1. Kickstart Your
On-Demand Training
Program
Julee Ho

2. Plan, build and launch successful
online training.

3. Who is SchoolKeep
We’re a modern software for creating branded training modules and
delivering them from within web and mobile applications.

4. — Product Marketing Manager
— MS in Instructional Design
— 5 yrs experience in content
development & implementation
Hi, I’m Julee Ho.

5. Today’s Agenda
Modern business model—
Getting started with the framework—
Real world recap—

6. Modern Business Model
Make users successful on their platform—
Scale operations with their company growth—
Use data to align training to company KPIs—
Offer resources when and where users need it—
The most innovative companies seek to:

7. User Lifecycle
Application
First
Exchange
Growth &
Retention
Remediation MentorshipActivationAwareness

8. I understand the value of
training, but how do I get started?

9. On-Demand Training Framework
5 steps to creating a successful online training program
Define Outline Build Engage Measure

10. Define
Step 1

11. Set Goals & Objectives
Business Goals
Decrease the number of
monthly support tickets
submitted

12. Set Goals & Objectives
Training Program Goals
Business Goals
Decrease the number of
monthly support tickets
submitted
Make users more
knowledgeable about the
platform

13. Set Goals & Objectives
Training Module Objectives
Training Program Goals
Business Goals
Decrease the number of
monthly support tickets
submitted
Make users more
knowledgeable about the
platform
By the end of this module,
you will be able to
effectively set up a profile

14. Getting StartedGather Resources
Step 2

15. Repurpose all existing digital content
Support Articles
Webinar
Presentations
How-To VideosWorkshop Recordings
eBooks 5 minute
information
chunks

16. “Without company-wide collaboration,
there is no way to know how [training]
fits into the customer lifecycle or how
other teams can leverage what you’re
creating.
— Sarah Bedrick

17. Measure
Step 3

18. What makes an assessment meaningful?
Questions must…
— Require learners to apply knowledge extracted
from content
— Be contextualized in real-world scenarios
— Align with training module objectives

19. Did the training accomplish the
intended business outcome?
5
10
15
Not Started 25% 50% 75% 100%
0
Percent of module completed
Days
12.2
11.3
7.0
2.8
0.6
Number of days to first sale based on % of module completed

20. Feedback Loop
Feedback
Analyze
Improve
Launch
Create MVP

21. Execute
Step 4

22. Training Program Plan
Content Developers Project Manager Designer
Program Plan
Timeline

23. Real World Recap

24. Define your program scope
Business goal: Decrease time it takes for new sellers to create
first listing
—
Training program goal: Make the seller onboarding process
more comprehensible
—
Training module objectives: By the end of this module, you
will be able to set up your account in less than 5 minutes
—

25. Gather your resources
Repurpose existing content: Leverage the Getting Started
Guide for Sellers
—
Chunk content: Divide 10-page PDF into five minute training
activities
—
Structure the module: Add introduction, knowledge check
and survey
—

26. Measure success
Meaningful questions: Your payments account was set up on
May 16th. When will your first sales be posted to your account?
—
Engagement analytics: Track quiz scores, course progress and
learner completions
—
Feedback survey: Ask about the effectiveness of the content
and overall training experience
—

27. Execute & Engage
Start lean: Do what you can to create the MVP. Start pilot with
one training module
—
Form a team: Bring in a designer and company-wide subject
matter experts
—
Align on the plan: Share scope and timeline with the team.
Keep iterating and improving the training program!
—

28. Select a platform
partner as soon
as possible.
One last tip

29. Stay tuned for more
Free eBooks, courses, blog posts and much more
Define Outline Build Engage Measure

30. Thank you.
For questions: carlos@schoolkeep.com