Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising. please contact info@pineappleconsulting.biz for more information.

2. Pineapple Consulting A Brand Consultancy; operationalizing ‘BRANDS’ From identifying the opportunity for an upcoming brand to ongoing brand management, Pineapple Consulting addresses all your BRAND requirements. Pineapple brings in, a fresh perspective backed by solid strategy and DESIGN, all three put together to create the most compelling of Brands.

3. Who we are? We are a Branding and Design Consultancy. Ensuring that the BRAND speaks the same language, feels and looks the same, even tastes and smells the same at every level of interaction… Be it with clients, customers, staff, associates or vendors. In the process, we don’t only dress up the brand personality but also help the brand to identify and communicate its core values and ideology.

4. People Tina Jain Mehta, Principal – Branding & Strategy Ameet Mehta, Principal – Design With Vinod, Shilpa & Garima providing key creative support

5. Tina Jain Mehta More than 9 yrs. experience in Advertising & Media, thorough exposure In Brand Management, Events & PR. Worked with MTV Networks, as Head of Client Servicing; Rediffusion DYR, as Account Manager & Purple Focus, as Manager CS & PR. Managed clients like Singapore Tourism Board, Popley Eternal, Eicher Motors, DainikBhaskar , Hotel Sayaji, P&G, Idea Cellular, to name a few.

6. Ameet Mehta Internationally recognized and award winning designer with more than 7 yrs. of experience in design. Specializes in Lifestyle Product Design, Branding and Strategic design consultancy projects. Worked with Titan Industries, Future Group, Raymond Apparels & Govt. Of India - Regional Technical & Design Training Center for artisans. Designed for brands like Park Avenue, Parx, Manzoni, RIG, UMM, BARE, and Titan; creating season based products & packaging, and visual merchandise.

7. What all do we do? Customized design modules for: Brand identity

8. What all do we do? Customized design modules for: Brand identity Brand environment

9. What all do we do? Customized design modules for: Brand identity Brand environment Brand communication

10. What all do we do? Customized design modules for: Brand identity Brand environment Brand communication Brand offerings

11. Brand identity Brand logo Brand stationery – visiting cards, letterheads, envelopes, invoices, …… Since ours is not a rigid process, but a menu offering; Pineapple offers strategic partnership at levels as required by your brand. Even the ‘Brand Identity’ offerings thus vary from brand to brand, client to client. The methodology that we follow, remain more or less the same though.

12. Methodology

14. Procedures

15. Statement of problem2nd meeting • Review plan & estimate • Establish team Written program plan, timetable & fee estimate INPUTS Internal Change in, • Vision/ Positioning • Reorganization • Acquisition / merger • Product line • Marketing strategy Environment change • Technology • Societal • Regulatory

16. A N A L Y S I S A N D P L A N N I N G PHASE II CORPORATE ACTIVITY Present Identity Plan Findings, conclusions, recommendations Go Decision: Designate internal contacts Plan Approval Current identity assessment • Visual messages • Verbal messages • Nomenclature system • Name & logo • Identities of components • Signatures & association system Situation Factors assessment • Industry definition • Geography /Nationality • Size & Ranking • History & Ownership • Management • Competitors • Units & Competences • Brands Leadership Intentions • Destination Vision, Mission, Position • Culture Character, Personality • Composition Organizing concept, Components, Relationships Identity Platform • Positioning • Purpose • Mission • Composition • Culture • Personality Creative Direction As required… • Naming Plan • Logo Design criteria • Association models • Nomenclature system INPUTS Executive Interviews • Corporate mgmt. • Line managers • Corporate staff • Distributors • Agencies Communications Materials audit • Print • Signs • Other media Literature Review • Press articles • Analyst reports • Business plans • Marketing plans External Interviews • Customers • Industry press • Analysts • Regulators • Unions Image Research • Review existing data • New research? (added Phase)

17. N A M I N G A N D L O G O D E S I G N PHASE III CORPORATE ACTIVITY Plan Approval • Identity Platform • Naming Plan (?) • Design criteria Logo decision & design approvals Name Selection & clearance Design recommendations Second-cut selections & availability search Directional design review Naming Phase (if required) • Master List Generation • First-cut selections & screening Refinement of selected directions • Application demonstrations • Color studies • Visual System elements Logo Design • Design exploration • Application studies INPUTS Intellectual property counsel Audience Testing of candidate logos Name evaluation research

18. I M P L E M E N T A T I O N P L A N N I N G A N D A P P L I C A T I O N S D E S I G N PHASE IV CORPORATE ACTIVITY Logo design approval Applications Design Approvals Application design recommendations (if required) Final logo design refinement Applications Design • Stationery & Forms • Web sites • PR / IR communications • HR communications • Facilities signs • Vehicles • Marketing applications Implementation Planning • Applications design checklist • Timetable & budgeting • Preliminary announcement planning Supervise production/ printing INPUTS Technical input from • Advertising & PR • Facilities mgmt. • Purchasing Supplier input (e.g. signage)

19. Ongoing Identity Mgmt.: Formalize identity mgmt, measurement & policy Oversight, Contract signage, other implementation; brief suppliers & agencies I M P L E M E N T A T I O N A N D A D M I N I S T R A T I O N PHASE V CORPORATE ACTIVITY Identity launch: Implement internal & external communications Applications Design Approvals Identity Standards & Guidelines write and design: • Web site with templates • Printed manual(s) • Printed “voice” Employee guide Provide ongoing counsel • Technical support • Adaptation to change Announcement preparation • Review launch plan • Write & design materials Supervise Printing & fabrication INPUTS Applications Design Approvals Corporate Advertising agency Implementation providers • Signs • Print materials, etc. Environmental change • Technological • Societal • Regulatory Internal Change in, • Vision/ Positioning • Reorganization • Acquisition / merger • Product line • Marketing strategy

20. Brand Environment Retail environment & Exhibition spaces Visual merchandise Audio visuals Staff personality Colors and fragrances Sound and music

21. Brand Communication Websites & A/vs Brochures / calendars / internal communication tools Events and sponsorships’ presentations Audio visual presentations

22. Brand Offerings Product packaging & bags Presentation styles – ranging from product to gifts Product / merchandise design

23. WORKS A glimpse of the larger portfolio!

25. award winning Logo Design for American Embassy’s American Center

27. branding and collaterals for Varuna D Jani

32. branding and stationary design for Reliance Vornado

34. naming, branding, collaterals and communication for iLEAD School of Business

39. marketing communication of GoldCrest High

49. branding for TRIO Koncepts India Ltd.

52. branding for BRIO INTERNATIONALSCHOOL

58. branding for Fuco Sea slim

61. branding for Gamesthatgive.net

64. branding for References.com

67. branding for greattalents.com

68. Logo http://www.greattalents.com

69. Stationery

70. branding for AprelloLLC.

71. Logo http://www.aprello.com

73. branding for WeaveThrough Communications

76. branding for a TV Program on ZEE TV

78. identity and packaging for a Toyop

84. branding for Culver Central, California

85. http://www.culvercentrale.com

86. Identity for an accessories brand Dil Devil

88. branding for Krishna Enviro

93. products for Hypergear Inc. USA

95. Inspired by the Bucket Seat… Mobile Cases

96. concept and branding, for OneLife

97. DENIM TIES Product & Packaging

98. Product

99. Logo

100. candle light - Chai (retailed under own label)

102. branding and packaging for Pyor

107. branding and packaging for Shine

109. BOPP bags packaging design for Flexituff

113. packaging design for One Condoms

114. Packaging

115. Packaging

116. Packaging

117. Packaging

118. internal communication for Gherzi Eastern Ltd.

119. Actual installation

120. Design, Photography & Installation

121. communication for AGES

126. calendar for Italian Tourism Board

128. Contact Pineapple Tina Jain Mehta | Ameet Mehta Principal – Branding & Strategy, Pineapple Consulting, India Mobile: +91 99303 14748 | +91 98679 48625 E mail: tina@pineappleconsulting.biz ameet@pineappleconsulting.biz