Building Creative Capital in Finland and the Netherlands
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This document discusses building creative capital in Finland and the Netherlands. It outlines initiatives at both the company and national level to promote innovation, networks, and education within creative industries. These include housing and workspaces for creatives, networking organizations, business support and financing, and promotional events. While Finland has strong overall government support, the Netherlands faces challenges in business education and implementing strategy. Both countries can improve engagement with policymakers to better support their creative industries.
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Building Creative Capital in Finland and the Netherlands
- 1. Building Creative Capital in Finland & Kennisland | Knowledgeland the Netherlands SICA Felix Meritis, Amsterdam We want to make the Netherlands smarter. Not just because we think it is necessary, 21 february 2008 But also because we believe it is possible. • 1994: Max Barenbrug graduates cum laude at Design Academy Eindhoven with 1st design Bugaboo • 1997: Brother-in-law Eduard Zanen is 1st investor and now co-director Bugaboo • 1999: Bugaboo Frog • 2001: Sex in the city • 2007: 55 mln euro revenue, 350 employees
- 2. • Technology: light and Creative industries flexible but strong • Design: cool and functional Companies that add value to products and/or services through meaning, identity and/or • Target customers: experience. urban parents and dads • Marketing: no babies • Revenue model: Quality of product, Reputation Creative Industry Revenue Models Creative Industries Reputation • Creation • Creative Commercial Services Knowledge • Production • Media en entertainment Intellectual Property • Distribution • Arts & heritage • Retail Products Labor
- 3. Trends & Developments Networks are dominant • Innovation: increasingly through crossovers • Specialisation: clusters / regions Dominant functions and processes in the Information Age are increasingly organised around networks. • Commercialisation: Understanding business models Manuel Castells (1996) • Public policy: searching for right instruments Innovation becomes open Companies are moving from closed to open innovation models. They have to because there are always more smart people outside your organisation than inside. Charles Leadbeater
- 4. BUILDING CREATIVE CAPITAL at the company level PRODUCTION R&D MARKETING NETWORK BUSINESS TALENT BUILDING CREATIVE CAPITAL An overview of initiatives at national level Housing Networks • Westergasfabriek • Creative Challenge Call • Mediawharfe • ACX PROMOTING & CREATING PROMOTING • Designers Platform • Van Nelle fabriek PROTECTING NETWORKS CREATIVE INNOVATION • Strijp-S • Opa Arnhem INDUSTRIES Finance & business support Promotion • Mediaguild • PICNIC Cross Media Week • Fashion Institute • Amsterdam Fashion Week STIMULATING ENTREPRENEURSHIP • Design incubator Eindhoven • Eindhoven Design Week • Talent Factory • I-CREA SUPPORTING EDUCATION • Creative Industry Bank • Private investors
- 5. Comparing Finland - the Netherlands Some lessons • ‘It’s a too sexy subject for politicians’ Strong Challenges - overall government • There’s more to do than re-structuring old buildings strategy with good implementation Finland ?? - R&D • Creatives are not just artists - education (art - business education • Creative industries are different, but not that academies) - overall government different - location strategy with good The Netherlands implementation - diversity - R&D • Joeri van den Steenhoven • www.kennisland.nl • js@kl.nl