Non Text Magic Studio Magic Design for Presentations L&P.pptx
Colombian Online Creative Hub Store
1. My Ideal Business I WS6
BY: FELIPE GOMEZ
Creative Commerce
Project Lead
Giovanni Lanzone
Tutor
Carla Zorzoz
2. My Ideal Business
The Problem Creative Commerce
Young DESIGNERS and CREATORS in Colombia are
having problems to promote and distribute their
offer. They are in need of project managing and new
distribution channels to maintain their endeavours
going.
DESIGN
PROMOTING
DISTRIBUTION
MANAGING
4. My Ideal Business
The Solution Creative Commerce
st
1 COLOMBIAN
ON-LINE
CREATIVE
HUB STORE
5. My Ideal Business
Mission Statement Creative Commerce
Creative Commerce
We are a virtual trading platform that offers
innovative ideas and provides their creators with
logistics and consulting for the commercialization,
distribution and management of projects.
6. My Ideal Business
The Market I B2B Creative Commerce
The Creators
•In Colombia the creative industry is rising, moving
2 Billion Dollars per year.
•It uses 28% of national workforce.
$240
Million
CREAT
IVE SEC
TOR D DESIGN
IS TRIBUT
ION
Crafts $440
Million
Interfac
e Desig
n
3,88% 36%
Fashion FASHION
Graphic
Design 21%
Industri 3,76%
a Desig
n
3,45%
Textile
1,48%
0%
10%
20%
30% $720
Million
40%
CRAFTS $1.4
BILLION
7. My Ideal Business
The Market I B2C Creative Commerce
The Buyers
• LATIN AMERICAN YOUTH; Between 18 and 35 years
-Seeking for meaningful stuff, and design conscience
• Are part of social media based communities
- Colombia is the 3rd biggest consumer of S.M in the region
18 to 35 with 14.8 million Facebook Users
Fa
c • They move in the e-commerce world
eb
- They do over 12.000 purchases per day
oo
55% - E commerce growth = 25% per year
k Use
24%
rs
8.1
21% M
8. My Ideal Business
Business Model ` Creative Commerce
OPEN SOURCE
BUSINESS MODEL
IDEA
PROMOTION
CONSULTING
DISTRIBUTION
9. My Ideal Business
Business Model I Costs, Revenues, Creative Commerce
Activities & Resources
B2C Revenues
• Online Commission
B2B Revenues
• Consultancy
• Web Advertisement
Key Activities
Key Resources • Website Development
• Website • Online Marketing
• Community of Buyers • Product S&H
• Community of Creators • Creators Scouting
• Consultancy
Creative Commerce • Coproduction
Cost Structure
• Website Creation
• Orders Handling
• Human resource
• Community Building
10. My Ideal Business
Business Model I Channels Creative Commerce
Our aim is to create: 6K
A community of more than 250 creators,
over 5.000 active Buyers, for the fifth year.
With a purchase rate of 1.000 transactions/day
4.5K
Viral Buzz WEB EXPO
To Buyers
• Social Media • Google & F.B ads • Design & crafts
• World of Mouth • www.fikostore.com fairs, expo and stores
• Facebook app
3K
To Creators
Viral Buzz WEB Scouting
• Social Media • Google & F.B ads • Design & crafts
1.5 K
• World of Mouth • www.fikostore.com fairs, expo and stores
• Facebook app • Schools
•Social media
Year Year Year
1 3 5
11. My Ideal Business
How It Works Creative Commerce
SELL IDEAS
How It
Works
B U Y IDEAS
12. My Ideal Business
How It Works Creative Commerce
1. Creat a Product
2. Upload it @FikoStore.com
3. We Show it
www.fikostore.com
Facebook @ FIkoStoreFront
4. People Buy It
5. Fiko manages the order
6. The Creator gets pay
13. My Ideal Business
How It Works Creative Commerce
1. Creat a Product
2. Upload it @FikoStore.com
3. We Show it
www.fikostore.com
Facebook @ FIkoStoreFront
CONSULTING &
4. People Buy It SUPPORT
5. Fiko manages the order
6. The Creator gets pay
14. My Ideal Business
How It Works Creative Commerce
1. Creator develops a product
in any of FIKO’s categories
Crafts Fashion
Product Food
15. My Ideal Business
How It Works Creative Commerce
2. The Creator
Upload the product @www.fikostore.com
http://www.fikostore.com
http://www.fikostore.com
Register I Sign In I Community I Blog Help I About
Creative Commerce
Buy Sell Cart
Home > Sell > Upload Product FikoStore on Facebook
UPLOAD PRODUCT ORDERS
PRODUCTS SETTING
Upload Your Product
1/4 Cuarto
Project Image Chose File Bogotá
Colombia
(JPG, GIF, PNG, at least 430 pixels wide or 430 pixels tall)
Show Fashion -Design
Product Title Organic Pyjamas - For Her Favourites
Contact
FACEBOOK SHOP
Fiko Category
MORE FROM THIS SHOP
Crafts Fashion Product Food
Price $ 12 USD $ 23 USD $ 40 USD
Your Price With Mark-Up With S&H
90%
Visibility Public Private
Publish On FiKo Store Social Networks
Create Product
16. My Ideal Business
How It Works Creative Commerce
3. We show it
@www.fikostore.com
http://www.fikostore.com
http://www.fikostore.com
Register I Sign In I Community I Blog Help I About
Creative Commerce
Buy Sell Cart
CATEGORIES HAND PICKED ITEMS Se More FikoStore on Facebook
Crafts & Arts
Fashion
Accessories
Bags
Cloth
Shoes
Watches
Product Organic Pyjamas Cagua Collection Love Waters 3D NoteBook
Food 1/4 Cuarto $40 USD Caona $62 USD 20 Water $12USD Make-Mi $19USD
SHOPPING GUIDE
By Price
Under $25
Under $50
Under $100
Under $200 Mancornas Golf Hat Mochila Guadgua Chairs
Over $201 1/4 Cuarto $25 USD Nexos $33 USD Bau-Ya $65USD Bau-Ya $120USD
Browse
Best-seller
Designer
Brand
Featured
Gift Certificate
Organic Pyjamas Cagua Collection Love Waters 3D NoteBook
1/4 Cuarto $40 USD Caona $62 USD 20 Water $12USD Make-Mi $19USD
17. My Ideal Business
How It Works Creative Commerce
3. We show it
@ Facebook Fiko Store Front
18. My Ideal Business
How It Works Creative Commerce
3. The creator shows it
@ Facebook Creators Store Site
19. My Ideal Business
How It Works Creative Commerce
4. Buyer see the product
@ Facebook Creators Store Site
20. My Ideal Business
How It Works Creative Commerce
4. Buyer see the product
@ Facebook Creators Store Site>> Fiko Shop
21. My Ideal Business
How It Works Creative Commerce
4. Buyer Buys The Product
@ Facebook Creators Store Site>> Fiko Shop
http://www.fikostore.com
http://www.fikostore.com
Register I Sign In I Community I Blog Help I About
Creative Commerce
Buy Sell Cart
Home > 1/4 cuarto shop > Pyjamas FikoStore on Facebook
$40 USD
Add to Cart
Organic Pyjamas - For Her 44 LEFT OF 50
1/4 Cuarto
Bogotá
Colombia
Show Fashion -Design
Favourites
Contact
FACEBOOK SHOP
MORE FROM THIS SHOP
22. My Ideal Business
How It Works Creative Commerce
5. Fiko manages the orders
We offer every payment method
to our buyers
We take the product from the creator to the
buyer, then the creators gets the money
6. The Creator gets the money
23. My Ideal Business
The Benefits Creative Commerce
For The Region
• Design Culture
• International
Exposure
• New e-commerce
Model
• Creative sector
For The Creators growth
For The Buyers
• More Clients
• Original Products
• Product Exposure
• Fair Price
• Coproduction
• Save platform
• Consultancy
• Local payment &
• No investment
Fast delivery
25. My Ideal Business
Financials Creative Commerce
ST S
FINANCIALS- CO
Start-Up Year 1 Year 2 Year 3 Year 4 Year 5
Website Dev $14.550 $11.000 $18.000 $36.000 $70.000 $80.000
Creators Cut n/a $96.900 $315.000 $690.000 $1.150.000 $2.199.600
S&H n/a $30.000 $96.0000 $200.000 $420.000 $625.000
Pay-Portal n/a $14.000 $47.0000 $105.000 $230.000 $344.000
Marketing $5.290 $18.000 $29.400 $58.000 $120.000 $230.000
Overhead $47.300 $77.500 $111.500 $173.000 $270.000 $400.000
TOTAL $67 K $225 K $615 K $1.2 M $2.5 M $3.9 M 2%
10%
Year 5
Website Dev 6%
22% Creators Cut 9%
S&H
Start-Up
Pay-Portal 57%
8% 16%
Marketing
71%
Overhead
26. My Ideal Business
Financials Creative Commerce
VEN UES
FINANCIALS- RE
Year 1 Year 2 Year 3 Year 4 Year 5
Ideas Selling $235.000 780.000 $1.700.000 $3.800.000 $5.700.000
Web Adv $12.600 $15.960 $20.500 $22.500 $27.000
Consulting n/a n/a $6.600 $11.700 $18.000
Coproduction n/a n/a n/a $3.000 $9.0000
TOTAL $246 K $800 K $1.8 M $3.9 M $5.8 M
$ 6.000.000
Food R. MarkUp =X 1.8
$ 4.500.000
Products R. MarkUp =X 2
$ 3.000.000
Fashion R. MarkUp =X 2.2
$ 1.500.000
Crafts R. MarkUp =X 1.5
$0
r 1 r 2 r 3 r 4 r5
Yea Yea Yea Yea Yea
27. My Ideal Business
Financials Creative Commerce
NCIAIALS-ASH EN
UES
LOW
FINA
FIN ANCLS- C REV F
Start-Up Year 1 Year 2 Year 3 Year 4 Year 5
C.V Investment 140.000 n/a n/a n/a n/a n/a
Revenues n/a 246.000 800.000 1.800.000 3.900.000 5.800.000 RO
in I=
%5 300
Costs -67.000 -225.000 -616.000 -1.260.000 -2.600.000 -3.900.000
Net Profit n/a n/a 63.600 240.000 682.000 1.017.000
Ye %
Pay to V.C n/a n/a -35.000 -35.000 -35.000 35.0000 ars
V.C Dividend(1%) n/a n/a -4.500 -16.800 -34.000 50.900
$73 K $6.5 K $31 K $218 K $830 K $1.6 M
$ 6.000.000 Revenues
$ 4.500.000
Break-Even Total Costs
$ 3.000.000
$ 1.500.000
Year 1 Year 2 Year 3 Year 4 Year 5
