The document outlines a plan for a website to promote an artist. It describes designing the website with a black and white color scheme to portray the artist's tough upbringing and journey to becoming a better person. Key sections of the website are described, including the homepage with the artist's picture, news about his activities, a media page with photos, an online shop selling merchandise, and a biography. The goal is to make the website appealing, easy to navigate, and promote the artist effectively.

1. One of the ways in which my partner and I
intend to promote our artist is through a
website. From individually analysing
websites from a variety of artists including
different genres and genders, we have
come up with a plan and an accurate draft
on how we want our website to look.
From analysing different websites I feel
the best websites are ones that look the
most appealing and are easy to navigate
round, this is something we took fully
took into consideration when creating our
artists website.
Website Draft

2. Colour
• As you may notice we have chosen to go for a black and
white theme, this is not only because we feel the two
colours make an attractive mix, but because of the
underline meanings conveyed by both colours. For example
the colour black has connotations to the idea of the
unknown and mystery, this is something I feel is portrays a
powerful message as our audience is unknown of our artists
tough upbringing and are only aware of his current
situations as an artist. While, the colour white connotes
with the idea of purity and innocence, as this is how we are
trying to portray our artist- as a person who done wrong in
his past, but is changing his life round and is becoming a
better person. In my opinion and the approval from a few
peers suggests the mix of black and white is effective and
attractive, this is an inspiration we picked up from the
Grime artist ‘Ghetts’, as the mix of the two colours also
create intimidation and suspense, which are conventional
Grime connotations.
• My partner and I have chosen to use the
same type of font for the whole website.
This is because we feel this font looks
very slick, attractive and eye-catching for
are audience.
Font

3. Tabs
• In terms of the navigation of our website my partner and I have tried to make the website very accessible by
giving clear tabs and indications to other pages and links. The tabs you will see on the home page are ‘Home,
News, Media, Shop and Bio’, each tab directs the user to a page based on the tab (like a conventional
website). From analysing different websites, there were loads of tabs my partner and I could have included,
but we did not want to confuse our audience or drag out their experience on our website. Therefore, we
have included 5, and 5 in which we feel are best suitable for our website. At the bottom of our home page
you will see different social networking tabs, which is you click on, it will redirect you to the different social
platforms our artists is on, for example Twitter. I feel this is a very slick and technological touch to our
website, as it allows the user to immediately be directed to the social networking of Danny Billz in order to
get information on DB quicker.

4. Home picture
• This is the main piece of imagery on our homepage, this same
picture is also the front cover of our Digipak. I really like this picture
as our artist is dressed in black with white effects, which correlates
with the theme of our ancillary products. Also, DB is staring into the
camera, which I feel is very powerful as its as if his in directing at our
audience, but also ironic as it allows the audience to stare at him, as
if they are looking into his soul.
• On our home picture, we have also included the title of our song
and the album it is being released on.
• To make our advertising look professional and believable, we have
included platforms that our tack is being distributed on ,as well as
putting a record label we believe Danny Billz could be signed to if he
was not fictional.
• Slyly we have also tried to advertise our clothing brand, by photo
shopping our logo onto Danny Billz’ jacket.

5. Rest of the
homepage
• In terms of the rest of the homepage,
we have decided to have little news
stories about the activities of Danny
Billz, with a link at the bottom that
will direct the user to the news page.
• We have also decided to have a
playlist section, informing our fans
what music Danny Billz is listening to.
This something that was included on
numerous of our website
inspirations, and as a fan myself I
found this effective as not only does
it tell me what my favourite artist is
listening to, but also opens me up to
new music.
• At the bottom of our page we have
got a space for our music video when
it is released.

6. News
• Like expected on the news page we
have allowed our audience to keep
up to date with DB’s activities. One
of these ways include a live Twitter
feed, I think this looks attractive and
is very stylish, as the user does not
always have to switch to Twitter to
see what DB tweets- to conclude it is
just convenient.
• We have also conducted an
interview with Danny Billz, asking
him questions about his new
projects and collaborations. To make
this look realistic we have created a
fictional London based music
channel called ‘Underground Heat
TV’.

7. Media
• On this page we have
inserted pictures of Danny
Billz, from a photo shoot
we did. The photos are of
DB in the area he grew up
in.
Shop
• For our shop section we
have created a fictional
clothing range called ‘I GET
£’. We have labelled our
products with reasonable
prices, so therefore our
fans can dress like DB and
support the movement.

8. About
• Many artists have an about page on their website,
but the format of ours is something that was
inspired by a fellow Grime artist called Ghetts. On
our about page we have written a brief paragraph
about Danny Billz, as well as having a fan message
section, where users can get into touch with DB
by filling out some details and a message of their
enquiry. (this actually works!)
*Where you see a digipak blank cover, this is where
we will put the front cover of our digipak.