Seeing & Creativity
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The document discusses the creative process of seeing and vision. It explains that seeing involves three parts: sensing, selecting, and perceiving. Sensing is the physiological process of letting light into the eyes and focusing on a scene. Selecting is consciously looking at a specific part of the scene and classifying objects. Perceiving is making sense of what was selected. It provides examples of artworks like Bosch's Garden of Earthly Delights to demonstrate how sensing, selecting, and perceiving come together in the creative act of seeing.
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This document discusses Aristotle's means of persuasion, known as ethos, pathos, and logos. Ethos involves persuading through one's own credibility and character, such as by appearing trustworthy. Pathos involves appealing to emotions. Logos involves logical arguments and reasoning using facts and evidence. The document examines how establishing expertise and trustworthiness can help build ethos and make an audience more receptive to an argument. It also discusses using emotional language and examples to invoke pathos, as well as constructing logical inductive and deductive arguments for logos.
Media Relations for Public Relations Class
This document discusses various media relations strategies for organizations. It covers securing positive publicity through establishing relationships with media, differences between publicity and advertising, and tools for PR like press releases, press conferences, and pitch letters. It also provides examples of how organizations like Dove have used publicity campaigns to enhance their reputation through viral videos and unpaid media coverage.
Case Study Assignment for Public Relations
This document outlines the requirements for analyzing a public relations case study. Students are asked to critically evaluate a PR case study by identifying the problem addressed through research, the goals and objectives set, the target audiences, and the tailored messages and strategies used to engage each audience. They should apply the RACE model of research, action, communication, and evaluation to structure their analysis. Finally, students are to evaluate the effectiveness of the campaign through evidence and critique each element of the PR plan for its effectiveness, appropriateness, and ethical considerations.
Chapter 6 of Organizational Communication
This document discusses organizational culture and different approaches to studying it. It defines organizational culture as the values, beliefs, assumptions, artifacts, and patterns of communication shared by members of an organization. There are four primary elements that shape organizational culture: artifacts, espoused values, underlying assumptions, and how problems are addressed. The document also outlines different frameworks for analyzing organizational culture, including integrated, differentiated, and fragmented approaches. It concludes by discussing the process of acculturation that occurs when encountering a new culture, such as when traveling abroad or joining a new organization.
Organizing and outlining an informative speech
The document discusses different organizational patterns that can be used when presenting information, including topical, chronological, spatial, causal, and problem-solution patterns. It provides examples of each pattern and explains how they can be used to arrange content in an informative presentation. Additionally, the document covers outlining a presentation, including elements that should be included such as an introduction, body, and conclusion as well as formatting and style guidelines for the outline.
Informative Speaking and Supporting Materials
This document discusses different types of supporting materials that can be used when presenting ideas, including examples, hypothetical examples, stories, comparisons, statistics, quotations, and visual aids. It provides sources for finding supporting materials, such as books, newspapers, scholarly journals, and government publications. It also offers tips for using supporting materials effectively, such as making them meaningful, only using what is necessary, establishing their credibility, and helping the audience remember them. Different ways of presenting statistics and using stories as supporting materials are also examined.
Planning Public Speaking: Topics and Audiences
The document provides guidance on preparing and delivering an effective informative presentation. It discusses choosing an appropriate topic that is substantive, serious, and supported. It outlines the basic requirements for the presentation, including time limits, approved topics, extemporaneous delivery, citation of sources, and submission of an outline. The document also discusses steps to take in preparing such as selecting a topic, analyzing the audience, determining the purpose and main points, gathering materials, outlining, and practicing. It provides tips for audience analysis including considering demographics, attitudes, beliefs, values, needs, and receptivity. Finally, it demonstrates how the topic and content should be adapted based on the specific audience.
Foundations of Communication and Models of Comm.
1) Strong social relationships and avoiding loneliness provide significant health benefits, while social isolation is a major risk factor for disease.
2) Communication is a complex process where people interact through symbols to create and interpret meanings in a systemic way. Early models of communication focused on simple linear exchanges, but modern models recognize the transactional nature of communication.
3) Many factors can introduce noise or ambiguity into communication exchanges, including environmental factors, internal states, and the symbolic and personal nature of deriving meaning from words and messages. Establishing shared contexts is important for effective communication.
Fundamentals of Communication -- Day One
This document contains information about a communication class taught by Dr. Corinne Weisgerber on Wednesdays from 10:45-2:00 pm in office D-169. The required textbook and course schedule will be available on Blackboard. Students will learn to organize clear messages tailored to audiences, adapt messages for different contexts, and evaluate oral and visual messages. Key skills employers seek like communication will be developed. The first assignment is a 3 minute self-introductory speech where students choose an object to represent themselves.
Recap of our Class
This document recaps the problems discussed over 14 weeks which include the fragmentation of truth in the information environment, how language can be weaponized to create divisions, the impact of algorithms in spreading misinformation and creating echo chambers, issues with the lack of regulation of technologies like AI and social media, and challenges with building media literacy. Some of the key challenges are cognitive biases that prevent rational thinking, the spread of disinformation online and the difficulty in monitoring it across platforms, and ongoing "narrative warfare" over the meaning and trustworthiness of information.
Publishing
This document discusses various ways of disseminating scientific research such as conference presentations, working papers, scholarly journals, and books. It outlines the typical publication process involving calls for papers, blind peer review, editorial decisions, review of revisions, and final publication. Some problems with the current dissemination model are discussed, such as the lengthy time period between submission and publication which can result in outdated findings by the time of publication, as well as issues around ownership and restricted access to published research due to journal copyright policies.
Disinfo Lectio
The document discusses using an ancient reading method called Lectio Divina to thoughtfully analyze social media posts. It presents a 4-step process: 1) Slowly reading the post, 2) Reflecting on its meaning and context, 3) Responding with how it relates to one's life, and 4) Resting in silence with any insights. Applying this method could help build skills for engaging with information more mindfully versus quick scrolling, and gain new understanding of posts' intent and missing context.
Visual Turn
This document discusses semiotics, the study of signs and symbols. It explains that there are three main types of signs: iconic signs which closely resemble the object, indexical signs which have a commonsense connection to the thing, and symbolic signs which have no logical representational connection. It provides examples of each type of sign including the word "cat" as an iconic sign, smoke as an indexical sign for fire, and words or equations as symbolic signs.
Disinformation
People turning to social media for news about the Israel-Hamas conflict are encountering high levels of misinformation, including old videos, fake photos, and video game footage passed off as real. The document provides tips for how to verify information, such as checking if other authoritative sources have confirmed it, assessing the credibility of sources, and doing lateral reading from other reliable outlets. It also mentions new EU regulations that aim to curb digital disinformation by very large platforms and search engines through content moderation and transparency requirements.
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
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#فهم_ماكو_درخ
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Seeing & Creativity
- 3. “The greatest thing a human soul ever does in this world is to see something and tell what it saw in a plain way. To see clearly is poetry, prophecy and religion, all in one.” - John Rushkin English writer, philosopher, art critic
- 4. Author of A Brave New World
- 5. Seeing = Sensing + Selecting + Perceiving
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- 7. Sensing + Selecting + Perceiving Bosch's Garden of Earthly Delights
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- 9. Sensing + Selecting + Perceiving
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- 11. Sensing + Selecting + Perceiving
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