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Logo & Product Branding Process - 2015

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An example of a corporate logo and product logo design process from start to finish. Including sketches, version, color options and branding.

Published in: Design
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Logo & Product Branding Process - 2015

  1. 1. B R A N D I N G P R O C E S S L O G O D E S I G N
  2. 2. C O N T E N T S Branding Process Product Logos Brand Status
  3. 3. B R A N D I N G P R O C E S S B R A N D I N G P R O C E S S CREATIVE BRIEF Logo Sketches What is the branding goal? Absorb research and inspiration Feedback Logo Concepts Sketches to digital art Logo type treatments Logo Treatments Feedback Color Variations Explore color palettes Feedback Final Logo Artwork Branding Style Guide
  4. 4. C R E A T I V E B R I E F B R A N D I N G P R O C E S S Branding Q&A Industry research Trend analysis Mind Mapping Mood Boards
  5. 5. L O G O S K E T C H E S B R A N D I N G P R O C E S S Logo mark
  6. 6. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  7. 7. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  8. 8. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  9. 9. L O G O C O N C E P T S B R A N D I N G P R O C E S S Selected Logo Concept
  10. 10. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S
  11. 11. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S
  12. 12. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S Selected Logo Treatment
  13. 13. C O L O R V A R I A T I O N S B R A N D I N G P R O C E S S
  14. 14. C O L O R V A R I A T I O N S B R A N D I N G P R O C E S S
  15. 15. Geometry and proportion Vector path edits F I N A L L O G O A R T W O R K B R A N D I N G P R O C E S S LOGO .EPS LOGO .JPG LOGO .PDF LOGO .PNG Convert different logo filesFinal logo in RGB and CMYK
  16. 16. P R O D U C T L O G O S
  17. 17. P R O D U C T L O G O D E S I G N B R A N D I N G P R O C E S S Added power symbol
  18. 18. P R O D U C T L O G O S C O L O R S B R A N D I N G P R O C E S S
  19. 19. P R O D U C T L O G O S V E R S I O N S B R A N D I N G P R O C E S S
  20. 20. P R O D U C T L O G O S F I N A L A R T B R A N D I N G P R O C E S S
  21. 21. S T Y L E G U I D E B R A N D I N G P R O C E S S Style Guide .PDF Color specs Black and white usage Standard logo spacing Correct usage examples
  22. 22. S T Y L E G U I D E B R A N D I N G P R O C E S S Style Guide .PDF Creative usage examples 3D Logo Logo animation Promotional examples
  23. 23. C A R D S & L E T T E R H E A D B R A N D E X T E N S I O N BACK
  24. 24. E M A I L S I G N A T U R E & N E W S L E T T E R B R A N D E X T E N S I O N
  25. 25. W E B S I T E & S O C I A L B R A N D E X T E N S I O N
  26. 26. P R O D U C T B R A N D I N G B R A N D E X T E N S I O N
  27. 27. T H A N K Y O U @tonypjessup All Material, Logos and information in this presentation are © Copyright 2015 Hollywood Software Inc. or their respective copyright holders. This content can not be republished, edited or reused without written consent from the copyright holder.

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