
more than Bali as
destination, but
Bali as Brand

10. MADE in BALI !

11. we need international
event such as Cannes Film
Festival, Milan Trade
Show, Tokyo Game Show

12. Bali Fashion Week,
Bali International Film
Festival, Ubud Writers
Festival, etc.

13. Local
Case Study

14. The Biggest Graphic Industry Exhibition in Indonesia

15. Source: Herman Pratomo – FGD

16. Foto: Rico Halim – FGD

19. FGDexpo2009 INTRODUCE YOU...
the FGDexpo2009
STORYTELLER

20. International
Case Study

21. preparing singapore as destination and
promoting singapore brand by
providing a robust IP regime (creation,
protection & exploitation)
singapore

23. Singapore as
Singapore destination
branded brand
product

25. facilitate hongkong as trade hub for
mainland china through regional
network, provide trade information and
maintain a yearly trade fair
hongkong

26. HONG KONG
Turning China into Opportunity

27. What it means for you…
Tailored business models
Model A
Producing in China for global markets
In Home Market In Hong Kong In China Value Chain
Strategic
Financing Research
development Design
Transport
Sourcing
QC
Manufacturing
IT
Inventory
Post
Marketing Production
Distribution
Sales

28. What it means for you…
Tailored business models
Model B
Producing in China for China markets
In Home Market In Hong Kong In China Value Chain
Strategic
Financing Research
development Design
Transport
Sourcing
QC
Manufacturing
IT
Inventory
Post
Marketing Production
Distribution
Sales

29. Hong Kong Trade Development Council
Providing Information
In person
12 offices in China, more than 40 worldwide
London Frankfurt
Beijing New York
Tokyo
Hong Kong
Bangkok

30. Hong Kong Trade Development Council
Providing Information
tdctrade.com express SME News Flash Hong Kong Trader
Subscribe now for free at www.tdctrade.com

31. Hong Kong Trade Development Council
Connecting Customers
Leading trade fairs in Asia

32. in US, by private
in others, by government
in Indonesia, by who?

33. maybe...
Private Government!

34. Andi S. Boediman
Strategic Innovation
Consultant
andisboediman@gmail.com
www.ideonomics.com