PESTEL Analysis of Coca- Cola

1. Thanda Matlab
Coca Cola
Analyzed By:
Krishna Teja 122024101006
Mary Joshita 122024101014
J. Dharmendra 122024101017
Sraban Kumar 122024101023
P. Yasvanth 122023603005
Jakkamsetti Tarun 122023603024
Twinkle Poddar 212023603028

3. The Coca Cola Company
James Quincey-Current Chairman & CEO
Started in
1892
Atlanta, US
225 bottling
partners
worldwide
Over 500 brands
in more than 200
countries and
territories
More than 1.9
billion servings
each day world
wide
MISSION
VISION

4. THE PRODUCT MIX
CONTRIBUTIONS DURING
COVID-19

5. POLITICAL

6. ECONOMICAL
FORECASTED REVENUE REPORTED REVENUE
$9.652 billion $9.702 billion

7. SOCIAL

8. T
E
C
H
N
O
L
O
G
I
C
A
L

9. ENVIRONMENTAL

10. LEGAL

11. FUNFACTS
Coke says the "perfect"
temperature to serve its drink
is between 34 to 38 degrees
Fahrenheit !!
When Coca-Cola first
launched it was marketed as a
nerve tonic that "relieves
exhaustion." This ad was
published c.1886.
Coke makes so many different
beverages that if you drank
one per day, it would take you
over 9 years to try them all
The red and white Coca-Cola
logo is recognized by 94% of
the world's population
There are 33 non-alcoholic
brands that generate over $1
billion in revenue. Coca-Cola
owns a whopping 15 of them
Coca-Cola spends more
money on advertising than
Microsoft and Apple
combined

12. CONCLUSION
The birth of the refreshing drink took place
128 years ago
& since then its raising standards in
every aspect.
Though the product is clamied to be
increasing risk of diabetes, belly fat, and
the early onset of menstrual cycle, the company is
discovering new product to increase the
acceptance in society.

13. REFERENCES
• Study material
• https://www.businessinsider.com/facts-about-coca-cola-2011-6?IR=T#coca-cola-spends-more-money-on-advertising-
than-microsoft-and-apple-combined-11
• https://www.independent.co.uk/news/world/americas/donald-trump-oval-office-desk-red-button-butler-coke-white-
house-us-president-a7703056.html
• https://www.livemint.com/companies/news/coca-cola-realigns-bottling-operations-in-north-india-
11575472334890.html
• https://www.coca-colahellenic.com/en/covid-19/latest-covid-19-news
• https://www.swotandpestle.com/the-coca-cola-company/
• https://www.marketingtutor.net/pestle-analysis-of-coca-cola/
• https://www.coca-colaindia.com/newsroom/pledging-support-towards-covid-19-relief-measures
• https://businessteacher.org/pestel/coca-cola-pestel.php
• https://www.onlineassignmentexpert.com/blog/analysis-of-coca-cola-company-swot-and-pestle-analysis/
• https://www.mbaskool.com/pestle-analysis/companies/18043-coca-cola.html
• http://fernfortuniversity.com/term-papers/pestel/nyse4/710-the-coca-cola-company.php