Tech innovation s2_invention to innovation

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Learn the fundamental of innovation concepts and foundation for value creation.
Learn Concurrent, reverse, value engineering concept and tools to facilitate successful innovation.

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Tech innovation s2_invention to innovation

  1. 1. Technology and InnovationManagement:S2Managing Creativity and InnovationDr Raj C ThiagarajanToSIBM SIII MBA Students ATOA Scientific Technologies Engineering Simulation For Innovation
  2. 2. TIM –S2: Managing Creativity and innovation• Why• Invention/Innovation• Types of innovation• Innovation process• What and How• Product/ Process innovation• Managing for innovation ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 2
  3. 3. History of Industrial Drivers• Past:• Manufacturing – Mass production- e.g, Ford• Marketing - Good selling – e.g., FMCG• Quality – Six sigma – e.g., GE• Present :• Services, Knowledge economy – GE and Tech companies• Future:• Creative Economy Breakthrough Innovation are must for leadership ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 3
  4. 4. Inspiration from Nature• Nature perfected the art of innovation. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 4
  5. 5. WHY• Advancing technology• Changing environment.• Changing industrial structures and strategies• Evolving society, customer desires• Competitors improve their products, processes and services.• Customers stop buying your old products and services so you need to replace them and add new products and Maturity services Adoption Rate• Life cycle of product Growth Innovation• Company profit/revenue increase – Business Growth Drivers Volume and Price Introduction – Increase Volume – Increase Price: Prize premium only by innovative products… Time ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 5
  6. 6. Market ValueWhy Equity financial Intellectual Elements of Capital Capital Intellectual Capital Organizational Customer Human Capital Capital Capital• Balance sheet hardly reflect any Process Customer Base intangible assets. Capital base Value Culture Relationship Relationship• Move towards quantifying Innovation intangible assets Capital• Value creation- increasing value of intangible assets* * Mike Tansey, Bob Stembridge, The challenge of sustaining the research and innovation process, World Patent Information, 27, pp 212–226, 2005. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 6
  7. 7. Invention/Innovation• Thinking and doing.• Proposing and executing• Appropriate - useful and actionable.• Influence the business product.• Customer experience creation.• Invention: All about IDEA• Innovate: Make it work ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 7
  8. 8. Innovation process • Idea Generation • Idea Evaluation • Idea implementation • Commercialization IdeaIdea Generation Idea Evaluation Commercialization implementation ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 8
  9. 9. WhatIdea Invention Innovation Awareness Incubation Illumination Verification Implementation Marketing and Selling Customer value creation After, Creativity and the Innovation Process, White rose center for enterprise ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 9
  10. 10. Staged Innovation development processConsumer problem & needs exploration Idea Idea generation 25-30 Concept developments 15-20 Feasibility Business Analysis 8-10 Prototype development Pre NPI Plant scale up Market testing 6-8 Commercialization 4 NPI Post –Launch checkup 2 ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 10
  11. 11. HowInnovation is Hard work Teamwork and No HIGHWAYSome data:  Only 10 % of inventions made into products  Only 10% of products succeeded in the market  Failure rate of innovation is high  To get around this problem fail fast, Or Have more of them.Three ways to Innovate  Solve your current problems creatively.  Think weird, Infuse new ideas.  Access and absorb external research discoveries ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 11
  12. 12. Individual Creativity• “Isolation breeds diversity”Most life is considered to have come from a common root.However at some point in time, the insect eye and the vertebrate eye diverged on their evolutionary pathways.As a result, 2 quite different types of eye have evolved. Each of which fulfils their requirements.This divergence also occurs in the creative process when working in isolation. Adopted from Creativity and the Innovation Process, White rose center for enterprise ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
  13. 13. How for Manager • Mindset / Opportunity • Physical Environment • Freedom • Project Boundaries • Uncertainty • Feedback – Like – Concerns – Suggestion ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 13
  14. 14. Collective Creativity• “Two heads are better than one”• While the American Indian was undoubtedly a more skillful horseman than the US cavalryman, the group working of the cavalry overcame the skills of the individual Indians.• “The whole is greater than the sum of the parts.” Adopted from Creativity and the Innovation Process, White rose center for enterprise ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
  15. 15. Innovative Idea @ work Motivational Factors• Expertise• Creative thinking skills• Motivation • Intrinsic • Internal desire • Personal sense of challenge Least Most • Extrinsic important important Source: “ Winning new product and service Practices, • Outside a person Kuczmarski & Associates Inc. • Carrot or a stick ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 15
  16. 16. Barrier to Innovation• Fear of trying• Fear of risk• Fear of change• Fear of being laughed at• Fear of making mistakes• Fear of appearing stupid by proposing something that is not possible• Fear of showing ignorance• Fear of showing personal thoughts• Fear that personal ideas are so easy to copy they can not be shared with colleagues• Jealousy of colleagues• Never done before, dont know how to do• Holding on to past successes• People feeling indifferent and apathetic about their work ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 16
  17. 17. Barrier and BridgeHierarchy MeritBureaucracy AutonomyAnonymous FamiliarClean MessyExperts Players ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 17
  18. 18. Types of Innovation• Incremental• Evolutionary• Revolutionary Tradational Evolutionary RevolutionaryBenefits Incremental Substantial BreakthroughIdea Idea Spark Idea Flame Idea ExplosionExecution Just Talk Walk the talk Walk the walk ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 18
  19. 19. Product , Process Innovation• Product Innovation – Mobility – Communication – Infrastructure – Healthcare Innovation Impact – Entertainment• Process Innovation – Services – Manufacturing Time – Business method ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 19
  20. 20. Breakthrough Innovation• Break through ideas for Revolutionary Innovation – The need of the hour for Breakthrough product /process development. Breakthrough Magnitude of change• Challenge the dogmas and the orthodoxies of the incumbents. Substantial• Spot the trends that are already changing but have gone unnoticed Incremental• Unique Customer experience Profits ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 20
  21. 21. Breakthrough product examples• Digital Camera• Apollo Digital X-ray panel• email + Innovation e-mail Adopted from Creativity and the Innovation Process, White rose center for enterprise ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 21
  22. 22. Breakthrough Service examples• Dell : Distribution model• Low cost airlines• Itunes• Online sales• Apps• …. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 22
  23. 23. Growth opportunity• New Markets• New technology• New Policy• Sector• Size Need• Life cycle• Degree of Novelty Creative Reactive Passive Ability to change ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 23
  24. 24. Creating a Innovative culture• Diversity• Learn from mistakes• Listen• Encourage multiple point of views.• Interdisciplinary• Encourage risk• Just Play ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 24
  25. 25. Innovator Benchmark• Thomas Edison• 14 member team• 6 years• 400 patents• Telegraph, telephone,light bulb..• Legendary inventors is often a team in disguise• Edison is in reality a collective noun and means the work of many men. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 25
  26. 26. Solve Tomorrow’s problem• If you solve yesterday’s problem, you will develop todays technology.• If you solve Todays problem you will develop Tomorrow’s technology.• If you solve Tomorrow’s problem then you will develop future technology. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 26
  27. 27. Play innovation ( Innovator)Three ways to Innovate  Solve your current problems creatively.  Infuse new ideas, Breakthroughs.  Access and absorb external research discoveries ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 27
  28. 28. Orgn. Building blocks1. Innovation vision2. Strategy3. Technology and innovation portfolio4. Design a staged development process5. Form innovation teams6. Establish reward systems7. Measure progress and returns8. Infuse innovation norms and values ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 28
  29. 29. Innovation Growth Options• Technology Vs Market Technology Market Core Adjacent New Core Grow Grow JV Adjacent Grow New New Venture Venture New JV New Acquire Venture ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 29
  30. 30. Measure Innovation1. Survival rate2. Success or hit rate3. R&D innovation effectiveness ratio4. R&D innovation emphasis ratio5. Innovation sales ratio6. Newness investment ratio7. innovation portfolio mix8. Process pipeline flow9. Innovation revenue per employee10. ROI Innovation indices ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 30
  31. 31. Theory of inventive problem solvingPrincipal TRIZ Findings1) Solutions come from a small number of inventiveprinciples2) All technology evolution trends are predictable3) Major innovations emerge from outside the industrysector in which they are to be deployed ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
  32. 32. TRIZ Evolution Trends• Increasing ‘Ideality’ (‘Value’)• ‘Trimming’• Dynamization• Segmentation• ‘Mono-Bi-Poly’ Systems• Rhythm Co-ordination• Action Co-ordination• Controllability• Introduction of Additives• Geometric Evolution of Linear Structures• Geometric Evolution of Volume Structures• Evolution towards micro-scale• Decreasing Human Involvement ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

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