eval

1. Marketing campaign evaluation
As a partof the marketing campaign for Anything Goes I helped to producea
promotional video for the show. I particularly helped to arrangecostumes, hair
and makeup for the shootas well as helping with lighting when the filming
actually began.
As a resultof the video being released it has gained 1.6k views on Facebook
and 663 on YouTube, reaching a massiveonline audience so it can be said that
the video was successfulin informing people about the show, resulting in them
wanting to get tickets.
The video team’s part of the campaign was successfuland I believe that
strengths of it would be that we managed to get a professionaltheatre to film
in rather than using the limited backstagethat is available on the schoolstage.
Also the video didn’t give anything away about the narrativeof the show
meaning audiences would be intrigued, therefore come and watch it as the
video was based around one of the lead characters in the show entering the
theatre beforeshe goes onstage for a performance, with the performance
being a scene in the show. Even though the video was shot 3 months before
the show I was also able to get the costumethat the actress in the video would
be wearing in the actual show, this allowed for continuity between the video
and the show.
If the video shootwas done again I think an improvement that could have been
made would be to have more extras in the video acting as castand crew
backstageto give more atmospheresuch as Reno’s 6 angels at perform with
her could havefollowed her onto stage or been in place already waiting for
her.
As a marketing campaign as a whole I think that it was successfulas the show
was performed to a sold out audience each night. Each aspect of the campaign
linked together with the idea wewere advertising the cruisethat the show is
set on rather than the show itself. The programmewas completed like a
brochurethat you would get on a boat to go with the video promoting the
show happening on the boat. I think another strength of the campaign is the
website posting pictures and videos and the radio team interviewing actors
and crew as this gave the audience an exclusive point of view aboutwhat it is
like in the run up to the show and the work thathappens behind the scenes,
something they wouldn’talways see.

2. However I think to improveon the marketing campaign as a whole we could
have had small meetings with all 4 teams to discuss whatwe wereall doing
and how we could havemade all our products link even more. Also I think that
the programmecould have been organised better in terms of the director and
producer of the show knowing that they wanted it to look like, making it an
easier job for the print team.