1. ELIZA MANANDHAR
ANAND KARKI
VARUN C
YUGANDHAR YUGI
MBA „2ND SEM‟
Presented by :

2. INTRODUCTION
• FMCG is the 4th largest sector in Indian economy.
• Exhibiting more than 10% growth since 2005 and is expected to grow at a rate of
10% - 12 % .
• Creates employment for 3 million people in down stream activities.
• Within FMCG sector, Indian food processing industry represent 6.3% of GDP &
accounted for 13% of country‟s export (2003-04).
• Key players : HUL, Dabur India Ltd. , Colgate Palmolive India Ltd, Godrej
Consumer Products Ltd.

3. KEY SEGMENTS
1. House Hold Care
- Fabric Wash (laundry soaps & synthetic detergents)
- Household Cleaners (dish/ utensil cleaners, flour cleaners, toilet
cleaner, air freshener & mosquito repellents, metal polish & furniture
polish)
2. Personal Care
- Oral Care, hair care, skin care, personal wash (soaps),
- Perfumes
- Feminine Hygiene
- Paper Product

4. 3. Food & Beverages
- Health beverages; soft drinks
- Staples/ Cereals
- Snack foods
- Chocolates
- Ice-creams
- Tea
- Coffee
- Soft drinks
- Processed fruits, vegetables, Dairy products
- Bottled water
- Branded flour
KEY SEGMENTS

6. INDIAN FMCG MARKET
SEGMENT

7. FINANCIAL HIGHLIGHTS

11. WHAT DO THE ASIAN AND INDIAN FMCG
MARKETS LOOK LIKE ?

12. KEY MARKET LEADERS…..

13. HINDUSTAN UNILEVER LIMITED
(HUL)
• HUL 51% owned subsidiary of Anglo- Dutch giant Unilever.
• Country‟s biggest consumer goods company with net sales of US $ 2.4 billion
in 2003.
• Product portfolio includes personal care, skin care products, colour cosmetics,
deodorants, fragrances, tea , processed coffee, branded wheat flour, wheat
flour, ice-cream.
• HUL enjoys a formidable distribution network covering over 3,400 distributors
and 16 million outlets.

14. HUL PRODUCTS

15. CADBURY INDIA LTD. (CIL)
• 93.5% subsidiary of Cadbury Schweppers Plc. UK, a global major in the
chocolate & sugar confectionery
• CIL was set up as a trading concern in 1947.
• Largest market share :70% in Chocloate industry
• Key player in malted foods, Coca powder, drinking chocolate, malt foods &
sugar confectionary segment.
• Company had also entered in the soft drinks market with brands like “
Canada Dry “ and “Crush” which were subsequently sold to Coca Cola in
1999.

16. PROCTER & GAMBLE AND
HEALTH CARE LTD.
• Richardson Hindustan Ltd. (RHL), manufacturers of the vicks range of
products, was rechristened in India in 1985
• Affiliation to the “Procter & Gamble Company “, USA
• Acquired current name in 1998.
• P&G USA has a 65% stake in PGHHCL.
• Includes product ranges from Healthcare, Femi care, hair care, fabric care.

17. DABUR INDIA LTD.
• Established in 1884, Dabur India Ltd. Is the largest Indian FMCG and
ayuervedic products company.
• Group comprises Dabur Nepal Ltd., Dabur Finance, Dabur Egypt Ltd., Dabur
Overseas Ltd. And Dabur International Ltd.
• Product portfolio: health care, food products, natural gums, & allied
chemicals, pharma, & veterinary products.

18. COCA- COLA
• Started its operation in India in 1993
• Comprises 27 wholly company- owned bottling operations & operations and
another 17 franchisee- owned bottling.
• Network of 29 contract-packers also manufacture a range of products for the
Co.
• Leading Indian Brands Thums Up, Limca, Maaza, Citra & Gold Spot.

19. THANK YOU !!!